Presentation to sale teams on the subject of the manner in which the internet is transforming real estate in NZ. How to manage the change, how to optimise online listings, respond to inquiries and build your profile
18. “ Edutainment” Breadth Understanding interest / behaviour Browse full set of listings in target areas Browse full set of listings in target areas Depth “ Serious buyers” Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration Price check & risk reduction Depth
23. “ Traditional agents will not be replaced by technology... ..they will be replaced by agents with technology” Real estate professionals need to change!
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25. The web is critical in real estate marketing - Over 1,000,000 sessions of searching per week.. 34% up on same period last year
26. ..early signs of seasonal pick up – the web provides a critical lead indicator
29. 3 years of growth – 27% per annum vs. market 17%
30. The 2 top websites dominate the market... Total number of unique Web visitors - July 1,415,803 +7% Total number of property sales Year to date 2009 34,169 41 visitor for every buyer!
31. In July - 58% of visitors to realestate.co.nz DID NOT VISIT trade me property website – that is over 200,000 unique property seekers 213,155 Unique visitors visited realestate.co.nz - but did NOT visit trade me property 157,590 UB’s visited BOTH sites ..however realestate.co.nz attracts a unique audience
32. Realestate.co.nz is the market leader for international visitors searching for NZ real estate...
33. Up to the minute activity in the market - emails
34. Realestate.co.nz – the most comprehensive Trade Me residential property listings - 49,373 includes an estimated 6,000 private listings
59. Featured listings – cost effective advertising Negotiation Auction Listing # UPH10354 PO081104 Price range: $700k - $1m $750k - $850k Listed: 21 Nov 21 Nov 4,114 page views in January with a featured listing 232 page views in January 17 times more views
60. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers
85. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel The changing face of real estate