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Alimentaria 2012 Among the greatest
Among the greatest
Among the greatest




Alimentaria is the most important food and drinks trade show in
Spain and one of the top events in the world.

The event’s division into specialised shows, its innovative,
creative and dynamic atmosphere, its professional spirit and its
international focus are the keys to the trade fair’s unprecedented
success.
Among the greatest




Alimentaria in figures

Eighteen editions speak to the prestige of the Alimentaria brand.

Its next edition will be held 26-29 March 2012 at Fira de Barcelona, and will establish itself
as the international hub for food and drinks manufacturing, distribution and trade,
restaurants and food service and hotels and catering.
Among the greatest


International Alimentaria

The participation of foreign companies in the trade fair continues to climb with each new edition,
in terms of both the number of companies and the occupied exhibition space.

Alimentaria effectively demonstrates its status as an international business centre:

     • 30% of the 4,000 exhibitor companies come from 70 different countries

     • 36,000 attendees come from outside with the intention of discovering new products,
     generating business and completing market transactions
Among the greatest




The international vocation of Alimentaria has
been and remains a fundamental factor of the
exhibition growth




1998
4 international offices
6.000 international visitors



2012
27 international offices
36.000 international visitors
Among the greatest


In order to attract the attention of international buyers, Alimentaria designed
The International Projects and has been developing a strong commercial and
communication work presenting the event as a key factor in the strategy of
access to European markets




                                    Alimentaria international projects
                                    have had, since the beginning, the
                                    partnership of FIAB and ICEX and
                                    the collaboration of other institutions


                                    2000 Latin America
                                    2002 Eastern Europe
                                    2004 USA and Canada
                                    2006 Asia and Middle East
                                    2008, 2010 and 2012 …
One-of-a-kind trade show model
One-of-a-kind trade show model


One exhibition in fourtheen shows

Alimentaria is organised as a mega-trade fair which supports specialisation by staging individual
exhibitions. This allows visitors immediate access to the local and the global, from the most
diverse products to major categories.
One-of-a-kind trade show model


PABELLÓN INTERNACIONAL, globalising the table
International participants grouped by place of origin
One-of-a-kind trade show model



PABELLÓN DE LAS AUTONOMIAS, flavours of Spain
Participants grouped by autonomous region
One-of-a-kind trade show model



EXPOBEBIDAS, the most refreshing sector
Water, soft drink, beer, must and cider show
One-of-a-kind trade show model




EXPOCONSER, health and pleasure preserved
Preserves and semi-preserves show
One-of-a-kind trade show model




INTERCARN, meats, the star of the table
Meat and meat products show
One-of-a-kind trade show model


INTERLACT, innovation and tradition in coexistence
Dairy products and derivates show
One-of-a-kind trade show model




INTERPESCA, a sea of opportunities
Fish and seafood, aquaculture and farmed fish products show
One-of-a-kind trade show model



INTERVIN, alimentaria’s great wine cellar
Wine and spirits show
One-of-a-kind trade show model



MULTIPRODUCTO, the empire of brands
Varied food products show
One-of-a-kind trade show model



CONGELEXPO, the frozen foods sector diversifies its product range
Frozen foods show
One-of-a-kind trade show model




MUNDIDULCE, sweet business for impulse buying
Sweets, biscuits and confectionery show
One-of-a-kind trade show model


OLIVARIA, pure mediterranean essence
Olive oil and vegetable oil show
One-of-a-kind trade show model



RESTAURAMA, innovation à la carte
International Food Service and hospitality show
One-of-a-kind trade show model


ALIMENTACIÓN ECOLÓGICA, the impetus of healthy alternatives
Organic food show
Exhibiting at Alimentaria?
Among the greatest



Exhibiting at Alimenaria

Alimentaria spotlights the current international situation in the sector, making it the ideal
setting for companies seeking to network with new contacts and loyal customers, looking for
international recognition or with a drive to innovate.
Among the greatest



Exhibitors feedback

Our words are backed by survey results from the previous edition:

• 86% of exhibitors expressed satisfaction with their participation
• 75% of exhibitors had already taken part in the show, indicating a significant
 degree of loyalty
• 84% of exhibitors would recommend Alimentaria to a colleague
• 4 out of every 5 exhibitors were very satisfied with visitor’s professional level
Who visit Alimentaria?
Who visits Alimentaria?




