1. 1. What is SEO and how does it work?
SEO is the process of improving the quality and quantity of website
traffic in organic search results. This is done by increasing the visibility
of a website or web page on a search engine without paying for it.
2. What does SEO stand for?
SEO stands for Search Engine Optimization.
3. Why do you think we need SEO for business?
1993 saw the first clickable web-ad banner. Hot Wired had purchased a
few banner ads for their promotion and advertising. There has been no
looking back ever since. Marketing had seen a paradigm shift, and every
year something new has been available on the Internet for people to
use and explore. With the increase in online behavior, the race to show
up on the first page of search engines has become extremely
competitive. For a business to succeed in the online world, it must
implement SEO to stay on top.
4. What is local SEO?
Local SEO is targeted towards users and potential customers who are
interested in local searches for a business’s products or services. These
basically include location-based queries and results.
5. What is a search engine?
2. A search engine is a software system, which searches the world wide
web for relevant information on a particular query raised by a user on
the Internet.
6. Can you name a few search engines other than Google?
This is one of the popular SEO interview questions. Here are a few of
them:
• Bing
• Yahoo!
• DuckDuckGo
• Yandex
• YouTube
• Amazon
• Baidu
7. What does WWW stand for?
WWW stands for the World Wide Web. It is a collection of websites
stored in web servers, which are connected to local computers.
8. What do you know about web crawling?
Web crawling is the process where a web
crawler (spiderbot/spider/crawler), an internet bot, browses the World
Wide Web for web indexing. It uses hyperlinks to visit pages and copies
them for processing and indexing by the search engine so that users on
the Internet can search more quickly and efficiently.
9. Do you know about Googlebot?
3. Googlebot is Google’s web crawler. It finds, crawls, and indexes web
pages.
10. What is search engine submission?
Search engine submission is the process of submitting your website to
search engines to ensure that it gets crawled and indexed. Even though
search engines are smart enough to find your website and index it
easily, it is advisable to follow through with the search engine
submission as you will get the opportunity to submit some useful
information about your website from your end, and the search engines
will alert you if potential errors are there on your site.
11. What is SERP?
SERP stands for search engine results page. This is the page where users
see all the results of their queries on search engines.
12. Can you explain the difference between organic and paid results?
Both organic and paid results are types of search results on SERP shown
on the basis of quality and relevance to the user query. Organic results
are not paid to show up on SERP. It is very hard to rank high organically,
and it requires SEO.
Paid results require bidding on keywords, and based on the Max CPC
(cost per click) and quality score, they are positioned above the organic
search results on SERP, and these are paid advertisements. The more
you score, the less money you need to pay.
13. What are on-page SEO and off-page SEO?
4. On-page SEO is used to ensure that the website performance is
improving and better by optimizing the meta tags and descriptions,
page title, URL structure, keyword density, body tags, internal linking,
images, etc.
Off-page SEO involves activities such as guest blogging, reverse guest
blogging, press releases, social networking, etc. These are done away
from the website to promote and increase the visibility of the same.
14. What is a domain name?
On the Internet, a domain name is an address where the Internet users
can access your website, and it includes web addresses, email
addresses, and the addresses of the Internet protocols. It is basically a
shortcut to the server that hosts your website.
Without a domain name, one would have to enter the full IP address to
visit a website. IP addresses are numerical labels and not very
convenient for regular use.
A domain name has two main elements:
• The website’s name (g., entertainment bracket)
• The domain name extension (e.g., .com)
• https://entertainmentbracket.com
15. What is a URL?
URL stands for Uniform Resource Locator. It is the complete address of
a web page or a document on www. A URL contains the following parts:
• Protocol: A method used to process the URL (https, http, etc.)
• Domain: The domain name
5. • Path/File: The exact location of a page, file, other assets, etc.
• Query string: Parameters for dynamic data
• Hash: A specific section of a web page
16. What are SEO-friendly URLs?
URLs that are easily understandable by both search engines and users
are SEO-friendly URLs. They will typically include keywords, and they
are mostly self-explanatory and future-proof so that they will not
become obsolete over the years).
