How do you get from point A to point Z in your career? Consider where you are and where you want to be. Do you know your sweet spot? [Finding what you're good at, what you enjoy, and what pays]. This is a guest lecture given at the Brigham Young University - Hawaii Willes Entrepreneurship Center on September 11, 2014 by Alison J. Herzog, Senior Marketing Manager over Digital and Social Media Marketing.

1. THE WILLES CENTER 2014 ENTREPRENEUR LECTURE SERIES
MAPPING YOUR
EXPERIENCE

2. THE JOURNEY

3. SOMETIMES OUR JOURNEY ISN’T
WHAT WE THOUGHT IT WOULD BE

4. IT’S SO MUCH BETTER

5. THINK LONG
TERM
WITH SHORT TERM DECISIONS
Every decision brings
consequences that act as
debits and credits towards
the future.
Keep your cash flow positive.

7. DO YOU KNOW WHAT
YOU WANT?

8. WHEN DID YOU ASK
YOURSELF LAST?

9. YOUR PATH SHOULD BUILD OVER TIME

10. MAP YOUR JOURNEY

11. STOP.EVALUATE.ADJUST.

12. EXPAND THE PLAN

14. THREE PRINCIPLES TO FOLLOW
1. Do something that matters
2. Invest in people
3. Live intelligently

15. DO SOMETHING THAT
MATTERS
HOW CAN YOU
EFFECT
CHANGE FOR
GOOD?

16. “Be brave enough to start a conversation that
matters.”
–MARGARET WHEATLEY

17. INVEST IN PEOPLE
THE ONLY
CAPITAL THAT
MATTERS

18. RELATIONSHIPS
• Gain relevant experience
• Have the mentality of “That IS my job.”
• Build meaningful relationships at all levels
• Brand yourself positively

19. LEADERSHIP
“No person who is in a
leadership position can
succeed fully if he [or she]
does not obtain adequate
information about those he [or
she] seeks to serve, and about
the problems that confront
him [or her] and them…
getting adequate information
is a fundamental leadership
requirement that is present in
every human situation.”
Harold B. Lee, 1973

20. LIVE INTELLIGENTLY
• USE YOUR
BRAIN
• USE YOUR
S P I R I T

21. THE SWEET SPOT

22. WHERE YOU WANT TO BE
GOOD AT ENJOY
MAKE
MONEY

23. QUESTIONS TO ASK
• What am I good at?
• What do I enjoy?
• What is important to me?
• What type of schedule do I want?
• What experience and/or education will I need?

24. QUESTIONS

25. THANK YOU
@ALISONJHERZOG