Part of my guest lecture on Data Driven Business Models at Stockholm School of Entrepreneurship. I spoke about how Data is core to the Spotify business and it drives Spotify forward.

1. How “Data”
drives Spotify
Ali Sarrafi
Product Manager

2. Some Facts
Most popular music streaming service in the world
30+ million paying subscribers
100+ million active users
30+ million songs
2+ billion playlists
Available in 59 markets

3. Why is Data so
important to us?
Copyright: Matthew J. Haiduk, http://matthaiduk.com/2014/02/07/unfair-fight/

4. “The greatest
victory is that which
requires no battle”
Sun Tzu, The Art of War

5. Learn Fast, Fail
Fast, Stay Ahead

6. Knowledge is the
key to our success

7. Some facts again
30+ million paying subscribers
100+ million active users
30+ million songs
2+ billion playlists
Available in 59 markets

8. How much data?
‣38+ Terabytes of incoming data per
day
‣70+ Petabytes of permanently stored
data about songs, playlists, etc.

9. Where is
it used?

10. Your very own personal Spotify

12. The value of data for the Artists

13. Data embedded into organisational design
Analytics Data
Product Insights
Marketing
Insights
Content Insights Finance Insights
Core
Functions

14. DIBBs is core to Spotify
Data Insights Beliefs Bets

15. Iterative product development and experimentation
idea, requirements Implement to perfection Release
idea collect dataReleaseImplement collect dataReleaseImplement idea
VS

16. Spotify
Running

17. “In truth, the Spotify app is
a giant set of experiments
and questions we are
asking our users”
Finally

18. Thanks
It’s party time