         Alimentaria has kept the investment in all activities related to internationalization.
         The budget for international activities increased 30% between 2008/10




                                 2000         2002            2004             2006               2008              2010
              Total visitors   117.524     141.234          144.612         152.344           157.632            140.542
      International visitors    18.803      22.514           31.920          32.892            33.418             35.874
Alimentaria Net area (sqm)      80.835      82.571          105.815         109.479           115.074             94.622



                                                                                         Despite the impact of the economic
                                                                                         crisis (negative ratios in the main
                                                                                         indicators exhibition) international
                                                                                         participation in Alimentaria maintains
                                                                                         its increasing rate.

                                                                                         7% increase in the number of
                                                                                         international visitors in the period
                                                                                         2008/10
Who visits Alimentaria?




Visitor feedback

Visitors to Alimentaria hold high positions within their respective companies. The majority of
visitors have attended previous editions of the trade fair and state that they plan on returning
to the event in the future.
Who visits Alimentaria?


The great international business centre

Alimentaria provides and excellent setting for bilateral cooperation, distribution and innovation
conferences among international exhibitors and buyers. The international projects host more
than 8,000 business meetings, promoting international expansion and transnational business
cooperation.

Alimentaria will continue its commitment to investing in promotion to buyers, with the aim of
attracting the sector’s leading international operators to the show: the Hosted Buyers
Programme, Club Alimentaria, Business Conferences and Missions to markets with significant
potential.

Latin America, Russia, the Middle East, the U.S.A., India, China, Thailand and Japan are some
of the most noteworthy examples of these.
Alimentaria values
Alimentaria Values


Innovation and trends

Not only is Alimentaria a huge international market, but it is also a venue for dialogue, exchange,
information and knowledge, as well as a place to spot trends. Top experts, the most authoritative
voices, acknowledged experience and proven reliability are the common features of the broad
spectrum of activities, forums, conferences and workshops scheduled during the show.
Alimentaria also offers your company the opportunity to take part in all of these to achieve
maximum visibility and recognition.
Alimentaria Values




The Alimentaria Hub will be the core link to knowledge, innovation and trends, a key initiative
that will join long-standing Alimentaria activities already sharing values such as R&D, business
development, sustainability, nutrition...

This new macro area will promote, drive and develop initiatives geared towards improving the
food industry and distribution, and, as a result, society as a whole. The project, essentially
oriented towards food and drink companies as well as distributors and operators in the food
value chain, looks to better competitiveness and the corporate responses to the new challenges
brought about by the consumer and society as a whole.
Alimentaria Values



BCNVanguardia – International Gastronomy Conference

BCN Vanguardia will reach its fifth edition with a well-established presence on the international
scene. As part of Alimentaria's Restaurama show, BCNVanguardia is able to gather together
some forty Michelin stars in the most cutting-edge aspects of today's cuisine. Based on
interactivity and interaction with attendees, BCNVanguardia will offer more surprises at
Alimentaria 2012.

The key players in the culinary world are the mainstays of this conference.
Alimentaria Values


Taste & Flavours

Taste & Flavours presents the best international cuisine in a single space which groups
together such well-known Alimentaria activities as Vinorum; Spain, Land of Iberian Cured
Meats; and Spain, Land of Oils.

In this area, apart from other worldwide products, participants can sample tapas made with
Iberian pork and paired with oils, which are in turn combined with a dozen different wines and
cavas.

