1. Introduction to Personal Branding and Social Media

2. How do you make people feel?

3. “ People will forget what you said. People will forget what you did, but people will never forget how you made them feel. ~Maya Angelou Something to think about

5. This is a product

6. This is a logo

7. This is a brand Photo Credit: ant.sillydog.org/blog/pic/cult_of_mac_400x503.jpg Photo Credit: farm2.static.flickr.com/1093/653566351_2ce5d0. A brand is a promise of value

10. People we recognize by first name alone? The soda we drink The car we drive The computer we use We choose, use and engage with brands every day

11. Visible representations of brands are everywhere

14. The idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I’ve never been particularly good at numbers but I think I’ve done a reasonable job with feelings. And, I’m convinced it is feelings and feelings alone that account for the success of the Virgin brand in all of it myriad forms.” Richard Branson Branson on Branding

16. YOU have a brand

18. “ The good news, and it is largely good news, is that everyone has a chance to stand out. Everyone has a chance to learn, improve and build up their skills. Everyone has a chance to be a brand worthy of remark. “ ~Tom Peters Tom Peters on Personal Brands

19. Why you need a Personal Brand? HERE

20. We all are Free Agents in this new economy

22. Company Brand Personal Brand Brand Attribute(s) Brand Promise Brand Identity Change Fast, accurate, search results Charismatic, Great Orator Locate things Personal and Company brands have similar elements

24. Value Identification starts with introspection What are your goals? What do you value? What do you like to do? What are your personal drivers? What are you known for knowing? What do others value in you? What are you most proud of? What do you do that adds remarkable, measurable, distinguishable value?

25. And includes listening to how others experience you How do others experience you? What do people compliment you on? What about you makes people stop, watch and say WOW? Photo Credit: farm2.static.flickr.com/1213/1389750548_4c24c...

26. And identifying who needs what you sell Photo Credit: www.andreasbard.com/goals2007.jpg What is important to your target audience? What keeps them up at night? How can do you deliver a unique solution to them?

27. Driven Easy Going Persistent Self Starter Energetic Punctual Trustworthy Likeable Diligent Detail Oriented Results Driven Organized Creative Hilarious Facilitator Prolific Adaptable Adaptable Helpful Strategic Thoughtful Motivated Continuous Learner Quick Study Innovative Dynamic Reliable Organized Efficient Methodical Consistent Choose ones that are authentic for you and relevant to your goals and audience Genuine What are your brand attributes?

29. Value Communications starts with a plan Choose communication vehicles to reach your target audience AND play to your strengths Use your brand attributes to develop key messages that communicate your unique value proposition Develop a timeline to implement that supports constancy in your communications Photo Credit: www.fuzzone.com/blog/wp-content/uploads/2009/... Bio & Resume Social Media Public Speaking Volunteer Articles Networking Brand Communications Wheel

30. Consistently walking your talk is key to Value Delivery Design processes and implement habits that align with your brand attributes Use your brand promise as a decision making tool for your work, time-management, marketing, etc. Get regular feedback to document your value delivery Photo Credit: MarzanaMax - Flickr Social Media

31. Use the three brand principles to tie it all together Photo Credit: MarzanaMax - Flickr Social Media Take the time to bring clarity in what sets you apart Consistently deliver predictable value Be constantly visible to your target audience

36. You ARE being “Googled” so why not manage Brand “You”? People are searching for YOU! Of course, you know

37. So you need to be found online has replaced this This

38. Word of Mouth is the largest influence on purchase decision Word of Mouth Is now powered by Social Media

40. Social Networking Tools

42. Social Networking

43. 200 Million Users and Growing

44. Small Business Page Example

47. Social Networking

51. Social Networking

55. Social Media Tools

56. Putting the Social in Media Radio Broadcast TV Newspapers

57. Create content to tell a story Written Articles, E-books, Blogs, Slideshare Audio Podcast, Teleclass Visual Picture sharing, Slideshare Video Youtube, Webinar, V-cast Live Presentations, Workshops

58. Then share it

60. Five ways to use Social Media to find a job or client Social Media Listen to relevant industry conversations Tools: Google Alerts, Twitter Research prospective employers and prospects Tools: Linkedin, Twitter Network with friends and colleagues Tools: Facebook, Twitter, Linkedin Find people in your field Tools: Twitter, Linkedin Share your expertise Tools: YouTube, Flickr, Slideshare, etc. Photo credit: www.attcnetwork.org/images/mainphoto_find.jpg