Al Lewis – Marketing, Product Marketing, Product Management & Business Strategy Throughout my career, I have been ahead of the headlights ... I love new ideas and breakthrough technologies ... and propelling them to market success. I have a background in marketing, product marketing, product management and business strategy. I deliver results that impact both the revenue/sales and net income through marketing excellence and effective execution of marketing strategies. I am a leader who repeatedly surpasses goals. I have a wide range of experience in technology and tech related product lines. I bring fresh perspectives to business plans, develop new strategic visions, and create viable market plans. I am particularly good translating what a less technical market needs into requirements that engineers and software developers can build … then working with engineering to get the product features in timely manner and on budget … then translating the features back into benefits that customers cannot wait to buy. I am good a marshalling the resources for a product launch and managing a full portfolio of products throughout their life cycles. And I bring a strong understanding of positioning and branding to technology markets. I am a team player and my management style is coach. I have high energy and thrive on being excited about breakthrough products and applications.

1. ALBERT (AL) W. LEWIS
1124 N. Kings Rd., #101
Los Angeles, California 90069
(323) 654-3534 | (213) 716-7377 | al@alwlewis.com
www.linkedin.com/in/alwlewis | www.alwlewis.com
Career Objective
Market driven, customer-focused leader seeking senior Marketing or Product Management position in a
fast-paced, dynamic, team-oriented high-tech company, where my proven track record of surpassing goals
of increased profits, revenue generation, and market share will add value to your company’s success.
Career Summary
Progressive management experience using best practices and strategies in product planning, market
assessment, and product launch across portfolios of global products throughout product life-cycles.
Market-driven, customer-focused and solutions-based leader with expertise in global marketing, product
positioning, strategic alliances, channel selection, strategic planning and financial forecasting.
Career Highlights
Developed and implemented marketing, product launch, and distribution strategies, generating multi-
million dollar revenue streams, including first year revenue of $50 million.
Architected and presented compelling business plans, including financial models that successfully
generated multi-million dollar contracts and venture funding.
Successfully built business partnerships strategic alliances, extending product reach and market
penetration for global products.
Developed global vertical marketing program, resulting in sales growth of 20%.
Propelled several new business units from zero revenue to tens of millions in first year by creating and
implementing successful product and marketing programs.
Professional Experience
LEWIS MARKETING, Los Angeles, California 2008 - Present
Principal
Developed market and business plans for early stage software, cloud services, and Internet companies
to use in market development, for raising capital, and as roadmaps for corporate growth; including
enterprise, small to medium business, and consumer markets.
Evaluated strategies for targeting potential customers and increasing user participation for iOS and
Android applications, social media websites, and online services.
Developed a brand strategy for a hospital foundation for use in a capital campaign.
Built brand strategy for an educational foundation for use with students, supporters and benefactors.
Created brand strategy and business development plan for human resources consultancy.
SABEUS, Calabasas, California 2006 - 2008
Director of Product Strategy
Developed marketing strategy to reposition firm’s fiber optic sensor product line focusing on intelligent
oil and gas field implementation. The first significant contract in the $1.5 billion oil field sensor market
was completed with Shell Oil for operations worldwide in August 2007.
Created product and business plans for a new product line of fiber optic sensors in permanent
downhole seismic market, an emerging sector in the $12 billion oil and gas geophysical market.
Developed product strategy for interfacing the pressure and temperature data from Sabeus sensors
with the XML network applications software used by major oil and gas companies.

2. Page 2 ALBERT W. LEWIS
Developed plan for maximizing return from the Sabeus DFB Laser through selling the intellectual
property for higher density data transfer rates to large system suppliers in $2 billion telecom laser
market.
Developed product plan for attaining compliance with US, Canadian and European Union laser product
standards.
Analyzed leveraging Sabeus acoustical sensors from Military applications into oil and gas industry,
including geological marine streamer surveys.
