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Managing Social Media in 30 Minutes a Day

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Aliza Sherman
Aliza Sherman

From a presentation to business owners through the Wyoming Small Business Development Centers. About social media marketing, social media engagement, and communicating effectively in social networks. Also, a framework for saving time and being more efficient using social media.

BusinessTechnologie
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ManagingYour Social Media in 30 Minutes a Day Aliza Sherman @alizasherman
Ultra-connected @alizasherman
Marketing Tools @alizasherman
Foursquare! Instagram! Flickr! Website/Blog! Twitter! YouTube! Facebook! Pinterest! Tumblr! Google+! LinkedIn! Vine! Marketing Outlets @alizasherman
Attention Span @alizasherman
Is ThisYou? @alizasherman
?@alizasherman What should you do?
It’s not about technology. It’s about people. -  @alizasherman
3principles
Craft effective content 1
@alizasherman Human
@alizasherman Visual
@alizasherman Action Oriented
Post Thoughtfully 2
@alizasherman Frequency Depends on your platform, your community,& your goals. 1x daily   5-7x daily   1x daily   20-30x daily  
Don’t be formulaic. Don’t overschedule. -  @alizasherman
@alizasherman Editorial CalendarCompany events Current events Promotions Themes Holidays
@alizasherman The Tools Monitor your community. Manage conversations. Track interactions.
@alizasherman Beware of the scheduling #fail
Engage your community 3
Attraction Reaction Interaction Actions
@alizasherman Be Magnetic
@alizasherman Don’t broadcast
@alizasherman Be Conversational
@alizasherman Be“shareworthy”
30minutes
@alizasherman 5 minutes: Read
@alizasherman 5 minutes: Respond
@alizasherman 5 minutes: Reshare
@alizasherman Repeat
Be in the moment. Be real. -  @alizasherman
Success!
aliza@mediaegg.com   @alizasherman   www.alizasherman.com     Aliza Sherman

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