Alcatel-Lucent Enterprise Forum 2009 Debrief Presentation

Alcatel-Lucent
Enterprise Forum 2009

Feedback and Statistics

March 4th and 5th, 2009
Palais de Congrès, Paris, France

Version for external use

All Rights Reserved © Alcatel-Lucent 2009
Alcatel-Lucent Enterprise Forum 2009 All Rights Reserved © Alcatel-Lucent 2009
•1 | Alcatel-Lucent Enterprise Forum 2009

Agenda
1. Visitors and satisfaction

2. Program and content review

3. Conclusion


What is the Alcatel-Lucent Enterprise Forum?

THE place to be connected to the enterprise communications business

A proprietary event, now in its 19th year, the Alcatel-Lucent
Enterprise Forum is:
A major meeting point for enterprise customers, service
providers, distributors and application developers
A “must attend” event for industry press, analysts and consultants

Big name speakers: industry
Conferences focused on decision-
experts, visionaries, customer
enabling
CxOs…
Big name exhibitors: Nokia, IBM,
The hottest new technology
HP, Thales…
demonstrations
Specific sub-events for targeted
Alcatel-Lucent Enterprise strategic
audiences: C-level, verticals,
vision and product roadmaps
partners, analysts…


Visitors and satisfaction
Figures and comments


Who attended the Enterprise Forum in 2009?

6,348 unique visitors

2,195 Partners

1,839 End Users


Total attendees breakdown by geography

Other 8%
Dach 6%

EE + CIS 4%
Middle East 2%

Med + Africa 4%

France 40%
India 0% Europe 82%

Iberia 7%
North America 5%
Italy 3%

Northern EU 10%
CALA 3%

UK 4%

APAC 4%


Global satisfaction survey: overall impression

94% of visitors are likely to come back in 2010


Global satisfaction survey: Why do visitors come to Forum?


Global satisfaction survey: Do visitors come for the first time?
Almost half of the visitors came for the first time.

2/3 of visitors visited the Forum Internet site before their visit and 88%
confirmed its content arised their interest for Forum.


Global satisfaction survey: key partners’ take away

More than 2/3 of Partners have detected potential projects at the event.


Satisfaction Survey: Press, Analysts
Press - Overall impression: 94% rated Forum positively
Significant increase in understanding of Alcatel-Lucent business and go-to-market strategies

Keynote cited as most valuable aspect of Forum program by press officers

Analysts - Overall impression: 87% rated Forum positively
Program highlights: 1:1 briefings, executive interaction
Dynamic Enterprise Awards – a solid effort


Comments from visitors

“The Enterprise Forum helps speed up the sales cycle. It’s a really valuable event
to help close business and a worthwhile investment in time for our staff and
customers.”
From Neil Moss, European Marketing Director of NextiraOne

“It's refreshing to see an approach that includes people in the equation. And I
think the focus on people, process, network, and knowledge is a good one,
particularly for a university environment. A university is all about engaging people
and knowledge and the processes are critical to that and the network is critical to
that. The focus of this Forum to integrate them all is a good one, I think.quot;
From Peter Gale, Manager Technical Services at UTS (University of Technology Sydney)


Comments from visitors

“I have received feedback from long-time partners who have attended many
Forums: that this was by far the best yet. They cite the consistency of message,
impactful workshops, and great demos on our cool solutions. I had a partner
yesterday tell me that their customers who attended Forum could not believe
how much innovation was happening at Alcatel-Lucent. Our employees have the
same message -- they saw the Dynamic Enterprise in action rather than a vision.”
From post-Forum free feedback – Tom Eggemeier, Alcatel-Lucent

“Well done. I understand that analysts are only one cog in the massive wheel of
Forum but Alcatel-Lucent does a great job at making sure we get what we need
from the experience. Thank YOU.”
From post-Forum analyst feedback survey


Program and content overview
Facts and conclusions


The Enterprise Forum in figures

51 demonstrations
6 348 unique visitors

1 theme: become a Dynamic Enterprise

56 conferences

120 Guided demo tours pre-booked
4 demo zones

270 generalists and
demonstrators

14 exhibiting
5 exhibiting Alliance Partners
Business Partners
5 479 m² with carpet
24 exhibiting Application Partners 327 hostesses


Our message on the Dynamic Enterprise
About half of total visitors attended the Keynote Address
2,100 attendees in Grand Amphitheater
1,583 live e-attendees on Alcatel-Lucent.com thanks to web streaming
9,700 playback on Alcatel-Lucent.com
Cited as most valuable aspect of Forum program by press officers

Messaging
96% of visitors think Alcatel-Lucent communication solutions enable them
to face market imperatives
94% of End Users think they are on the path to becoming a Dynamic
Enterprise
Press and Alcatel-Lucent Public Relation Officers well received the
messages

* Ranked 4 or 5 on a scale of 5

Top areas of interest according to our visitors
Unified Communication (UC) solutions
Most attended workshop of Partner Exchange Day
More than 300 attended the 5 conferences; the 3rd most attended conference
had to do with UC
10% of total tagging concerned UC
Most valued Press Release: OmniTouch 8400 Instant Communications Suite

