3. Among the greatest
Alimentaria is the most important food and drinks trade show in
Spain and one of the top events in the world.
The event’s division into specialised shows, its innovative,
creative and dynamic atmosphere, its professional spirit and its
international focus are the keys to the trade fair’s unprecedented
success.
4. Among the greatest
Alimentaria in figures
Eighteen editions speak to the prestige of the Alimentaria brand.
Its next edition will be held 26-29 March 2012 at Fira de Barcelona, and will establish itself
as the international hub for food and drinks manufacturing, distribution and trade,
restaurants and food service and hotels and catering.
5. Among the greatest
International Alimentaria
The participation of foreign companies in the trade fair continues to climb with each new edition,
in terms of both the number of companies and the occupied exhibition space.
Alimentaria effectively demonstrates its status as an international business centre:
• 30% of the 4,000 exhibitor companies come from 70 different countries
• 36,000 attendees come from outside with the intention of discovering new products,
generating business and completing market transactions
6. Among the greatest
The international vocation of Alimentaria has
been and remains a fundamental factor of the
exhibition growth
1998
4 international offices
6.000 international visitors
2012
27 international offices
36.000 international visitors
7. Among the greatest
In order to attract the attention of international buyers, Alimentaria designed
The International Projects and has been developing a strong commercial and
communication work presenting the event as a key factor in the strategy of
access to European markets
Alimentaria international projects
have had, since the beginning, the
partnership of FIAB and ICEX and
the collaboration of other institutions
2000 Latin America
2002 Eastern Europe
2004 USA and Canada
2006 Asia and Middle East
2008, 2010 and 2012 …
9. One-of-a-kind trade show model
One exhibition in fourtheen shows
Alimentaria is organised as a mega-trade fair which supports specialisation by staging individual
exhibitions. This allows visitors immediate access to the local and the global, from the most
diverse products to major categories.
10. One-of-a-kind trade show model
PABELLÓN INTERNACIONAL, globalising the table
International participants grouped by place of origin
11. One-of-a-kind trade show model
PABELLÓN DE LAS AUTONOMIAS, flavours of Spain
Participants grouped by autonomous region
12. One-of-a-kind trade show model
EXPOBEBIDAS, the most refreshing sector
Water, soft drink, beer, must and cider show
13. One-of-a-kind trade show model
EXPOCONSER, health and pleasure preserved
Preserves and semi-preserves show
14. One-of-a-kind trade show model
INTERCARN, meats, the star of the table
Meat and meat products show
15. One-of-a-kind trade show model
INTERLACT, innovation and tradition in coexistence
Dairy products and derivates show
16. One-of-a-kind trade show model
INTERPESCA, a sea of opportunities
Fish and seafood, aquaculture and farmed fish products show
25. Among the greatest
Exhibiting at Alimenaria
Alimentaria spotlights the current international situation in the sector, making it the ideal
setting for companies seeking to network with new contacts and loyal customers, looking for
international recognition or with a drive to innovate.
26. Among the greatest
Exhibitors feedback
Our words are backed by survey results from the previous edition:
• 86% of exhibitors expressed satisfaction with their participation
• 75% of exhibitors had already taken part in the show, indicating a significant
degree of loyalty
• 84% of exhibitors would recommend Alimentaria to a colleague
• 4 out of every 5 exhibitors were very satisfied with visitor’s professional level
28. Who visits Alimentaria?
Alimentaria has kept the investment in all activities related to internationalization.
The budget for international activities increased 30% between 2008/10
2000 2002 2004 2006 2008 2010
Total visitors 117.524 141.234 144.612 152.344 157.632 140.542
International visitors 18.803 22.514 31.920 32.892 33.418 35.874
Alimentaria Net area (sqm) 80.835 82.571 105.815 109.479 115.074 94.622
Despite the impact of the economic
crisis (negative ratios in the main
indicators exhibition) international
participation in Alimentaria maintains
its increasing rate.
7% increase in the number of
international visitors in the period
2008/10
29. Who visits Alimentaria?
Visitor feedback
Visitors to Alimentaria hold high positions within their respective companies. The majority of
visitors have attended previous editions of the trade fair and state that they plan on returning
to the event in the future.
30. Who visits Alimentaria?
The great international business centre
Alimentaria provides and excellent setting for bilateral cooperation, distribution and innovation
conferences among international exhibitors and buyers. The international projects host more
than 8,000 business meetings, promoting international expansion and transnational business
cooperation.
Alimentaria will continue its commitment to investing in promotion to buyers, with the aim of
attracting the sector’s leading international operators to the show: the Hosted Buyers
Programme, Club Alimentaria, Business Conferences and Missions to markets with significant
potential.
Latin America, Russia, the Middle East, the U.S.A., India, China, Thailand and Japan are some
of the most noteworthy examples of these.
32. Alimentaria Values
Innovation and trends
Not only is Alimentaria a huge international market, but it is also a venue for dialogue, exchange,
information and knowledge, as well as a place to spot trends. Top experts, the most authoritative
voices, acknowledged experience and proven reliability are the common features of the broad
spectrum of activities, forums, conferences and workshops scheduled during the show.
Alimentaria also offers your company the opportunity to take part in all of these to achieve
maximum visibility and recognition.
33. Alimentaria Values
The Alimentaria Hub will be the core link to knowledge, innovation and trends, a key initiative
that will join long-standing Alimentaria activities already sharing values such as R&D, business
development, sustainability, nutrition...
This new macro area will promote, drive and develop initiatives geared towards improving the
food industry and distribution, and, as a result, society as a whole. The project, essentially
oriented towards food and drink companies as well as distributors and operators in the food
value chain, looks to better competitiveness and the corporate responses to the new challenges
brought about by the consumer and society as a whole.
34. Alimentaria Values
BCNVanguardia – International Gastronomy Conference
BCN Vanguardia will reach its fifth edition with a well-established presence on the international
scene. As part of Alimentaria's Restaurama show, BCNVanguardia is able to gather together
some forty Michelin stars in the most cutting-edge aspects of today's cuisine. Based on
interactivity and interaction with attendees, BCNVanguardia will offer more surprises at
Alimentaria 2012.
The key players in the culinary world are the mainstays of this conference.
35. Alimentaria Values
Taste & Flavours
Taste & Flavours presents the best international cuisine in a single space which groups
together such well-known Alimentaria activities as Vinorum; Spain, Land of Iberian Cured
Meats; and Spain, Land of Oils.
In this area, apart from other worldwide products, participants can sample tapas made with
Iberian pork and paired with oils, which are in turn combined with a dozen different wines and
cavas.
The wine and oil tasting bars and seminar and workshop area are the main attractions of this
part of the show.
37. Alimentaria in the media
Communicating with the world
Alimentaria is an event of great interest to the news media. For this reason, close to 2,000
accredited international journalists, hundreds of foreign correspondents and more than 1,500
impressions in the print media and on radio and television cover the event.