17. What is web hosting?
Web hosting is the www equivalent of buying a property. Web hosting
companies will provide you with space to build your website. The
server will have to be connected to the Internet for this hosting
purpose.
18. What is DA?
Here is another commonly asked SEO interview question. DA or domain
authority (a metric developed by Moz) is a search engine ranking score,
which ranges from 0 to 100. The score predicts how well a website will
rank on SERP. The higher your DA, the better chances you have at
ranking higher.
19. Explain the difference between DA and PA.
While DA (domain authority) explains the authority of your entire
website, PA (page authority) describes the authority of a specific page
6. based on quality backlinks, social sharing, etc. The DA requires more
time and effort than PA, but the former is more worthwhile in the long
run. However, both are mutually beneficial.
20. What is TLD?
Top-level domain (TLD) is the final extension of an Internet address, for
example, .com, .net, .org, .co.in, etc.
21. What are SEO tools?
SEO tools analyze the performance of web pages and give insights for
high placement on the SERP.
22. Name some popular SEO tools.
This SEO interview question will be asked to gauge your expertise. So,
here are a few popular SEO tools:
• Google Search Console
• Google Analytics
• Moz
• Ahrefs
• Ubersuggest
23. Explain keywords.
Keywords are words or phrases users on the Internet use to find
relevant results to their queries. They are also known as search queries.
Figuring out potential keywords and using them in your website
content can help you get a better ranking by search engines.
7. 24. What is keyword frequency?
The number of times a particular keyword appears in a web page
content is called keyword frequency. While the appropriate keyword
frequency can optimize your website, using them excessively can
quickly become a case of keyword stuffing.
25. What is keyword difficulty?
Keyword difficulty gives the measure of how difficult it is to get ranked
for a particular keyword based on its high usage.
26. What is keyword density?
Keyword density is the ratio or percentage of keywords used on a
specific page. Around 3 to 4 percent is considered best practice.
27. What is keyword stuffing?
Keyword stuffing is considered to be a form of the black-hat SEO
method. Increasing the keyword frequency to rank for specific
keywords is generally frowned upon and could get your website
penalized.
28. How many keywords should you use on a page?
It is good to have three primary keywords and some secondary
keywords, but it shouldn’t look unnatural within the content, and the
number of keywords to be used depends on the content length, page
flow, keyword difficulty, etc.
8. 29. What are long-tail keywords?
Keywords can be made into a more specific combination of several
words. These are called long-tail keywords. Long-tail keywords can be
very specific and, hence, can be good for attracting quality traffic from
people who are interested in that specific search query, and they are
more likely to transform this kind of traffic into conversions.
30. Define the bounce rate.
Get ready to face this important SEO interview question. The bounce
rate is the percentage of visitors who exit the website from the landing
page without visiting any other pages or without any activity. It is the
ratio of a single-page session to all sessions on a website.
31. What is PPC?
This is again a common SEO interview question. Pay-per-click (PPC) is an
advertising model in which an advertiser pays the publisher when the
ad is clicked. This helps drive traffic to your website, and you only pay
when users click on your ad.
32. What is CTR?
Click-through rate or CTR is the ratio of users who click on a specific link
to the number of total users who view it on a web page or other
medium.
33.Explain LSI keywords.
LSI (latent semantic indexing) keywords are the keywords that Google
sees as semantically related to the topic. Most SEOs see them as
9. related words and phrases. Despite this, being technically inaccurate,
we will roll with that definition. But then again, John Mueller from
Google is on a totally different page:
34.What are white-hat SEO and black-hat SEO?
Be prepared for this SEO interview question as well. White-hat SEO is a
type of SEO that follows the guidelines of search engines. It doesn’t
involve the manipulation of search engines to rank higher, deploying
questionable methods.
Black-hat SEO violates search engine guidelines and manipulates search
engines to improve the ranking on the search engines. If a website is
found guilty of keyword stuffing, cloaking, link exchange, link farming,
PBN, buying links, link hiding, using doorway or gateway pages, etc.,
then it gets penalized.
35. What is cloaking?
Cloaking is a black-hat SEO technique used to display to users the
content that is not what is presented to search engine crawlers to
manipulate search engine rankings for certain keywords.
