Measurable Management of Internet Marketing and Communications - Pärnu Juhtimiskonverents Workshop - altex marketing
1. Measurable Management of Internet Marketing & Communications Robin Gurney and Tõnis Hinnosaar Eesti esimene internetiturunduse agentuur Internet Marketing
12. Optimum Conversion Online All websites are not made equal. A great website meets the needs and desires of ALL the target audiences. The three key elements to a successful website are: compelling content, attractive design and robust technology. To convert your website visitors to action at an optimum rate you will need excellent visibility, accessibility, credibility, usability, engagement and persuasion. And then you will need to be able to measure it all and act upon the results - promptly. Eesti esimene internetiturunduse agentuur Internet Marketing
13. Website Credibility Score Eesti esimene internetiturunduse agentuur Internet Marketing
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15. Measurement C ase Study: Riigikantselei Eesti esimene internetiturunduse agentuur Internet Marketing
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18. W ho H ave W e M easured f or? Eesti esimene internetiturunduse agentuur Internet Marketing
19. Suudame k iirendada ka S inu ä ritegevust I nternetis.
Hinweis der Redaktion
All websites are not made equal. A great website meets the needs and desires of ALL the target audiences. The three key elements to a successful website are: compelling content, attractive design and robust technology. To convert your website visitors to action at an optimum rate you will need excellent visibility, accessibility, credibility, usability, engagement and persuasion. And then you will need to be able to measure it all and act upon the results - promptly.
screen shot of estonian air netvibes , link to netvibes Tõniselt!
Discuss with Tõnis
Merle: add tõnis for a small graphand put GA logo up a bit and the small graph under
Take some numbers and stats from WTF one year later?
notes: handout and ask people to work together to evaluate the credibility of a site. if we have time we can evaluate one example site in advance and show results/score usability case study
Merle: add EAS and remove LUUP - EAS IS already there, LUUP removed.