FREEHAND SYSTEMS, Los Altos, California 2002 - 2006
Director of Marketing
Created marketing/business plan to position the MusicPad Pro platform and digital sheet music web
download store as the iTunes™ for sheet music.
Directed introduction of MusicPad Pro, a Linux Tablet PC with WIFI connectivity and specialized music
applications, in the $7 billion music products market.
Developed and implemented a distribution strategy for Europe, Asia and Australia generating a $10
million revenue stream in initial year.
Developed and implemented extension of FreeHand’s on-line sheet music store of over 85,000 titles in
a new channel through the 7,000 music product retailers in North America.
Developed market-based requirements for new releases of MusicPad hardware and software enabling
greater product penetration in both professional and consumer markets.
Created and implemented an accessory strategy that realized margins 5 times greater than for the
MusicPad tablet.
ZEMLOGIX, Los Angeles, California 2001 - 2002
Director of Marketing / Co-Founder
Developed business plan, including financial models, to provide the compelling case for developing a
$150 million software opportunity with breakeven at under 18 months.
Created a product strategy, allowing Zemlogix to build plug-in modules for ERP and CRM systems as
value added partners of Oracle, PeopleSoft and SAP.
Developed market strategy and plan based on market research, competitive analysis and focus groups,
identifying large target and addressable markets available for Zemlogix’s new software products.
Developed and co-delivered fund-raising pitch to venture capital firms, resulting in moving Zemlogix
forward.
SIGMA-ONE COMMUNICATIONS, Woodland Hills, California 2000 - 2001
Director of Product Management
Directed product development, creating the first integration of precise location technology with web
content, enabling new wireless applications for cell phones and PDAs, creating new revenue
opportunities and facilitating service differentiation in the marketplace.
Developed trial for Cingular Wireless, demonstrating wireless Internet location applications and
providing business models for these services.
Built partnerships with middleware and application content providers, strengthening SigmaOne's
position to offer end-to-end solutions for service providers.
Developed partnerships with E-911 service bureaus, enabling the SigmaOne location system to be
integrated into wireless carrier networks to meet FCC requirements.
COYOTE NETWORK SYSTEMS, Westlake Village, California 1996 – 2000
Director of Marketing, Coyote Network Systems
Developed strategy, marketing plan, and economic models for launch of applications service provider
business unit based on Internet appliance applications, generating revenues of $50 million in first year.
Designed strategy and market plan to launch company into international long distance wholesale and
retail markets, achieving revenue of over $40 million per year.
Developed strategy for network services business unit, growing sales to over $20 million.
Created and launched campaign to promote new product lines, increasing market awareness and
sales.

3. Page 3 ALBERT W. LEWIS
Senior Product Manager, Coyote Technologies
Produced product and marketing programs, propelling start-up switch manufacturer from zero sales to
over $12 million in first year.
Developed business plan, market requirements and product plans for a second generation of central
office switch and Internet service node, expanding the voice product family into Voice-over-IP.
Built strategic alliances with Hewlett-Packard and Technology Applications, Inc., extending the core
business from central office voice capabilities to include data and Internet applications.
Created and implemented strategic programs, increasing market share for voice switching and Internet
services products in new Competitive Local Exchange Carrier (CLEC) and Internet Service Provider
markets.
GTE / VERIZON, Norwalk, California 1994 - 1996
Senior Marketing Manager
Developed and implemented marketing programs for new business solutions, raising the division’s
revenues from zero to $190 million level in 18 months.
Implemented marketing programs for new and growing product lines for data and video communication
in local area networks and wide area networks resulting in increased sales from these new markets.
Developed competitive assessments and strategies to counter new competition from AT&T, MCI, Sprint
and emerging CLECs allowing retention of the dominant market share position.
