Social Media & Location-Based Social Networks

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Presentation with an overview of social media and a look at mobile, location-based social networks and new ways of marketing for small businesses.

Technologie

Social Media Overview 2nd Annual Marketing and Technology Conference Homer, AK www.alizasherman.com by Aliza Sherman

www.alizasherman.com this is social media

www.alizasherman.com this is your brain on social media

How much time? www.alizasherman.com image from Beth Kanter

Where it started www.alizasherman.com Website Blog Social Network

Social and New Media Tools www.alizasherman.com Blogs Microblogs Social Networks Geo-Networks Video Sharing Photo Sharing Content Rating Bookmark Sharing Podcasting RSS Feeds Widgets Cloud Working Mobile Social Gaming Augmented Reality Shiny New Thing Website

Where it’s going www.alizasherman.com Mobile Augmented Reality Geo-Location

Social Media Best Uses Loyalty www.alizasherman.com Word of Mouth Customer Relations

Social Media Planning www.alizasherman.com Goals Objectives Audiences Actions

Social Media Assets www.alizasherman.com Social Media location people stories images words audio video

Google Mobile Optimizer www.alizasherman.com

1. Claim your location. www.alizasherman.com

2. Create specials. * Mayor specials * Check-in specials * Frequency-based specials * Wildcard specials www.alizasherman.com

3. Promote your specials. www.alizasherman.com

4. Get stats. • most recent visitors • most frequent visitors • time of day people check in • total number of unique visitors • diagram of check-ins per day • gender breakdown of customers • portion of foursquare check-ins broadcast to Twitter and Facebook www.alizasherman.com

5. Promote by mobile. www.alizasherman.com

2. Review activity. If not listed, add it!

The Next Shiny Object www.alizasherman.com

Be Strategic www.alizasherman.com Goals Objectives Audiences Actions

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Finding Aliza Sherman...

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Social Media & Location-Based Social Networks

1. Social Media Overview 2nd Annual Marketing and Technology Conference Homer, AK www.alizasherman.com by Aliza Sherman

2. www.alizasherman.com this is social media

3. www.alizasherman.com this is your brain on social media

4. www.alizasherman.com

5. How much time? www.alizasherman.com image from Beth Kanter

6. Where it started www.alizasherman.com Website Blog Social Network

7. Social and New Media Tools www.alizasherman.com Blogs Microblogs Social Networks Geo-Networks Video Sharing Photo Sharing Content Rating Bookmark Sharing Podcasting RSS Feeds Widgets Cloud Working Mobile Social Gaming Augmented Reality Shiny New Thing Website

8. Where it’s going www.alizasherman.com Mobile Augmented Reality Geo-Location

9. Social Media Best Uses Loyalty www.alizasherman.com Word of Mouth Customer Relations

10. Social Media Planning www.alizasherman.com Goals Objectives Audiences Actions

11. Listen www.alizasherman.com

12. Respond www.alizasherman.com

13. Engage www.alizasherman.com

14. Social Media Assets www.alizasherman.com Social Media location people stories images words audio video

15. Monitor www.alizasherman.com

16. Measure www.alizasherman.com

17. New in Social Media

18. The Future is Now

19. Mobile www.alizasherman.com

20. Mobify

21. Mobify www.alizasherman.com

22. Google Mobile Optimizer www.alizasherman.com

23. Geo-Location

24. 1. Claim your location. www.alizasherman.com

25. 2. Create specials. * Mayor specials * Check-in specials * Frequency-based specials * Wildcard specials www.alizasherman.com

26. 3. Promote your specials. www.alizasherman.com

27. 4. Get stats. • most recent visitors • most frequent visitors • time of day people check in • total number of unique visitors • diagram of check-ins per day • gender breakdown of customers • portion of foursquare check-ins broadcast to Twitter and Facebook www.alizasherman.com

28. 5. Promote by mobile. www.alizasherman.com

29. Foursquare in Anchorage

30. GoWalla

31. GoWalla by location.

32. GoWalla by “spot.”

33. 1. Search for your business.

34. 2. Review activity. If not listed, add it!

35. Whrrl

36. User view

37. User generated content

38. Location view

39. Augmented Reality www.alizasherman.com