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Microformats : Suddenly Crucial for Every Food Blogger Allison Day
[object Object],Google
(Real food bloggers, not paid actors)
 
Where are our recipes?
 
___
 
Humans can  understand  better than computers. (For now…) Recap :
[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
?
[object Object]
[object Object],Classy
RDFa
[object Object],[object Object],[object Object],[object Object],RDFa
[object Object]
RDFa
[object Object],RDFa
Microdata
[object Object],Microdata
[object Object]
[object Object],Yay, collaboration!
microformats schema.org Recap :
[object Object],[object Object],Title
Title
Title Bacon and Beer Cupcakes
Pick two:
[object Object],Pick two:
[object Object],[object Object],Pick two:
[object Object],[object Object],[object Object],Pick two:
[object Object],[object Object],[object Object],[object Object],Pick two:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Title Recap : Two of: photo {prep time, cook time,  total time, instructions} calories review
 
microformat
schema.org
microformat
schema.org
microformat
schema.org
microformat
schema.org
microformat
microformat
microformat
schema.org
schema.org
microformat
schema.org
 
WordPress Plugins
[object Object],WordPress Plugins
[object Object],[object Object],WordPress Plugins
[object Object],[object Object],[object Object],WordPress Plugins
[object Object],[object Object],[object Object],[object Object],WordPress Plugins
Web Apps
[object Object],Web Apps
[object Object],[object Object],Web Apps
Computers are smart. Humans are perceptive. Recap :
Use microformats or schema.org Recap :
It doesn’t have to be difficult. Just use a plugin. Recap :
[object Object],[object Object],[object Object]

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Microformats, RDFa, and schema.org for Food Bloggers - BlogWorld Expo LA

Hinweis der Redaktion

  1. February 24, 2011. Google introduces a new product: something they call “Recipe View”.
  2. As food bloggers, we were all terribly excited. Recipes are what we do. We don't just cook dinner... we spend hours perfecting a dish, make our families wait an extra ten minutes so we can get the perfect photos while the food is still fresh, and then spend even more time processing photos and writing blog posts to make our readers salivate. A search, just for recipes? It's like it was made for us. So of course, right away we loaded Google in our browser, clicked on the Recipe View... and immediately Googled ourselves. You know you all did. Whether it was one of our most popular posts, or just a term we knew we ranked highly in, we typed it into the search box, and...
  3. ... we were nowhere to be found. For me, it was 'sushi'. I have a sushi blog, with about 200 sushi recipes. So you'd think... I should totally dominate the sushi search, right? Well, I wasn't on the first page... but, you know, I can deal with that. It's only Recipe View's first day public, maybe they're still working out the kinks. Second page... still nothing. Third page... nuh uh. Fourth, fifth... there were a total of eight pages of search results. That's less than 80 results. I definitely have more than 80 sushi recipes. And not a single result was one of mine. Instead, you see results from sites such as AllRecipes, Food Network... even a candy "sushi" recipe from about.com. And it wasn't just me. We all searched, expecting to see our websites, our fellow food bloggers' websites... but all that came up were the big aggregate recipe sites.