1. In what ways does your media
product use develop or challenge
forms and conventions of real
media products?

2. Music Video
When creating our media products we took a lot of influence from the substantial amount of
research we carried out into the indie genre and bands which feature within this. We
analysed their products and established a range of codes and convections which they all used
to fit in with the genre specifics. Using these codes and conventions we planned and created
accordingly for each of out products included in the promotional package. As we stuck quite
strongly to our planning and initial ideas on the completion of our products we expect the
codes and conventions used within our work in some cases reflect those featured in real
media products.
http://www.youtube.com/watch?v=FJs69CU-9yU
Overall our video follows many of the conventions which appeared from the music videos from
the indie genre this specifically includes the locations we chose to film and feature
throughout. In our planning we referred to our research and found areas around York that
would be suitable for us to film but also relate to the genre conventions.

3. Locations
When researching we found that Bombay Bicycle Club’s videos feature a large range of
location shots. In our video we have also carried this convention through including a variety
of shots in different locations.
In their video Shuffle the band use a range of
The Band use shots of streets in a city area capturing fast paced shots simply of the locations they
the reality of everyday life within them and not appear to be in this includes housing estates
adapting it for their own purpose. These naturalistic which could to the audience add a sense of
shots are something we used in our video capturing personality. This is something we used taking a
our own shots which reveal similar day to day life. location shot which matches the narrative

4. In Bombay Bicycle Club’s video Always like This they incorporate shots
of more vacant areas rather than focusing solely on built up we used
this and filmed our character walking through an unoccupied wood
areas this links to the narrative of the main character as it represents
the vacancy of thoughts in the characters head as goes on his journey

5. Performance Element
Our video does not include any live performances or cutaway shots of the band performing
separately from the video we have included a performance element as part of the narrative and
each character as a member of the band. This element challenges the conventions of many real
music videos which commonly include separate performance and narrative like that featured in
Bombay Bicycle Club’s video Shuffle.
http://www.youtube.com/watch?v=oDuif301F-8&feature=relmfu
However the indie genre music videos we researched had a range of different styles including
wholly performance or narrative therefore we decided to add combine the two
In the Bands videos they commonly Our video doesn't use this convention
perform as a group in a staged instead we decided to put a twist on this
performance always using their and have each busker (band member)
instruments. performing separately in a naturalistic style
staged performance to coincide with the
narrative.

6. In the video Shuffle the band
feature both staged performances
throughout the ain of the video
however some shots are of the
bands live performances at a gig.
This is a convention which we
challenged , by not using any
naturalistic performing shots.

8. Narrative structure
Many of Bombay Bicycle Clubs Videos don't follow a particular narrative in favour for more
realistic ‘home video’ shots featuring the band performing or on a journey. This is something
we wanted to interpret in our own way and because of this use a band member as the main
character and showed his personal journey which is concluded by the forming of the band
and him finding his place. This narrative structure both challenges and plays up to the
structure of narrative in indie genre videos as it follows the band member on a journey like
that featured in their video Shuffle but uses a narrative to portray this journey.
Their video
Shuffle features
the bands literal
personal journey
form what could
be their tour.
Our video challenges this
as we have created a
narrative for the band to
be included in

9. Costumes
The image of the band one of the most important factors
i relation to the genre. In our video we were re creating
the band Bombay Bicycle Club through our own
characters. In order to relate to the audience they have to
fit the image of an indie band they way they dress is a key
factor.
The costumes worn are all casual vintage style clothes all
of which use de-saturated naturalistic colours these fit in
with the clothes worn by the band and are likely to reflect
the fashion sense specific demographic that the video is
aimed at none of them challenge genre conventions but
simply follow them to create the correct image for the
band.

10. Digipak
When creating our Digipak we
followed a lot of the
conventions included in the
album covers which we had
analysed as part of our
research. In order to create a
final product which looked
professional whilst also
appealing to the specific
audience we had researched.

11. Photography
When we researched the album covers
for Bombay Bicycle Club we found that Although Bombay bicycle
the majority of their album covers club use hand drawn
used hand drawn artwork as a artwork they usually use
preference to photographs our use of one iconic piece of
photographs therefore challenges this imagery creating and
convention. However some of the overall simplistic cover.
other covers we researched within the
indie genre including Mumford and
Sons Included photograph of the band
in relation to the video.
We decided to create a sense of
intertextuality with the rest of our
products (whilst also following some
conventions) and use photographs as The photograph
part of the digipak design. We used an depicts upon many
iconic shot for the front cover this genre features in
close up heavily draws upon indie relation to mise en
genre conventions such as the style of scene such as
shoe and the warm tint we applied to costume and
the photo in post production. location

12. Font
We used two different fonts
for our digipak both of which
were san serif style fonts.
The name of the band
‘Bombay Bicycle Club’ was
set in a box style logo which
appeared on two of the
Band’s previous album
covers. We followed this
convention as it is easily
relatable for the audience
who will be able to identify
it. We used Photoshop to
replicate the logo, using our
own colours to fit in with out
photographs and the colour
scheme of the text. The font used for the song list was a san serif font to keep
the appearance of the back cover as minimalistic and simple
as possible as this is a reoccurring convention we found
from our research.

13. Colour scheme
The colour scheme of our digipak
draws heavily on conventions of
the indie genre as we have used a
lot of brows and de-saturated
colours to give a vintage feel to it.
We have also played around with
the saturation of the photographs
to create the desired effect which Changing the saturation of the photographs
fits in with the warm vintage gives a warm look to it like that used in the
colours. To further develop this bands previous album artwork
convention we have used
textured paper on two areas of
the digipak which would
otherwise be white. The colour
and appearance reinforces the
vintage theme as it looks worn
fitting in with the rest of the
media text.
Although some on the bands
previous album work use block colours for
the background which influences the
overall colour scheme we have developed
this convention by using a textured paper
effect .

14. Promotional Print Advert
The overall composition of our magazine
advert has been influenced by those
of the indie genre and therefore uses
conventions similar to those.
We found that the name of the band is
usually positioned at the very top of
the page in the largest font usually
followed by the single/ album name
of which the band are promoting as
these are the two most significant
pieces of information.
Beneath there is commonly extra
information about the album
however some Bombay Bicycle Club
posters are very minimalistic and do
not feature this text.
Many of the adverts feature a
photograph of the band further down
the page this is a convention we have
used.

15. Photography
From out research we have found the
majority of posters from the indie genre
feature a photograph of the band
themselves posing together in an iconic
setting creating a sense of unity between Changing the saturation
the band members. We used this crates a warm vintage effect
convention by taking a photograph of the
band together with their instruments, this
convention allows the audience to
instantly identify the band but it also to re Including a
-introduces them to fans. photograph of
Using Photoshop we changed the saturation the whole
of the photograph to create a more band
vintage look therefore fitting in with the reinforces the
genre. sense of unity
between them