What is Zuberance?

1. Energizing Brand AdvocatesZuberance IntroductionAlicia Molnar, Regional Sales Director, East January5th, 2011

3. Brand Advocates and How They Impact Your Business

4. The Zuberance Solution

5. Identification

6. Mobilization

7. Tracking

8. Case Studies and ROI

10. Engageandmobilizetheir Advocates

12. Brand Advocates

13. Why Brand Advocates? Highly-satisfied customers and others who pro-actively recommend brands or products without being paid to do so Advocates are 5x more valuable than loyal customers Advocates have an emotionalconnectionto the brand Advocates want to express themselves Advocates want to connect with others Advocates want to help Value to your Business Sources: Harvard Business Review, Satmetrix, Bain & Company, Comscore, Yahoo!

14. Advocates have Massive Reach Social Media Amplifies Brand Advocates =60M Trusted WOMImpressions X 4 # Posts Per Advocate Per Year = 15M # Impressions X150 # People Reached Per “Post” 100,000 Energized Advocates Sources: Forrester, Comscore Note: Estimated # of Trusted WOM Impressions over 12-month period

15. Advocates are Most Trusted Source 90% Consumers Trust Advocates; 33% Trust Online Ads

16. Advocacy happens across all platforms Over 85%f happens offline

17. Benefits of Energizing Advocates

18. Zuberance

19. Our Approach The Zuberance Advocate Platform is a hosted Word of Mouth marketing solution and fully integrated brand advocacy system  Identify Advocate Responses Advocate Actions Paid Media  Mobilize Ratings & Reviews Stories & Testimonials Offers Answers  Track Clicks, Conversions Impressions Review & comment moderation Z Score, NPS® Advocate Profile Data

20. Identify Brand Advocates… “Ultimate Question” Recommend Badges Brand Advocates

21. Mobilize Brand Advocates… Advocate Stories Advocate Ratings & Reviews Advocate Answers Advocate Offers

23. Leads

24. Sales

26. Case Studies

27. Case Study: Chili’s

28. Case Study: Club One

29. Case Study: Norton

30. Zuberance is a end-to-end solution What end-to-end really means… Advocate Strategy Development Use of Zuberance Social Marketing Technology Platform On Demand, Advocate Analytics Dashboard Creative services Weekly planning meetings 24x7 technical support …why it matters Know your Advocates by name & email Enable positive WOM in the marketplace Drive sales and revenue via Advocates

31. 3rd Party Publishing Work Flow 1. Advocate clicks on banner 2. Advocate rates & reviews Chili’s… 3. Advocate clicks on integrated social publishing tools 4. Zuberance automatically brings Advocate to Yelp page 5. Advocate’s review published on Yelp

32. Contact Information Alicia Molnar, Sales Director, East 908-334-7918 Alicia.molnar@zuberance.comwww.zuberance.com