1. ALIX LAUB
University of Nevada, Reno
Graduating Business Marketing Student
2. ABOUT ME
I am a creatively driven marketing and
graphic design student who believes in
using energetic and adventurous ideas
as a guide to fulfilling my visions and
abilities.
5. ABOUT ME
• E-portfolio can be found at
www.gypsteradventures.wordpress.com
• E-marketing and social media blog can be found
at www.alixlaubblog.wodpress.com
@alixlaub
6. ABOUT ME
Marketing Experience : School Projects
2010 International Marketing class
• Constructed a marketing feasibility plan for CamelBak
7. ABOUT ME
Marketing Experience : School Projects
2011 Integrated Marketing Communications class
• Developed a marketing strategy for Mt. Rose Ski
Resort
8. ABOUT ME
Marketing Experience : School Projects
2012 E-Marketing class
• Team Captain for Google Adword Campaign executed
for Sunridge Golf Course (http://www.unr.edu/nevada-
today/news/2012/google-adwords)
9. ABOUT ME
Marketing Interests
• Marketing solutions
• Social media
• E-marketing
• Market research
• Brand imaging and brand awareness
• Consumer relationship management
• Advertising
• Competitive analysis
10. ABOUT ME
Other Professional Interests and abilities
• Graphic Design
• Management
• Business communication
• Finance and accounting
• Writing
• Spanish
11. ABOUT ME
Outside of the marketing world..
• I am a born and raised Lake Tahoe local.
• I am an outdoor enthusiast
• I
hike, bike, swim, wakeboard, snowboard, ski, camp, scooter
ride, rock climb, and long board.
• I am the owner of an awesome Siberian Husky.
• I am inspired by music
• I am a highly social, energetic, and adventurous Leo.
12. WHAT YOU WILL FIND ON MY
MARKETING BLOG:
• A highlight of different effective company marketing strategies
• Useful market research websites
• Effective online marketing campaigns
• Analysis of successful e-marketing strategies
• Comparisons of different company’s social media efforts
13. MAIN FOCUS:
• Current effective e-marketing and social media
efforts for the Ski Resort Industry
14. OVERVIEW OF RECENT BLOG POSTS
• Social Media Efforts : Vail Resorts versus KSL Resorts
• Highway to Heavenly E-marketing campaign
• Subaru: Triggering an Experience and a Feeling
• Local Ski Resort Social Media Efforts
• Website Demographics: A Lake Tahoe Ski Resort Comparison
15. OVERVIEW OF RECENT BLOG
POSTS
• Social Media Efforts: VAIL vs. KSL
• Vail Resorts : Heavenly, Kirkwood, Northstar
• EpicMix Mobile Application
• Leader in social media efforts
• KSL Resorts: Alpine Meadows, Squaw Valley
• Relatively minimal social media efforts
16. OVERVIEW OF RECENT BLOG
POSTS
• Highway to Heavenly Marketing Campaign
• Heavenly utilizes Twitter, Facebook, and YouTube for an
awesome, effective, and genius marketing campaign.
• Promotes customer-based marketing
• Builds brand awareness
• Customer loyalty
• Effectively reaches target demographic
17. OVERVIEW OF RECENT BLOG
POSTS
• Subaru: Triggering an Experience and a Feeling
• Subaru creates an online application to increase social media efforts with
use of customer-created viral videos.
• Customer-based marketing strategy
• Builds customer loyalty
• Builds customer interaction
• Excellent source of market information
• Effectively reaches target demographic
18. OVERVIEW OF RECENT BLOG
POSTS
• Local Ski Resort Social Media Efforts
• Online application for the ski industry. The application compares multiple
social media fans and influence, for a social media effort analysis.
• Compares Facebook, Twitter, and Klout.
• Measures Facebook fans
• Measures Facebook engagement
• Measures Twitter followers
• Measures Klout influence
• Heavenly is the leader in social media out of any ski resort in the world.
19. OVERVIEW OF RECENT BLOG
POSTS
• Website Demographics: A Lake Tahoe Ski Resort Comparison
• Using www.Alexa.com in order to obtain free, and useful market
information.
• A guide to understanding website traffic, analyzing results, and realizing
potential marketing strategies
• Comparing website demographics
• www.skialpine.com
• www.skiHeavenly.com
• www.Northstarattahoe.com