Industries solutions
8 conferences gathering 789 attendees; the 2nd most attended conference is
about healthcare
268 tags for these 8 conferences
6 press clippings about customer wins in education and in healthcare
13,602 downloads of presentations about these 8 conferences (about 20%)

Data networks solutions
2nd most popular demo with DD3 (DE Data Network Environment)
3rd most popular workshop of Partner Exchange Day
1,391 tags for demo + conferences related to Data networks

An enriched visitor experience thanks to web 2.0 and Touchatag
Forum Internet Web 2.0 site
2/3 of visitors went on Forum Internet site before the Forum
70,000 downloads of our conference presentations in a week post-
Forum

Touchatag solution
88% of visitors with touchatag think it enriched their visitors’
experience
3,300+ visitors equipped with a tag
17,000+ “tags” executed
299 business cards exchanged
Digital bags emailed within 1 hour of show
closure


Agenda

Date Target audience

Tuesday March 3rd
Partner Exchange Day BP partners, Application partners, Alliance
Partners
Business Partner General Managers
Partner Exchange Day CPP Dinner
VIP customers
VIP program & Dinner
Press & Analysts
Press & Analysts Dinners

Wednesday March 4th
Keynote Address All
Press conference, interviews International press
Conference and demo programs All

Thursday March 5th
Industry conferences All
Service Provider Summit Service Providers


User Group
Number of expected Members: around 100
New booth location next to Alliance Partner village

Animation on booth:
March 4th
3:30pm: Information session/training
4:30pm: Demo Tour (Two groups, one in French and one in English)
5:30pm: Cocktail
March 5th
12:00pm: Information session/training

Key Output
Recruitment: 15% new members for France,
Potential future new User Group in South of Africa and in India


Conference Program
56 conference sessions
70% of the sessions included external speakers: customers, partners,
analysts and/or consultants

Solutions 42
Contact Centers 6
SMB 2
Data Networks 6
Mid 2
IP Telephony 8
Services 1
Management Solutions 4
Industries 8
Mobility 4
Service Provider Summit 2
Process Integration 2
Security 6
Unified Communications 5


Conference – Key outputs on attendance statistics
•3 days •2 days
•3 days •2 days

Metric 2007 2008 2009

4017 3773
Total entries into conference sessions 4214

Number of conferences 69 59 56

Average attendance per conference 61 68 67

Number of external speakers 52 65 66

We had two sessions that exceed the room capacity – and two more that
We had two sessions that exceed the room capacity – and two more that
were over 90% full!
were over 90% full!
Top attendance in one session in 2008: 166


Alcatel-Lucent City

Business Partner
Village

Alliance and
Application Partner
Village


We welcome 43 exhibitors to the Alcatel-Lucent Enterprise Forum 2009


Exhibitor satisfaction survey
Out of 43 exhibitors 28 answered the exhibitor satisfaction questionnaire.
Respondents by type of exhibitor

14%
25%

Business Partner
Applications Partner
Alliance Partner

61%

• Overall appreciation: 88 % of the respondents were satisfied to very satisfied
• 86 % of the respondents said that they will come to the Enterprise Forum 2010
• 60 % of respondents are satisfied to very satisfied with the number of leads generated
during the Forum


Demonstration Program

AREAS # Demos
AREAS # Demos
Solutions for the Dynamic Enterprise
Industries
IP Telephony 3
Government / public sector 1
Data Networks 2
Transportation 1
Management Solutions 3
In-Building 1
Contact Center 5
Utilities / Energy 1
3
Education 1 Mobility + Unified Communications
Finance 1
Security 3
Healthcare 1
Process Integration 2
Hospitality 1
Solutions for SMB 3
Solutions for Mid 3
Services
Cross-segment solutions 2
Professional Services 3
Eco-sustainability Innovations 2
Training 1
Innovations
Managed Communication Services 2
Innovation Area 6

Total # Demos 51

Conclusion


Conclusion: Objectives and achievements for 2009
95% of visitors have a good or excellent
1. Further increase the perceived
overall impression of the Forum
value of the Event
Strengthened links between demos and
Create high-quality, well
targeted demos and conferences conferences for a total customer
experience
2. Apply the Dynamic Enterprise
vision Successful Dynamic Enterprise message
applied in all content pieces
DE Messaging-oriented demo and
conference structure 44% of visitors attended the Keynote
Leverage customer wins address vs 26% in 2008
Expand Enterprise 2.0 use A full and true Web 2.0 website
3. Increase the productivity of the
Event: Forum = business platform
Increased number of discussion areas
Automate lead capture on the
Enriched visitor data made availalbe to
exhibition space
partners and exhibitors
Focus on event’s ROI


Thank you to all visitors and exhibitors.

FInd out what you missed at Alcatel-Lucent Enterprise Forum 2009
and learn how to Become a Dynamic Enterprise! Visit our website

www.alcatel-lucent.com/enterprise-forum


Find out what you missed at Alcatel-Lucent Enterprise Forum 2009
and learn how to Become a Dynamic Enterprise!

Visit the Alcatel-Lucent Briefing Center in
Colombes (France) where demo presented
at Forum are now installed.


Alcatel-Lucent Enterprise Forum 2009 Debrief Presentation

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