2. Introduction
KP pharmaceuticals is working near about 5 years in Okara city , it is a registered manufactures ,
but mostly products they outsourced and also distributer of national level in Pakistan.
3. Target market
âąWhole seller and distributer of Pakistan
âąLocal market promotion of Okara
âą Around tehils of Okara city
4.
5. It Deals with national level distributer and whole seller.
They have Monopoly products in Okara, Companies that deals With KP In Okara city cannot
deals with other in Okara.
KP have licensed to produce their own products .
KP have larger target market area rather than others, it covers whole Pakistan
6. Weaknesses
Mostly products they outsourced and not manufacture personally
Low capital and lack of infrastructure
They can promote their products personally in overall pakistan
7. They have the opportunity to promote their products in overall Pakistan
through sales persons and enhance their profit.
They can reduces their costs if they manufactures themselves.
8. Threats
ïEase of entrance of rivals
ïCompetitors can snatch the others distribution contacts of companies with high bid
ïBad customers/ bad debts
ï Enhancing competition with the passage of time