XEROX, El Segundo, California 1981 – 1994
Palo Alto, California (PARC) / London, UK (Rank Xerox)
Marketing Programs Manager – Worldwide Planning Manager
Product Marketing Manager – Strategic Planning Manager
Designed and implemented first global vertical marketing program, allowing direct sales force to more
effectively solve customer business problems using systems solutions.
Created and effectively implemented vertical marketing plan for Europe and the Pacific Rim, improving
sales efficiency by 20%.
Directed planning and development of systems solution for the health care industry, producing over
$30 million in new revenue.
Designed and oversaw national sales training program, receiving 98% excellent rating from participants
based on their success over following 12 months.
Developed organization plan that created first self directed work team in the industry marketing
division, resulting in higher levels of team productivity.
Recommended innovative plan for new channels for workstation products through dealers, distributors,
and VARs, creating new opportunities for business growth.
Directed development of sales promotion program by advertising company, creating cornerstone for
first major channeling of network systems products through copier sales force.
Additional Professional Experience: Industrial Engineering, Operations Planning, Transportation
Operations, Logistics.
Education
MBA, UCLA Anderson School of Management, University of California, Los Angeles
Bachelor of Science, University of Tennessee, Knoxville

4. ALBERT (AL) W. LEWIS
1124 N. Kings Rd., #101
Los Angeles, California 90069
(323) 654-3534 | (213) 716-7377 | al@alwlewis.com
TECHNICAL MARKETING EXPERIENCE
SOFTWARE SOLUTIONS / APPLICATIONS & INTERNET / CLOUD APPLICATIONS:
Web Applications e-Commerce / e-Business Business Applications
CRM Applications ERP Applications Work Process Solutions
XML Applications HTML Applications Wireless Location Services
Internet Applications Wireless Internet Consumer Applications
Windows Applications Apple OS Applications Integrated Network Applications
Multimedia / Digital Media Streaming Audio / Video Mainframe Applications
Mobile Applications Database Applications SaaS
Enterprise Solutions Web Marketing
PERSONAL COMPUTING, WORKSTATION & WIRELESS PLATFORMS:
Windows Computers Linux Apple OS
Web Browsers UNIX / Sun Solaris Xerox ViewPoint / GlobalView
Engineering / CAD / CAM IBM 3270 Xerox XDE
Wireless Handsets PDAs Applications Specific Tablets
Smart Phones
LOCAL AREA NETWORKS & DATA NETWORKING:
Internet / Intranets / VPNs TCP/IP Network Applications
WIFI – 802.11x Ethernet – 802.3 CTI
SNA Token Ring DECNet
Novell XNS Servers
Internet Service Nodes Hosting Departmental Processors
Gateways Bridges Routers
Switches Intelligent Hubs Modems
Internet Video Servers Network Management Network Services
PC-to-PC Video
WIDE AREA NETWORKS:
Internet ADSL / xDSL T-1 / DS3 / OC3 & higher
Fiber Optic Networks SMDS ISDN BRI / PRI
Frame Relay ATM SW-56
AIN / IN SS7 Next Generation Networks
VoIP VoFR / VoATM Internet on Mobile Networks
VOICE & VIDEO:
Wireless Carrier Networks Telecom Networks Internet / TCP/IP
PC Video / Desktop Video Room Video Conference PBX & Key Systems
Central Office Switches Centrex CTI
Multimedia Streaming Voice / Video ISDN Voice
Voice-over-Packet Networks VoIP
PRINTING, COMPUTING & OPTICAL TECHNOLOGIES:
Mainframe Computing Distributed Computing LAN Production Laser Printers
Production Laser Printers Color Laser Printers Scanners
Desktop Laser Printers Departmental Laser Printers LAN based FAX
Inkjet Printers Laser Products Fiber Optic Sensors
VERTICAL MARKET EXPERIENCE:
Financial Services, Manufacturing, Technology, Oil & Gas, Utilities, Telecommunications,
Transportation, Distribution, Retail, Hospitality & Leisure, Defense & Government, Medical, Education,
Media & Entertainment