The wine and oil tasting bars and seminar and workshop area are the main attractions of this
part of the show.
Alimentaria in the media
Alimentaria in the media


Communicating with the world

Alimentaria is an event of great interest to the news media. For this reason, close to 2,000
accredited international journalists, hundreds of foreign correspondents and more than 1,500
impressions in the print media and on radio and television cover the event.
Alimentaria 2012 Among the greatest
Alimentaria 2012 Among the greatest
Alimentaria 2012 Among the greatest

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Alimentaria 2012 Among the greatest

  • 3. Among the greatest Alimentaria is the most important food and drinks trade show in Spain and one of the top events in the world. The event’s division into specialised shows, its innovative, creative and dynamic atmosphere, its professional spirit and its international focus are the keys to the trade fair’s unprecedented success.
  • 4. Among the greatest Alimentaria in figures Eighteen editions speak to the prestige of the Alimentaria brand. Its next edition will be held 26-29 March 2012 at Fira de Barcelona, and will establish itself as the international hub for food and drinks manufacturing, distribution and trade, restaurants and food service and hotels and catering.
  • 5. Among the greatest International Alimentaria The participation of foreign companies in the trade fair continues to climb with each new edition, in terms of both the number of companies and the occupied exhibition space. Alimentaria effectively demonstrates its status as an international business centre: • 30% of the 4,000 exhibitor companies come from 70 different countries • 36,000 attendees come from outside with the intention of discovering new products, generating business and completing market transactions
  • 6. Among the greatest The international vocation of Alimentaria has been and remains a fundamental factor of the exhibition growth 1998 4 international offices 6.000 international visitors 2012 27 international offices 36.000 international visitors
  • 7. Among the greatest In order to attract the attention of international buyers, Alimentaria designed The International Projects and has been developing a strong commercial and communication work presenting the event as a key factor in the strategy of access to European markets Alimentaria international projects have had, since the beginning, the partnership of FIAB and ICEX and the collaboration of other institutions 2000 Latin America 2002 Eastern Europe 2004 USA and Canada 2006 Asia and Middle East 2008, 2010 and 2012 …
  • 9. One-of-a-kind trade show model One exhibition in fourtheen shows Alimentaria is organised as a mega-trade fair which supports specialisation by staging individual exhibitions. This allows visitors immediate access to the local and the global, from the most diverse products to major categories.
  • 10. One-of-a-kind trade show model PABELLÓN INTERNACIONAL, globalising the table International participants grouped by place of origin
  • 11. One-of-a-kind trade show model PABELLÓN DE LAS AUTONOMIAS, flavours of Spain Participants grouped by autonomous region
  • 12. One-of-a-kind trade show model EXPOBEBIDAS, the most refreshing sector Water, soft drink, beer, must and cider show
  • 13. One-of-a-kind trade show model EXPOCONSER, health and pleasure preserved Preserves and semi-preserves show
  • 14. One-of-a-kind trade show model INTERCARN, meats, the star of the table Meat and meat products show
  • 15. One-of-a-kind trade show model INTERLACT, innovation and tradition in coexistence Dairy products and derivates show
  • 16. One-of-a-kind trade show model INTERPESCA, a sea of opportunities Fish and seafood, aquaculture and farmed fish products show
  • 17. One-of-a-kind trade show model INTERVIN, alimentaria’s great wine cellar Wine and spirits show
  • 18. One-of-a-kind trade show model MULTIPRODUCTO, the empire of brands Varied food products show
  • 19. One-of-a-kind trade show model CONGELEXPO, the frozen foods sector diversifies its product range Frozen foods show
  • 20. One-of-a-kind trade show model MUNDIDULCE, sweet business for impulse buying Sweets, biscuits and confectionery show
  • 21. One-of-a-kind trade show model OLIVARIA, pure mediterranean essence Olive oil and vegetable oil show
  • 22. One-of-a-kind trade show model RESTAURAMA, innovation à la carte International Food Service and hospitality show
  • 23. One-of-a-kind trade show model ALIMENTACIÓN ECOLÓGICA, the impetus of healthy alternatives Organic food show
  • 25. Among the greatest Exhibiting at Alimenaria Alimentaria spotlights the current international situation in the sector, making it the ideal setting for companies seeking to network with new contacts and loyal customers, looking for international recognition or with a drive to innovate.
