wireless broadband

1. STUDY OF THE PHILIPPINE WIRELESS
BROADBAND INDUSTRY
This Report on the Study of the Wireless Broadband Industry was submitted
on February 2010 as part of the Requirements in
TM 206: Technology Marketing and Commercialization
This Industry Study was conducted by:
Bianca Alvarez Alma Aquino
Joenille Buquiz Lady Diane Kuizon
Charissa Magalong Cherry Lou Sinson
Under the supervision of Professor Edison D. Cruz
Master in Technology Management
Technology Management Center
University of the Philippines
Diliman, Quezon City
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2. PAGE
A. TABLE OF CONTENTS
NUMBER
Executive Summary
1. Industrial Structure
3.Forces Driving Competition
4. Macro-Environmental Trends
5. Market Segments
6. Conclusion
a. Opportunities
b. Threats
7. References
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3. PAGE
B. TABLE OF FIGURES
NUMBER
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4. EXECUTIVE SUMMARY (Use about 3 pages.)
In this portion, you are expected to discuss the highlights of the entire industry
study.
1. INDUSTRIAL STRUCTURE (Use about 4 pages)
1.1 Total Number of Philippine Wireless Broadband firms
- Outline/enumerate all firms – big and small players in the industry
- Check with SEC?
1.2 Number of firms that compete in the industry
Major players: Globe, Smart, Sun (?)
1.3 Degree of Concentration
Is the industry dominated by a few very large firms (heavily concentrated) or is
it made up of a large number of firms none of whom have a dominant position
within the industry?
1.4 The Growth of Wireless Broadband Business and Typical Size of
firms
The average or typical size of the firms in each of the industries as measured
by sales volume.
1.5 Average Profitability as Measured by the Profit-to-sales Ratio
The average profitability of the members of each of the industries measured
by the profit-to-sales ratio.
1.6 Relative capital or labour intensity of the firms
Information on the relative capital or labour intensity of the firms.
2. INDUSTRY VALUE CHAIN ANALYSIS (6 pages)
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5. (determine the industry groups needed to take a product from its raw material
state to a final product in demand by a final consumer; analyse where in the
chain market power resides and why?)
FACTORS THAT DRIVE COMPETITION
Michael Porter’s Five Forces Model was used in the assessment of
competition within the local pharmaceutical industry. According to this model,
competition is defined by the following critical components:
1. Barriers to Entry/Threat to Entry
2. Rivalry among Competing Firms
3. Potential Development of Substitute Products
4. Bargaining Power of Suppliers
5. Bargaining Power of Consumers
2.1 Barriers to entry/Threat of Entry
2.2 Rivalry among competing firms
2.3. Potential Development of Substitute Products
2.4. Bargaining Power of Suppliers
2.5. Bargaining Power of Consumers
3. MACRO-ENVIRONMENTAL TRENDS (Use about 5 pages)
This portion requires you to discuss and analyse the impact on the industry of
the following factors (in case the industry competes in overseas markets, your
analysis should have a corresponding dimension):
3.1. Social, Cultural, Demographic and Environmental Forces
3.2. Political, Governmental and Legal Forces
3.3. Technological Forces
3.4. Economic Forces
4. MARKET SEGMENTS (Use about 8 pages)
In this portion, discuss the industry’s various market segments and their
corresponding customer buying characteristics; products and existing and
emerging technologies.
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6. 4.1 Philippine Wireless Broadband Market by Market Segment
4.2 Regional Distribution
4.3 Buying Behavior
4.4 Products and Emerging Technologies
4.4.1 Existing Products in the Market
4.4.2 New Products Introduced
4.4.3 Top Products of Top Firms
4.4.4 Product Innovation and Discoveries
5. CONCLUSION (Use about 4 pages)
Opportunities and Threats.
REFERENCES:
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