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Social Media Targeting

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Aliza Sherman
Aliza Sherman

presentation to South Dakota Ad Federation about social media targeting - reaching your audiences via social media tools and tactics.

Technologie
1 von 39
social media targeting hit me with your best shot
Social Media is...
Social Media Social Media Blogs Microblogs Podcasts Image Sharing Social Networks RSS Feeds Widgets Virtual Worlds Cloud Working Bookmark Sharing Content Rating Video Sharing
Online sites and tools that facilitate social interaction and provide digital functionality to traditional word-of-mouth communications. “ ” social media is...
Social Media is intimate...
Conversation
[object Object],[object Object]
Real Ones.
Social Media is...
empowering the consumer
The problem with “Social Media” is the word “Media.”
If “media” means “ the storage and transmission channels or tools used to store and deliver information or data” then “social media” could mean “the social sharing and collaborative exchange of data.” social media defined?
?
social web tools social communications tools The Social Web social communications
targeting Demographics Psychographics
measurement Impressions Clicks Paths Actions
measurement 2.0 Reach Engagement Influence Reverb
Demographics suck
Psychographics rule
social ads
social targeting
social targeting
social targeting
Social Networks
[object Object],[object Object],Mar 2010, quantcast
[object Object],[object Object]
[object Object],Jan 2009, iStrategyLabs.com
“ I use Facebook almost every day, but I don’t like too many messages.”
[object Object],[object Object],Mar 2010, quantcast
“ I use Twitter several times daily and don’t mind all the tweets. I can always ignore them.”
[object Object],[object Object],Mar 2010, quantcast
“ I use LinkedIn sparingly and strictly for business networking.”
Direct sales & leads Reverb Engagement Quality vs. Quantity “ Eyeballs & Ears vs. Hearts & Minds” measurement
Why you might FAIL 1. Pick wrong segment 2. Pick wrong channels 3. Pick wrong message 4. Pick wrong actions
It is not a campaign It is a commitment
geotargeting
hyperlocal
the future is now
Aliza Sherman Conversify Alaska Wyoming Colorado UK www.conversify.net [email_address]

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