Revenue Growth Via Social Tools

•

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Aliza Sherman

Presentation about social commerce and how to think about selling via social networks.

Technologie Business

Revenue Growth
via Social Tools

@alizasherman

Social Commerce:

Online transactions supported by
social interactions and
user contributions.

How do you
generate revenues?

Products
Other

Services

What are
social media
channels and
interactions
good for?

Stimulating
word of mouth

@alizasherman

Strengthening
customer relations

@alizasherman

Conversation

Informa/on

Promo1on

@alizasherman

Clicks

Conversions

Shares

@alizasherman

Clicks
 Link
placements

 Reasons
to
click

 Des1na1on
choice

 Easy
to
convert

@alizasherman

Conversions

 Focused
des1na1on

 Easy
to
buy

 Easy
to
save

 Easy
to
share

@alizasherman

Shares

 Like
on
Facebook

 Tweet

 Email

 Other:
StumbleUpon,

Pinterest,
Delicious

@alizasherman

If you can’t
close the sale…

Build
the
rela/onship

@alizasherman

Want to close sales
via social networks?

Make
it
easy.

@alizasherman

Best Practices

 Strike
a
balance

 Provide
incen1ves

 Funnel
to
sales

 Make
sharing
easy

 Keep
it
simple

Aliza

TechWithAliza.com

@alizasherman

aliza@mediaegg.com

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Revenue Growth Via Social Tools

1. Revenue Growth via Social Tools @alizasherman

2. Social Tools Website @alizasherman

3. It’s Social Mobile

4. Social Commerce: Online transactions supported by social interactions and user contributions.

5. How do you generate revenues? Products Other Services

6. How can you do it via social media?

7. What are social media channels and interactions good for?

8. Building brands @alizasherman

9. Driving traffic @alizasherman

10. Stimulating word of mouth @alizasherman

11. Strengthening customer relations @alizasherman

12.

13. Conversation Informa/on Promo1on @alizasherman

14. Clicks Conversions Shares @alizasherman

15. Clicks  Link placements  Reasons to click  Des1na1on choice  Easy to convert @alizasherman

16. Conversions  Focused des1na1on  Easy to buy  Easy to save  Easy to share @alizasherman

17. Shares  Like on Facebook  Tweet  Email  Other: StumbleUpon, Pinterest, Delicious @alizasherman

18. If you can’t close the sale… Build the rela/onship @alizasherman

19. Want to close sales via social networks? Make it easy. @alizasherman

20. Keep in mind Goals Target Actions

21. Measure Clicks Conversions Shares

22. Best Practices  Strike a balance  Provide incen1ves  Funnel to sales  Make sharing easy  Keep it simple

23. Resources

24. Aliza TechWithAliza.com @alizasherman aliza@mediaegg.com

Revenue Growth Via Social Tools

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