Student Aid Media Group - our new PDF. We are the only media onwer in the UK with exclusive rights to advertise directly into UK student bedrooms. Includes the official univeristy welcome parcel, Student-Aid.co.uk and Student Aid Mobile to help students from the moment they arrive to throughout their university experience.

1. Student Aid Media Group
Tesco Mobile,
Boots,
L’Oreal,
Colgate,
Haribo,
Mountain Dew,
VO5,
Gatorade,
Drench/Britvic,
Fanta/Coca Cola,
Boost,
Ryanair,
Golden Wonder,
Met Police,
Tesco Clubcard,
Vitamin Water/
Glaceau,
Original Source,
Kellogg’s,
Mellow Birds,
Milka Daim,
Tabasco/AB
World Foods,
Mojo,
Trust,
Hostelworld.
com,
Nivea,
Very Lazy
Garlic/English
Provender,
The National
Blood Service,
Wiley
Publishing,
Medley Bar/
United Biscuits,
Rescue Remedy,
Kohinoor,
Seven Seas
Worldwide,
Green People,
Cineworld,
Megabus,
3M,
Lyca Mobile,
Pearson
Education,
SAGE
Publication,
Milkround,
Beach Break
Live,
Greggs,
Eat,
Vision Direct,
Haymarket,
Cass Art,
SCC,
Ebuyer.com,
Wateraid,
Camp America,
La Senza,
Joy,
Trek America,
Nature Valley,
Bella Italia,
Kleenex,
Cafe Rouge,
Vimto,
Lush,
Go Fast,
Spikey,
Money 4
Students,
Rough Hill,
Hostelsclub.
com,
Borders,
Misco,
Scream Bars,
Toothfairy
Finance,
Enables your brand to:
zz Advertise directly to Student Bedrooms
zz Target students on a National or Local level
zz Sample or Brand/ Product placement
zz Promote Offers/ Competitions
zz Promote Events or On Campus Activity
zz Sell Tickets
And much much more..!
USP’S
Student-Aid’s multiple contracted channels offer:
zz First to Market advertising: the Student
Aid Parcel is the first and only item in the
students’ bedroom
zz Viral Coverage and effect: more than
1 in 3 of all new students receive a Student
Aid parcel on arrival at university and are
targeted by Student-Aid.co.uk
zz First iPhone App for UK Students – nationwide
coverage with localised vouchers
zz The only all encompassing Student site –
covers all aspects of student life
zz The only National Social Network for UK
Students with localised content
zz Award winning Student-Aid.co.uk – won
National Finalist in the Daily Telegraph’s
Dedipower Digital Awards
The COMPLETE WAY to ENGAGE with STUDENTS
The only media owner in the UK with exclusive contracted
rights to advertise directly into UK student bedrooms
Social Network
Find & Connect with
mates in halls, clubs
or on campus
Buy Tickets
For club nights &
festivals
What’s On Guide
Local events, bars,
restaurants, etc
Clubs & Societies
Promote & coordinate
fixtures & socials
Download Offers
Lots of giveaways and
discounts at a variety of
restaurants, bars, etc
.co.uk
Brands who have
advertised with us:
Student-Aid.co.uk
Student Aid is a network of on and off line media channels which allows brands to engage with
students from the second they arrive at uni and re-enforce that message to the same students
throughout the year
200,000 Official Welcome
Parcels placed directly
into students’
bedrooms
200,000 Branded
Notepads
Across 80
Universities
Nationwide Mobile App
– first for UK
student market
Student
Aid
Mobile
Student
Aid
Parcel
Student
Aid
Pad
S
STUDENT LIFE COVEREDmedia group
Contact
Alvin Hussey
Tel: 02031782618
Email: alvin.hussey@student-aid.co.uk

