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1. DIGITAL CROSS MEDIA MARKETING
Get more out of your direct mail and email campaigns with PFC Cross Media Marketing
Welcome to PFC Digital Marketing With the PFC Personalised URL (pURL) Key Benefits
We are the specialist cross media Marketing service
solution you can: • Content relevant to recipient
provider, enabling our clients to create, manage, and
• Dramatically Increase response rates. Our
analyse marketing campaigns using Personalised URL’s, • Increased response rates
customers have experienced several fold increases in
Landing Pages and Personalised Digital Print.
response rates using the PFC pURL solution. Get in
• Reduced costs
touch and we’ll share some examples with you.
With PFC you can take advantage of both online and
offline marketing media to build unique and dynamic • Engage responders in more meaningful dialogue
• Track, analyse and measure. Demonstrating return
marketing campaigns.
on investment is becoming more critical. Our online
• Convert responders preferences into revenue
tools allow you to view and analyse responses as
PFC Digital Marketing links the impact-power of direct
and when they happen. You can see who has
mail with the interactive capabilities of the Internet. The • Increased customer loyalty
responded, when, how many times and what
result? The conversion of direct mail and email recipients
products or services they showed an interest in.
into qualified, educated prospects and valued customers. • Database regeneration
• Make it easier for your customers to provide
Why limit personalisation to just a name? Increase the • Measurable instant reporting & results
feedback. With pURLs you already know who the
relevancy of your documents by personalising the
visitor is so you don’t need to ask them again.
combination of visuals and messages too. For example,
Simply removing the need to state their name and Page 1
change the colour scheme to appeal to different als UNISON Big
Offer Letter 27/06
/2011 09:47
contact details makes your customers and prospects No 1 Offer_Letter
_Known Renew
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recipients, change type styles per age group, show a
significantly more likely to complete a feedback
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Visit No1Offer.com
picture of a specific product to each customer, display ith.ClaimYour rcestershire
www.JohnSm ld save in Wo
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form. and see how
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individual special offers to each customer. The
in
possibilities are virtually endless.
• Generate and follow up leads. If you need to follow
up leads quickly, our solution can send you email Mr J Smith
PFC Group Limite
d
At PFC we have the capabilities to link the impact Roman Way
or SMS alerts when customers and prospects visit Berry Hill Industrial
Estate
power of direct mail with the interactive capabilities of Droitwich
Worcestershire
their landing page. WR9 9AJ
the Internet. Your mailing file can be used to
automatically generate personalised URL’s for each
• Actively prospect. More than just a one off ve you £112 in
individual in your database. Personalised URL’s invite Offer could sa
campaign, with our solution you can add new John, our No.1 ire
each recipient to their own private screening of your
prospects and instantly activate their personalised Worcestersh
product or service.
landing page. Some of our clients use this facility t from
Dear John st the first to benefi
to send out pURLs on a daily or weekly basis to nce is due for renew
al soon, we wante
d you to be among
This technology gives you the ability to build As your home insura s you could
on top of the saving
save you £34 . That’s
**
our No.1 new offer! typical policy, could
prospects they have met in the field. months cover for
the price of 10, which on a
average, £179 compa
red to RBS .
*
personalised web pages that integrate and expand the We’re offering 12
alread y make with our exclus
ive prices, which
could save you, on
†
right now or visit www.Number1i
nsurance.co.uk/
offer
ms like blocked drains
or
0123 45 67 890 to help solve proble
might save, just call
direct mail message, profile responders based on their To find out what you
includes a year’s
free Home Emer
gency Cover, which
normally costs £48,
monthly
Plus, our No.1 offer insurance into easy
preferences, obtain key qualifying information, and burst pipes.
is often tight, there
is NO extra charg
e if you choose to
spread the cost of your home
MORE TH>N charg
s
e for this privile
ge .
And because money , Direct Line and ed to more than match
your
anies, like Aviva
track and manage results in real time. payments with Direct
Debit. Other comp
great value is that,
in addition to our
No.1 offer, you get
cover that’s design
home insurance such s more, if
What makes our ing your home. What’
n to cover the cost of rebuild
needs. ts and up to £1 millio
insure your conten
up to £75,000 to be entitled
If you are already personalising direct mail, why not For example, there’s
buildings and conten
ts insurance you’ll
CALL FREE
you take out both
unt.
to another 5% disco
personalise the online experience as well? For more FOR A
information, contact us today…
Intelligence during
01-30 Nov 2010.
Average savings QUOTE
0123
to RBS.
ch by Consumer when compared
ndent online resear gs and Contents
Insurance prices
* Based on indepe
r 1 Insurance Buildin
45 67 890
are based on Numbe ed by 42% of consum
ers.
ts policy.
These averag e savings are achiev on a standard buildings and conten
is £207 based
** Average policy value
k/offer
r1insurance.co.u
at www.numbe
or buy online

2. DIGITAL CROSS MEDIA MARKETING
No 1 Offer_Letter p2_Known Renewals UNISON Big Offer Letter 27/06/2011 10:31 Page 1
How does it work? Visit umbe As with the outbound email, we’ve applied the principle
n
www.JohnSmith.ClaimYourNo1Offer.com
1
r
and see how much you could save in Worcestershire of keeping all content ‘above the fold’, i.e. visible on the
ce
s screen without requiring the user to scroll, in order to
in
uran
It’s simple... maximise user interaction and conversion.
