23. Social Media is More than
just Facebook & Twitter
Blogs & Community Q&A Sites/Forums! News & Bookmark
Boards! Aggregators !
Don t spread yourself too thin!!
Think Divide and Conquer !
#convcon!
24. • Facebook is
So you want
nearing 800 Million to go social…
users!
• It also dominates!
user time spent
online!
#convcon!
25. WARNING
Don t start on Facebook unless you
Clear!
have created these types of goals
Measurable!
Realistic!
#convcon!
26. Designs are Critical on
Facebook
Look how these
Bose Doesn t!
pages stand out
Quite Get the
Picture!
!!
#convcon!
27. They are all all of the !
What do established
previous pages have in common?!
brands
#convcon!
28. 90% of your Fans NEVER
Return to Your Page!
Social Media is about community, you
90% of Your Fans will!
You Need to Make your impact!
need a great looking & persuasive landing
REMEMBER!
NEVER Return to Your Page!
tab to turn visitors into fans.
Designs are the first and most crucial
step to reap the benefits of Facebook
#convcon!
29. Fan Cycle & SocialDesign generates!
Your Reach
a micro conversion!
1. Fan Visits Page
2. Likes Page
3. Interacts with Page
4. People within the Fan s
Community Building!
Network see activity
Turn Likes into Leads!
5. Fan s friend visits page
and Leads !
6. Repeat 2-4
into Conversions!
#convcon!
30. Crafting Your Page
• Fan-Gated
Content
• Clear Call to
Action, e.g., Like
Us
• Incentive to Act
#convcon!
31. Perricone MD Gets it
thoughno wonder!
It show!
Landing Tabonly!
Look at for"
Even
10% of Why they have !
New Visitors!
Many your Fans!
tabs!
Return 22,626page!
to your Fans!
They have! them!
Perricone gives
Plenty to look at!
#convcon!
32. Tools To Help Create Landing
Tabs
Free Tools! Paid Tools!
#convcon!