1. SEO & the Website Redesign Process Traps, Tricks, Techniques & Tools Jitender Kumar Founder [email_address]

4. Example Google Malware Page

6. Website Redesign Process Project Definition Site Structure Visual Design Site Development Test & Refine Launch

7. SEO & Website Redesign Process Project Scope Site Architecture Visual Design Site Development Test & Refine Launch Benchmarking Ongoing Updates Celebration + Website Analytics, SEO Analytics + Webmaster Tools + Website Analytics, SEO Analytics + User Tests & Survey Results + User Tests & Survey Results + Continuous Website & SEO monitoring + KPIs, Targets, Benchmarks Project Scope Benchmarking Ongoing Updates Celebration Test & Refine Launch Site Development Test & Refine Launch Visual Design Site Development Test & Refine Launch Project Scope Benchmarking Ongoing Updates Project Scope Benchmarking Celebration Ongoing Updates Project Scope Benchmarking Site Architecture Visual Design Site Development Test & Refine Launch

11. Basic SEO Site Audit

12. Competitive SEO Audit

16. Site Architecture

22. Kampyle

28. Benchmark Ranking Data

29. Competitive League Table

30. Benchmark Analytics Data

32. SEO Website Redesign Process Tools Project Stage List of Resources & Tools 1 Project Scope Design Process - www.utexas.edu/learn/designprocess/ Questionnaires - www.web-redesign.com Questionnaire Templates – www.esurveyspro.com Survey tools – www.mailchimp.com www.4qsurvey.com E-mail clients – www.dotmailer.com Integrated Website & SEO Analysis - www.analyticsseo.com Bulk domain name checker - www.databasepower.net Project Management – www.basecamphq.com www.fogbugz.com 2 Site Architecture Webmaster Tools - Google Yahoo Bing W3C Validation - http://validator.w3.org 3 Visual Design Site Design - http://balsamiq.com Initial Testing - http://fivesecondtest.com 4 Site Development Content Management Systems – Drupal Joomla Wordpress Drupal SEO-plug-ins Joomla SEO-plug-ins Wordpress SEO Organising Content – Optimal Sort XML Sitemap generator DIY Video Editor – Animoto Avatars – Site Pal Word of mouth – tweetmeme Add This Community support – Kampyle Get Satisfaction User Voice 5 Testing Usability Testing - Jacob Nielsen Test Designs - Five Second Test User videos - Userfly X-Browser tests - Litmus User behaviour - Crazy Egg User feelings & tasks - Feedback Army Mechanical Turk Functional & Performance – Jmeter Yslow Google Web Toolkit 6 Launch SEO – Analytics SEO , SEO for Firefox PPC – Acquisio , Lyris HQ Blogging - Scribefire Social Media – Tweet Deck Hash Tweeps Ping.fm AddThis Email – Dot Mailer Mail Chimp Lyris HQ PR – Free PR Sites PRWeb PR Newswire Article Marketing – Spin2Submit Video – Tube Mogul 7 Benchmarking Automated SEO Tools Feedback tools - Kampyle.com Get Satisfaction 8 Ongoing Development Ongoing SEO Campaign Management Landing Page Checklist Page Optimisation Tools – Vertster Maxymiser Pagealizer Google Website Optimzer 9 Celebration It’s more fun if you take it offline!