  • 26. Among the greatest Exhibitors feedback Our words are backed by survey results from the previous edition: • 86% of exhibitors expressed satisfaction with their participation • 75% of exhibitors had already taken part in the show, indicating a significant degree of loyalty • 84% of exhibitors would recommend Alimentaria to a colleague • 4 out of every 5 exhibitors were very satisfied with visitor’s professional level
  • 28. Who visits Alimentaria? Alimentaria has kept the investment in all activities related to internationalization. The budget for international activities increased 30% between 2008/10 2000 2002 2004 2006 2008 2010 Total visitors 117.524 141.234 144.612 152.344 157.632 140.542 International visitors 18.803 22.514 31.920 32.892 33.418 35.874 Alimentaria Net area (sqm) 80.835 82.571 105.815 109.479 115.074 94.622 Despite the impact of the economic crisis (negative ratios in the main indicators exhibition) international participation in Alimentaria maintains its increasing rate. 7% increase in the number of international visitors in the period 2008/10
  • 29. Who visits Alimentaria? Visitor feedback Visitors to Alimentaria hold high positions within their respective companies. The majority of visitors have attended previous editions of the trade fair and state that they plan on returning to the event in the future.
  • 30. Who visits Alimentaria? The great international business centre Alimentaria provides and excellent setting for bilateral cooperation, distribution and innovation conferences among international exhibitors and buyers. The international projects host more than 8,000 business meetings, promoting international expansion and transnational business cooperation. Alimentaria will continue its commitment to investing in promotion to buyers, with the aim of attracting the sector’s leading international operators to the show: the Hosted Buyers Programme, Club Alimentaria, Business Conferences and Missions to markets with significant potential. Latin America, Russia, the Middle East, the U.S.A., India, China, Thailand and Japan are some of the most noteworthy examples of these.
  • 32. Alimentaria Values Innovation and trends Not only is Alimentaria a huge international market, but it is also a venue for dialogue, exchange, information and knowledge, as well as a place to spot trends. Top experts, the most authoritative voices, acknowledged experience and proven reliability are the common features of the broad spectrum of activities, forums, conferences and workshops scheduled during the show. Alimentaria also offers your company the opportunity to take part in all of these to achieve maximum visibility and recognition.
  • 33. Alimentaria Values The Alimentaria Hub will be the core link to knowledge, innovation and trends, a key initiative that will join long-standing Alimentaria activities already sharing values such as R&D, business development, sustainability, nutrition... This new macro area will promote, drive and develop initiatives geared towards improving the food industry and distribution, and, as a result, society as a whole. The project, essentially oriented towards food and drink companies as well as distributors and operators in the food value chain, looks to better competitiveness and the corporate responses to the new challenges brought about by the consumer and society as a whole.
  • 34. Alimentaria Values BCNVanguardia – International Gastronomy Conference BCN Vanguardia will reach its fifth edition with a well-established presence on the international scene. As part of Alimentaria's Restaurama show, BCNVanguardia is able to gather together some forty Michelin stars in the most cutting-edge aspects of today's cuisine. Based on interactivity and interaction with attendees, BCNVanguardia will offer more surprises at Alimentaria 2012. The key players in the culinary world are the mainstays of this conference.
  • 35. Alimentaria Values Taste & Flavours Taste & Flavours presents the best international cuisine in a single space which groups together such well-known Alimentaria activities as Vinorum; Spain, Land of Iberian Cured Meats; and Spain, Land of Oils. In this area, apart from other worldwide products, participants can sample tapas made with Iberian pork and paired with oils, which are in turn combined with a dozen different wines and cavas. The wine and oil tasting bars and seminar and workshop area are the main attractions of this part of the show.
  • 37. Alimentaria in the media Communicating with the world Alimentaria is an event of great interest to the news media. For this reason, close to 2,000 accredited international journalists, hundreds of foreign correspondents and more than 1,500 impressions in the print media and on radio and television cover the event.