The document outlines a 20-year marketing plan for promoting tourism to Tubbataha Reefs Natural Park. It discusses the author's vision, mission, and daily roles which include being a humble servant of God, loving husband, obedient son, supportive brother, good friend, understanding leader, and empathic physician. The plan envisions the author transforming from a busy 41-year-old surgeon to a fit and healthy 60-year-old happily married owner of a health group after 20 years of work promoting Tubbataha and accumulating over 1,000 scuba dives. The conclusion is that the journey to promote Tubbataha is worth it, especially with family, friends, and coworkers working together
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