How to market your business using social media and mobile including social networks, mobile applications and even QR codes. Tips on reaching the savvy consumer with a smartphone. (SheKnowsSocial.com)

1. New Social and Mobile Ways to
Market Your Business
Presenter: Aliza Sherman
@alizasherman

2. Letʼs Talk Social & Mobile"
 Why Social Media?
 Why Mobile?
 Using Social Media
 Going Mobile
 Apps & QR Codes
@alizasherman

3. Why Social?"
Over 80% of Americans "
use social networks"
Source:
Nielsen
2011

4. Why Social?"
Most access social
networks and blogs
when theyʼre online."

5. Why Mobile?"
@alizasherman

6. Why Mobile?"

7. How do you reach customers?"

8. Using Social Media"
Brand awareness
Customer loyalty
Customer service
Customer community
Customer conversion

9. Using Social Media"
@alizasherman

10. Using Social Media"
A Blog: A social-powered hub of current content.
LinkedIn: Business presence and networking tools
for professionals and companies.
Facebook: Public Pages, social advertising tools,
multimedia features, sharing functions.
Twitter: Information feed, conversation monitoring,
brand builder, traffic driver.
Flickr: Showcase photographs, build community,
leverage images.
YouTube: Leverage video, attract attention, provide
value, enhance sites and channels.
@alizasherman

11. Using Social Media"
SlideShare: Showcase expertise, leverage slide
presentations, enhance social sites.
Tumblr: Like a blog but considered more of a “life
stream,” pulls in feeds from your social channels.
Google+: Fast moving feed like Twitter and
multimedia like Facebook, community-oriented.
@alizasherman

12. 2 of 5 social media users access
via mobile devices."
Source:
Pew
2011
@alizasherman

13. Using Mobile"
“Checking In”"

14. Using Mobile"
Photo Community"

15. Using Mobile"
Sharing “things”"

16. Using Mobile"
Hybrid Photo Video"

17. Using Mobile"
Sharing Dishes"

18. Using Mobile"
Exploring, Discovering"

19. Using Mobile"
Foursquare: Gives businesses access to candid
customer comments, builds loyalty, provide perks.
Instagram: Brand building through photographs,
community building, outreach, image enhancing.
Pinterest: Build brand personality, show affinities,
showcase company or your likes through images.
GMLPS: Unique photographs with embedded video,
shareable on social channels.
Foodspotting: Food businesses can share dishes,
access images, comments from customers.
Trover: Showcase most interesting things about
specific locations, exploration and discovery.

20. Have a smartphone?
Get social for business."

21. Using Mobile"
QR Codes =
quick response codes"

22. QR Codes lead somewhere"
…or trigger actions."

23. Custom QR Codes"

24. QR Code Collateral"

25. Using Mobile"
QR Code Coupons"

26. Where are we headed?"

27. Augmented Reality"

28. Viewing Digital Data Through
Our Smartphones"

29. Always remember…"
 Your Goals
 Your Target
 The Actions
 Measurement
 Resources

30. Aliza
SheKnowsSocial.com
@alizasherman