1. QUESTIONNAIRE
RESULTS
ALICE SOPHIE TURRELL

2. INTRODUCTION
I made this questionnaire in order to find out from my target
audience what they would like to see in the magazine, and to
find out what their lifestyles are like so that the magazine can
be made to suit them. This is important as from the results I
can see who the main audience will be and what ideas are
most popular, meaning I can make the magazine how the
target audience want it meaning it will be more popular.
I used a variation of methods to collect my results including
random sampling, target groups and I posted my
questionnaire online. I used a variety of methods so that I
could get a wider range of results making them more reliable.

3. AUDIENCE PROFILING
The results from my questionnaire show that the target audience for my
magazine is aged 16 – 20 and is slightly more female than male. The
majority of my target audience are students and/or have a part time job.
This tells me that they may have more of a disposable income and will
be able to buy the magazine. The majority of my audience come from
Harlow, but they also come from other places in the UK and Thailand.
This shows that the magazine would be popular around Harlow and
more nationally as well. The main hobbies from my target audience are
sport and video games, which indicates what are the best adverts to put
in the magazine.
Age
Gender
4%
4%
0%
7% 18%
3% Under 16
16 - 20
21 -25
26 - 30 48% Male
31 - 35 52% Female
36 - 40
Over 40
64%

4. AUDIENCE PROFILING
CONTINUED
Employment Status
Place of Residence
3%
4% 4% Harlow
4%
10% Bishops Stortford
4%
Epping
Student
7% Hoddeston
Part Time
26% Waltham Abbey
Full Time 4%
61% 3% 52% Nazing
Unemployed 0%
Cheshunt
0% 7%
Cardiff
11% Bangkok
Hobbies
Portsmouth
9
8
7
6
5
4
3
2
1
0

5. PERSONAL PREFERENCES
From my questionnaire I can see what artists, features and colours would be most popular in my
magazine. The most popular artists in the genre are Green Day and Nirvana. This shows that
features with these artists or similar artists would be most popular and what the target audience
want. The most popular free gift idea is free tickets, this indicates that if I include free concert
ticket offers in the magazine the chances of it being bought would increase. I can also see from
my results that the most popular colour scheme is Red Black and this tells me that this
colour scheme is most visually appealing to the target audience. From the results I can see that
the most popular features that the target audience want to see in a magazine are A Day In The Life
Of and Best of 2013 and if these are included then the people will want to buy the magazine. The
most popular magazine cover is the Classic Rock one. The reasons for this are the artist on the
cover and the colour scheme. This tells me that that a simple, and less cluttered front cover will be
most popular with the target audience and also having just one artist on the cover is preferred.
Favourite Artists in this Genre What Free Gifts Would you like
12
to Recieve With the Magazine?
10
18
8 16
14
6 12
10
4 8
6
4
2 2
0
0

6. PERSONAL PREFERENCES
CONTINUED
What Colour Scheme do you
What do you Usually like
Prefer?
Reading about in a Music
Magazine
Red
10
Black
Blue Grey Grey 8
6
Black 22%
4
33%
2
Red Black 0
White
45%
What Magazine Cover do you Why Do you Prefer this
Prefer? Magazine Cover?
14
12
Rock
Sound 10
15% 8
Classic Rock 6
44% 4
Kerrang!
41% 2
0
Colour Features Logo Artist(s) Free Font Image
Scheme on Cover Stuff/Win

7. MEDIA PURCHASING HABITS
From these results I can see how much my target audience spends a month on magazines, how
many and how much they would spend on a new music magazine. This helps to give me an idea
on how much to sell my magazine for and how often. Most people only buy one magazine a
month and spend less than £2.50 a month. This indicates that my magazine should also be
released monthly, however the results showing how often the magazine should be released say
that the target audience want the magazine released weekly. The most popular magazines are
Kerrang! And Rolling Stone, this tells me that if my magazine is similar to these in terms of
artists and features, then it will be popular with the target audience. In general, the target
audience buys their magazine from supermarkets. This shows that my magazine needs to be
widely available in popular supermarkets and retailers that sell magazines.
How Mant Magazines do you buy How Much do you Spend on
a Month Magazines a Month
14
12
10 17% Less Than £2.50
4%
8 38% £2.50 - £4.00
6 8% £.4.50 - £6.00
4 £6.50 - £8.00
Over £8
2 33%
0
One Two Three Four Five Six Over Six None

8. MEDIA PURCHASING HABITS
CONTINUED
What Magazines of a Similar
Genre do you buy? Where do you buy your
12 Magazines?
10
14
8 12
6 10
8
4 6
4
2 2
0 0
How Often do you think the How Much Would you pay for a
Magazine showld be Released? new Music Magazine?
Over £3.50
£3.50 11%
0%
Monthly £3.00
19% £1.50
11%
37%
Weekly
46%
Fortnightly £2.50
35% 19%
£2.00
22%

9. CONCLUSION
From my results I have decided that my magazine will be targeted
towards 16 – 20 year olds, and at both females and males. Due to them
mainly being students and the amount they think the magazine should
be released, I am going to price it at £2.50 and release it fortnightly. In
terms of colour scheme, I am going to go with red black and white as it
is most popular, therefore meaning it will be more popular. For the front
cover I think I am going to keep it tidy and just have one artist on the
cover instead of a whole band or a few different artists, and probably
chose the A Day In The Life Of feature to go with the artist as the main
coverline as this also turned out to be the most popular feature. The
artist will be similar to Green Day or Nirvana, as they are the favourite
bands. With the adverts in the magazine, they will most probably be
sport or video game related due to those seeming to be most of the
target audience’s hobbies. As I am making the first magazine, I will
probably include free CD and/or a chance to win tickets to a festival as
these will promote the magazine and increase chances of someone
picking it up.

10. MY QUESTIONNAIRE

11. ONLINE QUESTIONNAIRE
Results;

12. BIBLIOGRAPHY
www.obsurvey.com
www.twitter.com