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Writing Good Web Content

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Write Answers Steve Burge Open Source Training Open Source Matters
Steve Burge
Most Content …
Who wrote this? ,[object Object],[object Object],[object Object]
David Ogilvy
Content doesn’t change
Sometimes it’s hard work:
Sometimes it’s hard work:
Other times it’s accident:
Only One Thing Matters: ,[object Object]
Only One Thing Matters: ,[object Object]
Topics: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Topics: Solve Problems
Topics: Not Solving Problems ,[object Object],[object Object],[object Object],[object Object],[object Object]
Great Expo Examples ,[object Object],[object Object]
Great Expo Examples ,[object Object],[object Object]
Great Expo Examples ,[object Object],[object Object]
Topics ,[object Object],[object Object],[object Object]
Topics: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Topics: Solving Problems ,[object Object],[object Object],[object Object]
Topics: My advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Topics: Solving Problems ,[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object]
Find One Of Your Posts ,[object Object],[object Object]
Find One Of Your Posts ,[object Object],[object Object]
Find One Of Your Posts ,[object Object]
The Flesch Reading Ease Readability Formula ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cut this down: ,[object Object]
Break up your text ,[object Object]
Break up your text ,[object Object],[object Object],[object Object],[object Object]
Headlines ,[object Object],[object Object]
Headlines ,[object Object],[object Object],[object Object],[object Object],[object Object]
Headlines ,[object Object]
Headlines ,[object Object],[object Object],[object Object],[object Object]
5 Pieces of Advice ,[object Object],[object Object],[object Object],[object Object],[object Object]
Grab some paper …
A Blog About the Expo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Book Recommendations
Blog Recommendations
Questions
Thank you. ,[object Object],[object Object],[object Object],[object Object]

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Writing Good Web Content