2. The Student Aid
Media Group
The University of Aberdeen
The University of Abertay Dundee
Anglia Ruskin University
Aston University
University of Birmingham
Brunel University
University of Cambridge
University Campus Suffolk
Cardiff University
Canterbury Christ Church University
University of Chichester
City University London
University of East Anglia
University of Glamorgan
Glasgow Caledonian University
University of Glasgow
University of Greenwich
Harper Adams University College
Heriot-Watt University
Keele University
Leeds Metropolitan University
University of Leeds
London School of Economics
and Political Science
Loughborough University
University College Marjon
Northumbria University
The University of Nottingham
University of Oxford
Queen’s University Belfast
Queen Mary, University of London
Robert Gordon University
Roehampton University
University of Salford
Sheffield Hallam
University of Sunderland
University of Ulster
University of the West of Scotland
University of Wales, Newport
University of Westminster
University of the West of England
University of Wolverhampton
University of York Students Union
York St John University
+ outsourced accommodation
Additional universities for 2011, please contact for latest details.
USP’s Why Student Aid?
zz Official welcome parcel to 80 Universities,
targeting 200,000 students which is more than
1 in 3 of all freshers
zz 1st to market – first and only item a student will
receive when arriving at uni
zz Viral effect – created by all students receiving
the same parcel & your product simultaneously
zz Exclusive advertising rights into Student Bedrooms
zz Drive to purchase/action – try through sample and
then buy through voucher
zz Situational and Relevant – only brand offering
exclusive brand/product placement direct into
student bedrooms
zz 100% Guaranteed access – to student bedrooms
zz University endorsement for brands
zz 83% of students are more likely to purchase
a product again having used a sample from
Student Aid
zz 96.2% of brands said they thought that their
involvement with Student Aid had a positive
effect on their campaign
zz 96.5% of students view brands positively
in their Student Aid parcel
zz 77% average sample usage rate
zz 82% average FMCG sample usage rate
zz 1st time purchasing decisions – 87% of students
moving away from home for the first time
zz Size & Spend – students account for 42% of all
18-24s in the UK and have a purchasing power
of over £16bn
zz Type – 70% are from ABC1 households and will
be tomorrow’s high earners
zz Recession proof – one of the least affected
demographics on the consumer confidence
index in the wake of the credit crunch
Why Students?
To put your product/brand in
200,000 resident student rooms
across the UK, contact...
2010 Universities
zz SIM Card – Tesco Mobile
zz Spices - Very Lazy Garlic/English Provender
zz Toothpaste - Colgate
zz Sweets – Haribo
zz Cold Beverages – Gatorade, Boost,
Mountain Dew/Britvic, Fanta/Coca Cola,
Vitamin Water/Glaceau, Go Fast
zz Cereal - Kellogg’s
zz Hot Beverages – Mellow Birds/Kraft
zz Chocolate Bar – Milka Daim/Kraft
zz Sauces – Tabasco/AB World Foods
zz Deodorant - Trust
zz Loyalty Discount Card –
Hostelworld.com, Wiley Publishing
zz Biscuit Bar – McVities/ United Biscuits
zz Bookmarks – Pearson Education,
SAGE Publications
zz Condoms - Mojo
zz Hair Care – VO5
zz Homeopathy – Rescue Remedy
zz Rice – Trophy/Kohinoor
zz Wallets – Seven Seas Worldwide
zz Beer Mat – Cineworld
zz Wall Planner – Camp America
zz Pens – Megabus
zz Household – 3M
zz Application Form – Tesco Clubcard
zz Anti–Burglary Packs – Met Police
Other participating brands included
Eat, Vision Direct, Haymarket, Greggs, Joy, WaterAid, Milkround, Rough Hill, Beach Break Live, Cass Art, SCC,
Ebuyer.com, Trek America, La Senza, Camp America
2010 parcel(approximately 15 samples in each parcel)
IN ASSOCATION WITH
www.independent.co.uk
Student
Aid
Pad
Student
Aid
Mobile
Student
Aid
Online
Student
Aid
Parcel
Student Aid is the only media channel in the UK to provide product/brand placement direct into student bedrooms.
A Student Aid parcel is placed on a fresher’s bed to greet their arrival, containing Product samples, branded
notepad and branded student essentials to ease Students into University life and make new brand introductions.
TARGETmore than
1in 3Fresher’s
suppliers
Alvin Hussey
Tel: 02031782618
Email: alvin.hussey@student-aid.co.uk
STUDENT LIFE IN A BOX
STUDENT LIFE COVEREDmedia group

3. Student-Aid
Nightclub
Events Fresher
Fairs
Brand
ManagersSEO / CPM
Mobile
Affiliate
Scheme
PR
Online
.co.uk
zz New location based voucher App from
the Student Aid media group
zz You can now target students on the move
with your latest special offer using the
Student Aid Mobile App
zz 1000’s of localised offers nationwide
How does it work?
zz Download free App
zz Vouchers are presented in order of proximity to
the users location
zz User views voucher and directions to your store
zz User downloads voucher to their iPhone
Banners
promote brand
awareness
Wrap around
high impact
coverage
MPU
showcase your
offering within
a large and
interactive
format
Promotional Offers
Re-enforces
message and
drives the students
to purchase
Competitions
promote directly
- receive full list of
e-mail entries
www.Student-Aid.co.uk
Nationwide mobile App - A first
for the UK Student Market
Additional Marketing
How we drive
traffic to
Student-Aid.co.uk:
Launched by the Student Aid media group,
Student-Aid.co.uk is built around a social networking
platform and localised to each university,
Enables students to:
zz Download offers
zz Connect with friends in halls
zz Find What’s On in their area
zz Buy club and festival tickets
zz Swap lecture notes
zz Promote and co-ordinate club fixtures & socials
Plus lots more..!
USP’S
zz Only website to have exclusive advertising rights in
student bedrooms
zz Only National Student Social Network with localised
content
zz First to market – first brand students see when
arriving at university
zz Viral coverage – more than 1 in 3 new students are
targeted by Student-Aid.co.uk at the same time
zz Student-Aid.co.uk has already won National Finalist in
the Daily Telegraph’s Dedipower Digital Awards 2010
Brand opportunities:
zz Promote offers/Competitions
zz Promote events or On Campus Activity
zz Socially engage with students
zz Increase brand awareness
zz Sell Tickets
zz Target on a local/national or specific interest
The Student Social Network
ONLINE
MOBILE
Contracted Media
Channels
80
Universities
Student
Aid
Pad
Student
Aid
Mobile
Student
Aid
Parcel
1 in 3
Freshers
National
Contact
Alvin Hussey
Tel: 02031782618
Email: alvin.hussey@student-aid.co.uk
STUDENT LIFE IN A BOX
STUDENT LIFE ONLINE
STUDENT LIFE COVEREDmedia group