9. 202m+
Registered members as
of April 23rd, 2013
3M+
17M+
India
6M+
Canada
70M+
USA
10M+
Brazil
34M+
APAC
M+
200+
Countries and territories
65%
Of LinkedIn members are
outside of the US
LinkedIn’s global footprint is expanding:
EMEA
50M+ UAE
1M+
3M+
DACH
4M+
Italy
5M+
France
4M+
Spain
4M+
NL
11M+
UK
1M+
Sweden
13. #intalent
Your biggest concern today?
Source: ConnectIn survey.
“Recruiting is extremely competitive.
The talent pool is small and will only
get worse this year, I fear.”
14. #intalent
You’re recruiting in a highly competitive landscape
#1
Biggest obstacles to attracting top talent
Competition
#2 Compensation
Source: LinkedIn survey of 334 recruiting professionals in the UK, May-July 2012.
15. #intalent
Your biggest concern today?
Source: LinkedIn Talent Blog.
“Successfully putting a plan into
motion to switch from reactive to
proactive recruiting.”
16. #intalent
Recruiting leaders are doubling down
On proactive sourcing and specialist roles
If you could add one role to your team right now,
what would it be?
Source: LinkedIn survey of 272 recruiting leaders in the UK, February 2013.
#1 Sourcing specialist
#2 Workforce planning manager
17. #intalent
Your biggest concern today?
“In a highly competitive marketplace,
having a valid and engaging employer
brand that differentiates is critical.”
Source: Connect survey.
18. #intalent
Recruiting leaders are doubling down
On employer branding
91% Companies spent more or the same on
employer brand in 2012 compared to 2011
Agree that employer brand has significant
impact on ability to hire great talent83%
Source: LinkedIn survey of 3,028 recruiting professionals globally, October 2012.
Paul Maxin
Global Resourcing Director at Unilever
19. #intalent
Your biggest concern today?
Source: Connect in survey.
“Finding the time to engage with
passive candidates and ensuring an
engaging experience for them whilst
balancing day to day "here and now"
activity.”
20. #intalent
Legacy job boards are on the decline
Internet job boards
Social Professional
Networks
5% 8%
Best sources for key quality hires
Fastest-falling Fastest-rising
Source: LinkedIn survey of 334 recruiting professionals in the UK, May-July 2012.
21.
22. Think about jobs the way
Virgin thinks about its
products & services
24. #intalent London
Rethink how you’re spending your time
What 3 key activities would you like to refocus your
team on in 2013
1
Source: LinkedIn ConnectIn survey, April 2013
Proactive Sourcing
74%
68Pipelining Candidates
%
52Employer Branding
%
25. #intalent
Turn your team members into talent scouts
Lee Yeap
Head of Talent Acquisition at BSkyB
Previous BT, Robert Walters
Education Nottingham Trent
Tips
Standardise all touch points for maximum leverage and efficiency
Embed your recruiters into respective business units to help them live
and breathe the environment they are recruiting into
2
26. #intalent
Embrace the power of data
Average or
poor at using
data
78%
22%
Utilises data
well
How well does your organisation use data to make
hiring decisions?
Source: LinkedIn survey of 334 recruiting professionals in the UK, May-July 2012.
3
27. #intalent
only one out of three
regularly measure employer brand in a quantifiable way
Embrace the power of data3
Source: LinkedIn survey of 3,028 recruiting professionals Globally, October 2012.
28. #intalent
Invest in your pipeline
Teresa Gundry
Sourcing Manager at The Co-operative
Previous The Co-operative Group, RK Accountancy
Education Greenhead College
Tips
Get commitment from hiring managers to interview
potential candidates – regardless of hiring status
4
Educate stakeholders and agree SLAs
29. Optimise for mobile5
27% of unique visiting members came to
LinkedIn through mobile apps in Q4 2012
31. The People We Hire Today
Form the DNA of Our
Companies Tomorrow.
Hinweis der Redaktion
In a rapidly changing environment the ability to keep on top of your passive market through ever changing sources, at the speed you need to to stay ahead of the competition, is an interesting balance like spinning plates without letting anything drop.
May you live in interesting times.
On top of that major shift, competition is really high.
When we asked your peers what their biggest obstacles to attracting top talent were, globally the top 2 answers were compensation and competition – which reflects a highly competitive landscape.
Given this environment, perhaps not surprisingly, your peers are telling us that they’re doubling down on proactive sourcing and employer branding.
Leaders say if they could add only ONE role to their teams right now, it would be a sourcer or an workforce planning manager
And that makes sense given the environment – sourcing is on the rise, and given the level of competition in the market – a strong employer brand is necessary to stand out from the rest.
Let’s dig into these trends a bit.
Given this environment, perhaps not surprisingly, your peers are telling us that they’re doubling down on proactive sourcing and employer branding.
Leaders say if they could add only ONE role to their teams right now, it would be a sourcer or an employer brand specialist.
And next, employer branding. Talent Acquisition leaders are highly aware that employer branding is critical to their hiring success.
83% agree that employer brand has significant impact on their ability to hire great talent.
91% of companies spent more or the same on employer brand year over year from 2011 to 2012.
Paul Maxin at Unilever is a great example of someone who’s working smart when it comes to employer branding. Unilever ranks #5 globally on LinkedIn’s list of most InDemand employers, and Paul recently authored a blog post on our LinkedIn Talent Blog where he shared two key principles for success in employer branding.
Ensure brand authenticity: don’t promise externally what you can’t deliver internally.
Unilever conducts extensive research to define and validate their employee value proposition, so that what they say about their company is really true for Unilever employees and reflected in their experiences. They test their research findings with veteran employees, potential candidates AND new hires, and they tailor to different talent levels and geographic markets based on feedback. And when their business needs change – for example, Unilever recently set a new goal to double in size while reducing their carbon footprint – they reevaluate the brand and adjust accordingly.
2. Empower all employees to be brand ambassadors.
Unilever has really focused on followers on LinkedIn – they went from 10K followers to 235K in 10 months. Paul attributes a significant rise in high quality hires from LinkedIn to those followers. How did they build such a following? One key tactic was putting “follow us” buttons on employee email signatures.
In addition, they’ve engaged employees as brand ambassadors by training them on how to leverage LinkedIn and other social media to build their personal brands and deliver their employer brand messaging. They’ve even embedded talent scout activities into some employees’ development plans.
We hope Paul will be joining us as a speaker at Talent Connect Las Vegas, so you can learn more there.
The first is that post and pray is a way of the past – in our annual trends research, traditional job boards were the fastest-falling source of quality hires year over year.
[On a side note, your peers identified social networking as the fastest-rising source of quality hires.
Brand stands for sexy
Standing out from the crowd and daring to be different
Fun, exciting, desirable
An “experience”
Now – to make this really actionable, we wanted to leave you with some next steps and takeaways.
So we’ll close by sharing 6 principles to help you put this insight into practice, and recruit like it’s 2015, today.
We asked you last week which 3 talent acquisition activities you’ll be prioritising for your team for the rest of this year
Do these resonate with you?
For your information, the 3 sets of activities you’ll be de-prioritising are
Managing recruiting events activity- 47.62%
Posting jobs - 23.81%
Training – 14%
And 4 – embrace the power of data.
You’ve probably heard a lot about data in recruiting in recent months, but based on our research few recruiting leaders feel like they’ve actually nailed how to leverage big data to their advantage in the recruiting space. Less than a quarter believe that their org utilizes data well to make hiring decisions, leaving nearly 80% who think they are average or even poor at using data for hiring decisions.