1. Personal
Digital Profile
Alyssa Maneri

2. Digital mediums that can yield…
 Direct Advertising
 Email accounts
 Targeted Advertising
 Social networks
 E-Commerce
 Customized entertainment outlets
 Self Promotion
 Rewards programs
 Consumer accounts
 Earned Media
 Blogs

3. Digital Footprints
 Bank Accounts
 Checking, Credit, etc.
 School Records
 High school ID
 UT EID
 Government Documents
 Drivers license
 Passport number
 International Visa

4. Digital Advertising Capabilities
 Mobile
 iPhone, iPad, iPod Touch
 E-Readers
 Traditional
 Car Radio
 Television – Apple TV
 iHome
 Social
 Social games
 Location Based

5. Digital Advertising Capabilities Cont.
 4th Screen
 Displays in CMA/Union
 UT Jumbotron
 Online
 Display ads
 SEM
 In-stream video
 Nontraditional
 Video Games
 Mirror Ads
 Digital billboards

6. Digital Potential
 GPS systems
 POS restaurant computers
 Point and shoot digital cameras
 Flipcams

7. So What?
 What goes online, stays online
 Ways for products to connect with
consumers digitally will only grow from here
 Digital devices will continue to be innovated
for advertising capabilities