The New (Social) Ways of Fundraising
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Presentation to nonprofit organizations in Yuma, Arizona on social media, crowdsourcing, crowdfunding and other web and Internet tools for attracting, engaging and empowering supporters and donors.
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The New (Social) Ways of Fundraising
- 1. The New (Social) Ways of Nonprofit Fundraising by Aliza Sherman @alizasherman
- 3. It’s not about technology. It’s about people. - @alizasherman #yanpi
- 6. Attentionis at a premium
- 8. How are you making the ask?
- 10. Take a new view
- 11. Who Gives? Gen Y 18-31 Gen X 33-48 Boomers 49-67 11% 20% 43% 62% mobile 47% web 53% work 47% mobile 46% work 42% website 28% follow 25% follow - Matures 68+ 26% 52% direct mail - Blackbaud 50% share 38% share - - % of giving where they give how social
- 12. The average social media donation is $59. #yanpi MDG Adver*sing
- 14. Out of the box thinking
- 15. QR Codes
- 16. QR Codes
- 17. QR Codes
- 18. QR Codes • Sign a petition • Sign up for a newsletter • Connect on social networks • Post on a social network • Make a donation
- 19. Twibbon
- 20. JustCoz
- 21. Thunderclap
- 24. Crowdsourcing works on the web Foursquare" Instagram" Flickr" Website/Blog" Twitter" YouTube" Facebook" Pinterest" Tumblr" Google+" LinkedIn" Vine"
- 25. Crowdfunding $mall is the new big
- 26. Peer-2-Peer
- 30. 1. DonateNow
- 31. • Custom donation page • Social media integration • Constant Contact integration • DonateNow button
- 34. 2. FundRazr
- 35. • Custom campaign page • PayPal payments • Social media integration
- 36. 3. Givlet
- 37. • Responsive donation page • Website widget • Social media tools • Email tools
- 38. 4. Qgive
- 39. • Branded donation pages • Mobile & text giving • On-site donations • Virtual Terminal iPhone app
- 40. Tips for Success
- 46. aliza@mediaegg.com @alizasherman www.alizasherman.com Aliza Sherman
- 47. Blackbaud Infographic: hAps://www.blackbaud.com/nonprofit-‐resources/genera*onal-‐giving-‐report-‐infographic The Networked Nonprofit (book): hAp://www.amazon.com/The-‐Networked-‐Nonprofit-‐Connec*ng-‐Social/dp/0470547979 Beth’s Blog: hAp://www.bethkanter.org/ Ac#vism Tools: Thunderclap -‐ hAps://www.thunderclap.it/ Twibbon -‐ hAps://twibbon.com/ Dona#on Tools: DonateNow – hAp://networkforgood.org Fundrazr – hAp://fundrazr.com Givlet – hAp://givlet.org Qgive – hAp://qgive.com Causes – hAp://causes.com Fundly – hAp://fundly.com Crowdrise – hAp://crowdrise.com More Resources: QR Codes – hAp://scan.me and hAp://paperlinks.com SlideShare.Net/alizasherman Resources