John, our No.1 Offer could
save you £112 in Worcestershire
Dear John,
As your home insurance is due for renewal soon, we wanted you to be amongst the first to benefit from
our No.1 new offer!
1. Send email, printed direct mail campaign We’re offering 12 months cover for the price of 10, which on a typical policy, could save you £34**. That’s
on top of the savings you could already make with our exclusive prices, which could save you, on average,
CALL FREE
containing pURL. £179 compared to RBS*. FOR A
†
To find out what you might save, just call 0123 45 67 890 right now or visit
www.Number1insurance.co.uk/offer
QUOTE
Plus, our No.1 offer includes a year’s free Home Emergency Cover, which normally costs £48, to help 0123
solve problems like blocked drains or burst pipes.
45 67 890
OR VISIT www.JohnSmith.ClaimYourNo1Offer.com
2. Target responds and visits personalised
website – information is gathered and
added to database.
pURL site
Competition page
The proposed pURL site is a simple microsite which
allows the user to interact, enter a competition by The aim of the competition page is to collect valuable
3. Track responses and identify leads on line submitting data, and links to other pages on the main data related to likely renewal dates. The competition
and in real time. You can also receive site. page will consist of an entry form, designed to have a
alerts via email. consistent look and feel to the form used on the
Initial landing page outbound mailer. The form will be pre-populated with
any data we currently have about the prospect. The
The initial landing page will consist of a personalised prospect is able to correct any data, and complete any
welcome, a calculator feature that encourages the user empty fields. This pre-population of fields reduces the
4. Follow up message via email, or make a to interact, and a competition entry form. time and effort it takes for the prospect to complete the
sales call. form, and as a result significantly increases the
An interactive calculator is a very effective method of likelihood of them submitting their data. Some fields on
encouraging the user to interact in a way that enables the form will be made mandatory, so the prospect is
us to capture valuable data. For example, we provide a unable to submit an entry if those fields are not
calculator that is pre-populated with some data we hold, populated.
5. Establish a dialogue with your prospects. and shows the prospect how much they could save. The
user is able to alter some variables to see how it effects
their premiums. To the user this appears as a useful
utility that they are happy to interact with. However, all
the values entered by the prospect can be stored against
6. Information added to database. that prospects data, and used to guide any follow up
activity. Essentially, the calculator is acting as a feedback
form or survey. The calculator also has an ‘Apply’ button
that links directly to the existing Number 1 Insurance
online application page. The pURL system will track who
clicks on this link.

3. DIGITAL CROSS MEDIA MARKETING
Thank you page Our technology
Once the prospect submits their data, they will be Our personalised URL technology is unique in the UK in
directed to a ‘Thank you’ page containing links to it’s ability to deliver innovative and engaging solutions
existing Number 1 Insurance pages concerning other using functionality such as:
products. The pURL system will track if the prospect
clicks on any of these links. At this point, we could also • Personalised Flash Animations
trigger an automated email, either immediately or a set
amount of time later such as 24 or 48 hours, which fol- • Personalised voice overs
lows up with an offer or re-emphasises various product
offerings. • Personalised video
• Forward to a friend
• ‘Find your nearest’ and Mapping technology
About Us enables us to display maps pinpointing locations
local to each individual prospect
PFC Digital Marketing is part of the PFC Group Limited,
established in 1958 as a specialist print group • Personalised and interactive utilities, such as
specialising in direct mail print & mail solutions. calculators and games
We have a dedicated and highly skilled professional • Real time integrations with back-end systems such
account team, experienced and specialists in print, as CRM and Marketing Automation systems
variable data, postage and mailings.
We can create and deliver multi-touch, multi-layered Our Core Values
marketing campaigns that intelligently and
Tracking automatically reach out to their leads, prospects and Many people believe our company offers a different way
All visits to the personalised URL are tracked and customers. of thinking and a better way to work.
reported through our web based portal in real time.
You will have the ability to view which prospects have PFC Digital marketing was founded with a vision to Our core values underpin our culture and are
visited their personalised URL, which pages they visited integrate the world of print and electronic media and embodied in our behaviour. They are the essence of
and when. You also have the facility to segment visitors make it easier for our clients to create and produce what has always been special about us.
according to their behaviour on the site, and download personalised communications. With our digital
the segmented data for the purpose of following up. marketing solution, effective personalised Customer first: we are the voice of the customer; we
communication becomes not only a high response rate start with the customer at all times and follow the
vehicle, but also a cost-effective business strategy with a customer to deliver genius insights and actions for our
trackable return on investment. clients’ growth and ours.
We run multi-tiered, multi-national, integrated media • Curiosity: an endless appetite to understand,
programme’s that are focused, cost efficient and - most challenge, innovate and learn.
importantly - deliver results.
• Passion: relentless in our positive enthusiasm to give
our clients the best to make a dramatic difference
to their business and ours.
• Collaboration: working at our best together and
communicating openly with respect and to build
trust over time, for better results.