My presenation at the May 2, 2013, B2B Huddle event discussing social media and finance.

1. @CMEGroup
@allanschoenberg

2. *
Traders have a long history
of sharing and processing
information

3. Careers
Company
Page
2007 20092008 2010 20132011 2012
CMEGroupTV
EMEAEnergy
Grains
Equities
FX
Rates
Metals
Media
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• The development of Social Media Working Group
• China matters…and social really works
• A focus the last 18 months on images

4. *
StockTwits and other
platforms focus on quality
of content

5. Loyalty: Build on service; go to our customers
Advocacy: Educate and maintain support
Brand enthusiasm: Turn followers into “fans”
Monitor: Issues management in real time
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6. *Our focus is to build relationships and
leverage the network of LinkedIn

7. *We build an editorial and content
calendar around key initiatives

8. Top 10 Referred URLs Visits Pageviews
Avg. Visit
Duration
Pages/Visi
t
www.cmegroup.com/education/trading_challenge/ 731 1135 0:02:08 1.55
www.cmegroup.com/ 677 2866 0:04:41 4.23
www.cmegroup.com/trading/agricultural/grain-and-oilseed/soybean.html 228 351 0:02:42 1.54
www.cmegroup.com/education/featured-reports/cme-group-currency-market-
monitor-2012-q4.html 204 257 0:01:00 1.26
www.cmegroup.com/education/events/2013-01-29-cme-fx-markets-in-a-zero-rate-
world.html 135 173 0:00:29 1.28
www.cmegroup.com/trading/energy/crude-oil/light-sweet-
crude_quotes_settlements_futures.html 124 139 0:00:32 1.12
www.cmegroup.com/trading/agricultural/ 93 659 0:07:43 7.09
www.cmegroup.com/trading/agricultural/grain-and-oilseed/corn.html 90 180 0:06:37 2.00
www.cmegroup.com/education/options.html 63 110 0:01:29 1.75
www.cmegroup.com/trading/agricultural/grain-and-
oilseed/wheat_quotes_globex.html 51 79 0:01:50 1.55
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• Influence vs eyeball metrics
• Find threads of information
• Experiment

9. *
http://www.cmegroup.com/company/idea-exchange.html
Our goal is to go deeper into content,
context and communities

10. • Use content as your differentiator
• Know your content influencers (internal & external)
• Maintain a consistent presence
• Leverage partners and vendors
• Measure your success (and failure)
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11. A live summary of my presentation today via @drawnalism

12. @allanschoenberg
www.b2bvoices.com
@CMEGroup
www.cmegroup.com
*