Power Editor is a free browser plug-in that allows users to efficiently manage multiple Facebook ad campaigns and ads. It provides targeting options not available in self-serve tools and makes it easy to bulk edit, create, and export ads. Power Editor allows users to target specific partner categories, create custom and lookalike audiences, save audience groups for future use, control ad placement, and optimize bidding.

1. Power Editor
1 – What is Power Editor
2 – Why should we use Power Editor
3 - How to create campaigns & Ads using Power Editor
@alimirza2k

2. 1 – What is Power Editor
Power Editor is a free browser plug-in
Upload and edit Ads in bulk
Efficiently manage multiple campaigns and ads
Targeting options that are not available via self-serve tool
https://www.facebook.com/ads/manage/powereditor/
@alimirza2k

3. 2 – Why Use Power Editor
1) Partner Categories
- Data on users related to purchase history / lifestyle
- Actual buying history and completion of surveys
Examples:
- Dog owner (12,643,500 users)
- Fitness buyers—runners (5,950,600 users)
- Teacher/educator (223,000 users)
- Home office supply purchases (2,638,300 users)
@alimirza2k

4. 2) Custom Audience
- Target existing customers
- Email lists, Phone Numbers, UIDs
- Example: Target existing customers for new product
release
3) Lookalike Audiences
- Audience similar to your existing customer list
- Great if you have
small customer
email list
@alimirza2k

5. 4) Saved Audiences (or Saved Target Groups)
- Save audience groups
- Save a lot of time in the ad-creation process
5) Control Ad Placement
@alimirza2k

6. 6) Bulk Editing (select multiple Ads and change)
7) Create duplicate Ads with one click
@alimirza2k

7. 8) Others
- Domain sponsored stories
Whenever a user shares a link to your website, a story
is created. FB will then turn that share into an ad
- Bulk Import & Export Ads from excel file
- Dark posts (Unpublished posts)
- Optimize Your Ad Bidding
Manually bid your Ad for Click, Reach, Social, Action
@alimirza2k

8. Lets Create a Campaign & Ads
@alimirza2k