1) The Bag Project was an initiative by the Library Green Group at Coventry University to design reusable bags to promote sustainability and generate publicity for the library. 2) A student design competition was held to design the bags cheaply and engage students. Multiple strong entries were received from first year graphic design students. 3) The winning bag design was chosen for its broad appeal to Coventry students. Selling the bags generated publicity for green initiatives and recovered the initial expenses of the project.