4. What is our Vision?
Disco Melee has set its sights on redefining the
eSports industry by setting the bar SO much higher
than anyone currently in the market by setting a new
standard of expectations in connectivity, Features,
and an integrated experience.
6. User Testimony
Fresh streaming site, they
are always around to help
you. All the staff are very
welcoming and helped
me after I couldn’t stream
{now streaming of this
time} couldn’t ask for
anymore and pleased to
have made the switch
from Twitch to Disco
Melee.
–G.Williams
Its a sleek site, with
innovative ideas that
really focus on supporting
the internal communities
that can be created
between viewers and
streamers. Everything
runs smooth and solid,
can't wait for this thing to
get huge and be part of it.
–J. Melchiade
Disco Melee has been a
new, fresh, and really fun
streaming experience.
Awesome staff and
amazing new platform.
–K. Hooten
7. Why are we the best team to execute
our vision?
8. Industry Metrics
71 million people watch
competitive gaming
worldwide.
This number has increased 800%
in the past 4 years.
More people watch others play
video games than are tuning in
for US Sporting events.
9. Current Industry Players
Once the final feature sets for Disco
Melee are tested and ready for public
implementation, we fully expect to
disrupt the current gaming scene and
possibly even threaten more
established social media sites.
We will attract a fun and more
youthful audience that will grow up
utilizing our site as their primary social
and entertainment platform.
10. What makes us different?
Disco Melee is a mecca for anything
related to gaming, a hub of commerce,
data and content.
We strive to make a social ecosystem of
gaming culture and business.
What is our Vision? Disco Melee has set its sights on redefining the eSports industry by setting the bar SO much higher than anyone currently in the market by setting a new standard of expectations in connectivity, Features, and an integrated experience
The Disco Melee Experience
Site vision
Gamer - gaming focused
Cutting edge feel and next generation look
Innovative revenue generation model for broadcasters
Innovative revenue generation model for company
Proprietary RTMP transcoding virtual machine hand-off process
Industry leading latency live stream
Innovative social media customer experience
E-Athlete management
Re-seller store
Coaching calendar sign-ups
Multi-tiered subscription model
Branding opportunities
Store-front opportunities for credential based broadcasters
Services provided by ‘Disco Melee’
Social media platform services
Gaming services
Live streaming services
Content storage services
News services
Merchandising services
Money processing services
Design services
Ad Distribution Network
What is our Vision? Disco Melee has set its sights on redefining the eSports industry by setting the bar SO much higher than anyone currently in the market by setting a new standard of expectations in connectivity, Features, and an integrated experience
What is our Vision? Disco Melee has set its sights on redefining the eSports industry by setting the bar SO much higher than anyone currently in the market by setting a new standard of expectations in connectivity, Features, and an integrated experience
What is our Vision? Disco Melee has set its sights on redefining the eSports industry by setting the bar SO much higher than anyone currently in the market by setting a new standard of expectations in connectivity, Features, and an integrated experience
Our team represents a wide range of personas within the gaming culture. Each one of use are driven to
Industry Data
Video Games in General
More than 59% of Americans play video games 63% of Americans have played a game on a console, computer, or mobile device in past 60 days
Gamers are millennials that advertisers are most interested in, and having the most difficulty, reaching.
Average age of a gamer is 31
29% of gamers are under 18
48% of gamers are female
52% of UK gamers are women
71 million people watch competitive gaming worldwide
More people watch others play video games than are tuning in for US Sporting events
This number has increased 800% in the past 4 years
Gamers in General
Gamers lead more social lives than non-gamers 57% vs. 35% of non-gamers say ‘My friends are the most important thing in my life
43% hold a college degree or higher (vs. 36% of non-gamers)
52% of gamers’ parents (vs. 37%)
67% feel ‘positive’ about their futures (vs. 42% of non-gamers)
59% watch more live streaming content now, compared to last year
36% would rather watch a program through live streaming than conventional TV
Comedy Central and ESPN audience sizes have shrunk by over 22% (18-34 year olds)
Twitch.tv
In January 2015, 52.5 million unique viewers
The top streamer has over 3.8 million followers
January 2014, 6 billion minutes of video watched
December 2014, 12 billion minutes of video watched
Twitch users raised over $10.5 million for charity in 2014
11 Million videos broadcast per month
100 million unique viewers per month
10,000 ‘partnered’ channels
Accounts for 1.8% of all internet traffic
Only behind Netflix (32%), Google (22%), and Apple (4.3%)
Nearly half of Twitch users are 18-34 year olds
Source: http://blog.twitch.tv/wp-content/uploads/2014/06/TheNewFaceofGamers.pdf
DM has had extensive conversations with various top Streamers and there is a level of excitement building around the DM brand and story. At the same time streamers are frustrated with how the market leader has been treating them as content providers (muting VODs, deleting saved streams, taking too long to address harassment reports, etc.) and they retain no platform loyalty other than for their current revenue stream.
Once the final feature sets for Disco Melee are tested and ready for public implementation, we fully expect to disrupt the current gaming scene and possibly even threaten more established social media sites by attracting a more fun and youthful audience that will grow with our site as their primary social and entertainment platform
Streamer Revenue Model
DM will provide streamers with more lucrative revenue opportunities to drive incremental revenue to the streaming community with streaming and user penetration:
Higher percentage of revenue sharing from multi-tiered subscription services, brand monetization, donations, coaching and advertising than currently offered on top streaming sites.
The ability to promote and monetize their brand with integrated merchandise stores which do not exist in the market currently for apparel (t-shirts, hats, etc.) and accessories (mouse pads, keyboards, etc.).
Increase their bookings while saving the streamer time and effort by streamlining appointment calendars for coaching sessions by allowing the customer to book a timeslot without the current hassle of coordinating schedules through Skype, email, etc.
Integrated one-click donation features and tipping in chat make it easy for fans to show their support (current methods require the user to leave the site to make payment via PayPal, etc. which kills the conversion rate for the streamer).
Instant YouTube uploads of completed streams allows gamers to begin generating views and ad revenue sooner while saving them time and effort
Industry first Agent/Athlete representation for e-sports. Converting streamers by selling them on our expanded revenue options will rapidly grow our user base as their fans follow their preferred streamer to their new home.
Disco Melee Revenue Model
DM will generate scalable revenue through multiple streams:
Monthly site subscriptions for premium user and streamer accounts
Percentages of stream subscriptions, donations, advertising, coaching, merchandise sales, etc.
Sponsored games, news articles, clans, etc.
World class integrated brand advertising approach
Co-Branding
E-Athlete Management
