Presentation to Coopers & Co sales teams - North Shore, Auckland 10 Aug 2009

1. How the internet is transforming real estate

3. Are we through the great housing crash !!??

4. Fundamentals in NZ vastly different -3.4% -20.6%

5. Price declines arresting..

6. . .the result of 9 turbulent years !!

7. The market in sales is stabilising

8. However volumes are still incredibly low..

10. A transformation in 10 years

11. Edging ever closer to 100% online search National Association of Realtors Home Buyer Survey 2008

12. NZ: Media usage – searching for property

13. 95% consider specialist website useful / very useful Consumer attitudes to online search Consumer attitude - newspapers ??

15. Traditional model has changed

16. Buyers now feel in control

17. Relationship with buyers has changed 5 – 10 years ago Today Research / Research / Research

18. “ Edutainment” Breadth Understanding interest / behaviour Browse full set of listings in target areas Browse full set of listings in target areas Depth “ Serious buyers” Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration Price check & risk reduction Depth

19. The online search experience is evolving Searching for property

20. Clearer role for websites Searching for property buy Searching for someone to help me sell my property

21. 25,016 6,000 / week 3,636 4,500 / week 7,810 3,500 / week 41,107 100,000 / week 10,103 15,000 / week 17,412 8,000 / week 7,162 30,000 / week Not one site – many audiences 108,000 listings – 168,000 sessions per week

23. >1,000,000 sessions per week 40% up on same period last year

24. Seasonal pick up– the web provides key indicator

25. New listings though are still scarce!

26. ..with an emerging sellers market

27. Supply and demand in the local market

28. “ Traditional agents will not be replaced by technology... ..they will be replaced by agents with technology” Real estate professionals need to change!

31. 3 years of growth – 27% per annum vs. market 17%

32. Realestate.co.nz is the market leader for international visitors searching for NZ real estate...

33. Realestate.co.nz – the most comprehensive Trade Me residential property listings - 49,373 includes an estimated 6,000 private listings

35. Property information at your finger tips

36. Providing information – 24hrs a day

37. Every property has a web page – 1,528,453 properties

38. Property Information

39. Context of aerial images

40. Community information – where to live

42. What are they looking for?

43. Google Maps – real estate

44. Address Accurate pricing Large images / high quality images Maps Get the basics right!

45. Some examples

46. What not to do!!

47. What are they looking at??

48. Email alerts – first impressions count!

49. No substitute to comprehensive information

50. Photos are so important!

51. The web provides so much information... enough to replace an agent??

52. Richer and richer information

54. How can you stand out from the masses?

55. Featured listings

56. Featured listings

57. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers Call us 0800 732 536

58. Some examples 4 bedroom Browns Bay $500k to $700K 11 properties

59. Some examples

60. Buyers - call to action

63. How do you rate – responding to emails? Response timing is improving – but 12% never respond!

71. ? How to be found on Google!

72. The power of links

73. To be found you need to be online

74. Part 1: Find yourself on Google

75. Part 2 : Be found on Google

77. Blogs – hosted on realestate.co.nz

78. What buyers want information on?

79. Social Media – building a profile

80. Free profile page – linked to your listings

81. Sell yourself!

83. Login / sign up / profile yourself

84. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel The changing face of real estate

85. Enjoyed the presentation? www.tinyurl.com/nzrealestate

86. Proudly supporting the real estate industry