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The Bag Project


   Olivia Llewellyn
o.llewellyn@coventry.ac.uk
Background

•   Library Green Group
•   Perceived demand for bag
•   Other libraries having success
•   Marketing opportunity – internal &
    external
Opportunity
• To deliver a product that students would
  need
• To use this to publicise the Library
• To encourage student participation
• To promote the green group and ‘green
  issues’
Student competition
•   Why this approach?
•   Cheap
•   Economic – use talent already here
•   Also use students to road-test sample
    bags
My drawing
We are librarians not artists/designers
This was my attempt…..
Coventry University library bag project
Advantages
•   Tap into student creativity
•   Relevance to peers
•   Multiple entries
•   Involve academic department
•   Constructed a brief – Canby bags
    chosen
Competition entries
• Had so many good entries it was hard
  to choose
• Here is just a sample
• All designed by first year graphic design
  students
Coventry University library bag project
Coventry University library bag project
Coventry University library bag project
Coventry University library bag project
Winner!
• The winning entry
• Why? – appeal to wider range of
  Coventry students
• Who chose? – Green group, head of
  library, group of students
Coventry University library bag project
What was gained?
•   Closer links to department
•   Good design
•   Student involvement
•   Bag
Beyond the bag!
• Now have water bottles by same
  designer – another green initiative
• Therefore have a theme/alternative
  brand?
Bottom of the bag
• Cheap
• Bags are sold, therefore initial expense
  will be recovered
• PUBLICITY – launch through SOURCE,
  SU, university publicity, Facebook page
• DURHAM’s Social networking bag page

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Coventry University library bag project

  • 1. The Bag Project Olivia Llewellyn o.llewellyn@coventry.ac.uk
  • 2. Background • Library Green Group • Perceived demand for bag • Other libraries having success • Marketing opportunity – internal & external
  • 3. Opportunity • To deliver a product that students would need • To use this to publicise the Library • To encourage student participation • To promote the green group and ‘green issues’
  • 4. Student competition • Why this approach? • Cheap • Economic – use talent already here • Also use students to road-test sample bags
  • 5. My drawing We are librarians not artists/designers This was my attempt…..
  • 7. Advantages • Tap into student creativity • Relevance to peers • Multiple entries • Involve academic department • Constructed a brief – Canby bags chosen
  • 8. Competition entries • Had so many good entries it was hard to choose • Here is just a sample • All designed by first year graphic design students
  • 13. Winner! • The winning entry • Why? – appeal to wider range of Coventry students • Who chose? – Green group, head of library, group of students
  • 15. What was gained? • Closer links to department • Good design • Student involvement • Bag
  • 16. Beyond the bag! • Now have water bottles by same designer – another green initiative • Therefore have a theme/alternative brand?
  • 17. Bottom of the bag • Cheap • Bags are sold, therefore initial expense will be recovered • PUBLICITY – launch through SOURCE, SU, university publicity, Facebook page • DURHAM’s Social networking bag page