This document provides an overview of various social media platforms and how to use them effectively. It discusses different types of social networks like Facebook, Twitter, and LinkedIn and how they can be used for networking, sharing content, and professional purposes. The document also gives guidance on developing a social media strategy, including listening, engaging with others, and integrating social media into an overall marketing plan.

1. A Practical Guide to

2. social media
Shiny New Social
Thing Geo-
Microblogs Networks
Networks
Blogs Video
Sharing
Augmented
Reality
Photo
Sharing
Social
Gaming Website Content
Rating
Mobile
Bookmark
Sharing
Cloud
Working
Podcasting
Widgets RSS Feeds
www.alizasherman.com

3. social networks
*profiles
*connections
*communicate
*interact

4. social network for
professionals that
helps you leverage
your network.

6. communications tool
for sharing and
consuming content
in 140 characters.

7. tweet tweet

8. *profile
*contacts
*updates
*recommendations

9. Profile

10. Profile

11. Contacts

12. Updates

13. Recommendations

14. Apps

15. *bio
*following/followers
*tweets
*retweets

16. Bio

17. Followers/Following

18. Tweets

19. Retweets

20. Which one?

21. *fast-paced *measured
*streaming *ebb & flow
*information *connections
*diverse *professional
*who’s listening *who you know
*current events *current jobs

22. Who?

23. Who are you trying to reach?

24. How?

25. How do they communicate?

26. What?

27. Introductions

29. Do Deals

31. Promote

33. Sell

35. Getting
Started

36. Listen

37. Ask

38. Respond

39. Best
Practices

40. Pick the Right Tools

41. Pace Yourself

42. Integrate

43. presented by Aliza Sherman
www.mediaegg.com
aliza@mediaegg.com