36. How can you improve Google rankings?
While E-A-T is a good way to go about it, there are a few other factors
that have been observed to give Google rankings a boost:
• Content quality
• Freshness and accuracy of the content
• Authority of your domain for the topic
• Quality backlinks
10. 37. What are the common SEO mistakes?
• Lacking a unique title and description
• No freshness and quality in content
• Poorly written content
• Using of very broad keywords
• Keyword stuffing
• Low-quality backlinks
38.What is HTTPS?
HTTPS stands for Hypertext Transfer Protocol Secure, and it ensures
secure communication on the World Wide Web. It encrypts the data
between a user and the server.
39. How can we increase the frequency of crawling by search engines?
We can increase the frequency of crawling by updating our pages regularly,
adding fresh content, removing unnecessary pages, getting quality backlinks,
ensuring that the server has no downtime, updating sitemaps, decreasing the
loading time, etc.
40. What is Panda Update?
Google introduced its Panda Update in 2011. It de-ranks or penalizes web pages
lacking useful content or those pages with duplicate content.
41. What is Penguin Update?
Google Penguin Update was introduced in 2012 to identify sites with spammy
backlinks and to detect sites that use every other black-hat linking methods.
11. 42. What is the Hummingbird update?
The Hummingbird update is a Google Search algorithm that was introduced in
2013 to make searches more about context and less about keywords. Google now
better understands the intent of the keywords used than just the keywords.
43. Explain Google Pigeon.
The Google Pigeon update was introduced in 2014 to provide preference to local
search results (location and distance are the key aspects of the search strategy
here).
44.The most important Google Ranking Factors are:
Quality Content
Technical SEO
Quality & Relevant Backlinks
Mobile First
Page Speed
Brand Strength
Domain Strength
User experience
Schema Code
12. Social Signals
Domain Authority
Content-Type
Content Depth
Content Freshness
HTTP
45.What is a primary keyword?
A primary keyword is a keyword that a piece of content is centered around. The primary
keyword is the primary topic of the page. This primary keyword can be used as a
launchpad to find other related keywords to do with a particular topic.
46. What is structured data?
Structured data refers to data sets with strong and consistent organization. Structured data is
managed by structured query language (SQL), by which users can easily search and
manipulate the data.
Other define
Structured data are organized pieces of information in the form of code snippet that helps
search engines better understand what the website content is about. They can also appear as
rich results on the search engine result page (SERP).
What is keyword density?
Keyword density is the percentage of times a keyword or phrase appear on a web page
compared to the total no of the words on the page. In the content of search engine optimization
13. keyword density can be used to determine whether a web page is relevant to a specified
keyword or keyword phrase.
Why schema.org/ schema markup is important.
• It tell search engine about your website
• It improve appearance of your website SERP
e.g.
Pizza recipes
Dr Abdul Qadir khan
Where to use
• Organization
• FAQ
• Bread crumbs
• Recipe
• Article
• Local
• Event
• Person
• Video
• CTR(click through rate)
14. Basic terms in domain system
1. TLD = top level domain
For example
.Com for commercial or basic website
.Net for IT business or computer Business related
.Pk for Pakistan website
.Org for organization or company
2. SLD = short level domain
3. DA = domain authority
4. PA = page authority
Checklist of technical seo
• Sitemap.xml
• Sitemap.html
• Robot.txt files
• page load time
• optimize js & css
• ssl certificate
• canonical tag
• redirection (404,301,302)
15. • w3c validation
• open graph tags
Off-Page SEO check list
➢ search engine submission
➢ free classified submission
➢ image submission
➢ PPT, PDF submission
➢ Social book marking
➢ Form submission
➢ Gussetblogging
➢ Press release submission
➢ Info graphic submission
➢ Question and answer submission
What is EAT?
EAT
Authoriveness
Turstworthiness
Experties
16. EAT
• Aboutus page > address > contact > producer name > license
• Link to high quality sources
• Create powerful backlink
• Keep your content up-to-date
• Article should be factually accurate
• Put your authors credentials
• Put person on schema
• Proper contact date
• Your social media page’s
