evaluation

1. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT
AND HOW DID YOU ATTRACT/ADDRESS THE AUDIENCE?
After going on the Pearl&Dean website to check the statistics of certain romantic films I found out
that the target audience of our film product would be females aged 15-45+ from upper, working
and lower class. This is because after looking at those statistics I noticed that the most common
gender (always over 50%) was female and the age gap varied from 15 to 45+ years old (always
teenagers and adults). Once we had identified our audience we had to consider how to attract
them. A young casting was chosen carefully to rapresent youth; our film has characters that are both
young which will automattically attract teenagers because they might have experienced the same
love story as the characters and they will understand the plot better than adults due to how lots of
teenagers go through similar situations, we hoped that the audience would be able to connect with
the cast.

2. The age of the female character (16) and male character
(17) was chosen on purpose to target teenagers aged 15-
19 because they are the ones who we felt can mostly
relate and enjoy the story of our film. The reason the
expected audience are mostly females is because the
majority of people that are most likely to watch a romantic
film are females and we see that in my Pearl&Dean
research. Most women/girls enjoy romance more than any
other genre such as horror, thriller, comedy etc... However,it
could be argued that there still is a small percentage of
males in the audience and this is because couples could
be watching our media product. That is why, in the
Pearl&Dean research we still see a small percentage of
males in the audience (usually 20% to 40%) which still
contributes to the final target audience. The fact that there
is a male character in our film and he is a gangastar also
could attract certain boys/men because they might be
interested to watch it. Stereotypically young boys are
attracted to this «bad boy» image and we felt it would work
to attract out target audience. Not necessary because
bad boys would watch our movie but because young men
in particular are attracted to plots like that. The actor is
portraying a ‘tough’ image.

3. The class of the target audience varies from working class
to lower class. The fact that both characters come from
different classes show that the audience could also be
from different classes and that is why chose the actress to
be from a working/ high class family and the actor to be
from a lower class family. I think we succedeed at
addressing d the right target audience because of the
way we used our casting, mise en scene, costumes and
props. We portrayed their class through props and mise en
scene such as the location (nice house and blocks),
costumes and props (with the dress high heels and
hadbag and hoodie, trainers, cigarette, litter on the floor
etc...). Anyone from any background could watch this
film because it is targeted to anyone that is a female
aged 15-45+. In terms of race anyone could watch this
even though the characters are both bengali, therefore
there isn’t ay specific audience of a specific race that we
are targeting. We hope just like Bengali girls watch a film
with an all white cast, that other ethnic groups would still
be attracted to our video despite the race of the cast.
Hopefully the narrative and style of te video will attract
them.