MY THOUGHTS INSPIRED BY IBRAHIM ABUBAKAR ALMOST 7 YEARS AGO.

1. NAME DNA
A Compelling Approach to Brand Naming

2. What’s In A Name?
 A whole lot. Its an identity. In some cases it says who
you are and where you are from.
 It gives an insight into your history and reputation in
some instances.
 Imagine a politician called Judas.
 So a name can become a liability or where properly
applied an asset.
 It must also stand the test of time and cut across cultures
just as Judas has for over 2000 years.
 Name DNA provides the building blocks and offers best
results.

3. DNA Detectors

4. The perfect name is easy to spell and
pronounce.
A, B, C.

5. Clarity
 With a perfect name, nothing gets lost in its
translation/transliteration regardless of what language
your markets speak.

6. Emotive
 A perfect name captures both verbal and non-
verbal perspectives e.g. feeling, smell, taste.

7. Differentiates you from your competitors
Stand Out

8. The perfect name is durable and elastic across
time and cultures.
Durability

9. If it uncovers a wealth of ideas and
direction, it is a perfect name.
Jackpot!

10. You immediately feel a connection to a
perfect name.
Brand Connection

11. A perfect name is often flexible for
creative usage
Flexibility

12. Positive
Energy

13. Uncomplicated
Simplicity

14. Memorable
Unforgettable

15. Sonorous
Musical

16. The right name for your brand, does more
than just identify.
It speaks of the personality, the essence of
your company and its products.
Essence

17. The perfect name differentiates – it is not
cliché, it does not say “me too”.
Stand Up & Out

18. The perfect name is unique and “ownable”
- it can survive the most rigorous trademark
screening.
Unique

19. The perfect name often emerges from your
first instincts – it sometimes the most
obvious choice.
Instincts

20. The perfect name becomes a valuable and
tangible asset.
Name as Asset

21. The perfect name communicates the
personality of your product.
Proper Communication

22. The perfect name becomes a great brand
without trying too hard.
Name As Brand

23. The perfect name transcends geographical
boundaries, is culturally appropriate and
communicates effectively across languages.
Trans Barriers

24. When a person hears your name for the
first time he/she carries some
feelings/subliminal reactions.
It embodies certain values and echoes
already residing in the mind.
Connection

25. The perfect name has perfect rhythm.
Harmony

26. The perfect name communicates the
essence of your company. Its products, its
services.
Soul

27. The perfect name communicates without
overstating or shouting.
Subtlety

28. The perfect name helps your brand out in
the crowd.
Brand Apart

29. The perfect name is relevant.
Relevance

30. The perfect is affirmed by a smaller and
more efficient research effort.
Confirmation

31. The perfect name can spell success for
your company.
Success

32. The perfect name is often a brand new word or a
phrase – coined to communicate volumes about
who you are.
Innovation

33. Blueprint
 The perfect name is a conceptual blueprint
for your marketing communications.

34. Foundation
 The perfect name is the foundation of all your
marketing efforts.

35. Brand Support
 The perfect name sings the praises of your
product.

36. The perfect name is extensible, capable of
expanding with you as you grow.
Extensible

37. Thank You