13. Basic elements of visual communication are form, content, arrangement, light, and colour. The emotions that drive visual communication are seduction - conviction - inspiration.
14. e.g. Flat iron Building: in New York 1910
15.
16. The man with the golden arm poster, accessed 07/08/2009 http://veganfishtacos.wordpress.com/2008/07/28/saul-bass/
17. Notes on Visual and interaction design, website, accessed 09/08/2009, http://www.valcasey.com/
18. Principle of Good Design: An Introduction, Website, accessed 09/08/2009, Principles of Good Design: An Introduction, Lesson #1