Mora County, long plagued by poverty and isolation, is at a turning point. The first county in the nation to ban fracking, the community is setting its sights on the creative economy and cultural tourism. Community leadership, broadband, and innovation are working in sync to bring creative economy opportunities to this rural hamlet nestled in the mountains of New Mexico.

1. Tom Aageson
Alice Loy
Co-founders
THE CREATIVE
ECONOMY:
HOW DO
COMMUNITIES
COMPETE?

2. “Entrepreneurship
is self-
determination.”
~ Lisa Bryan

3. FACTORY ECONOMY
CREATIVE ECONOMY

5. The Cultural Industries:
• Performance arts
• Fine arts
• Film and music
• Publishing
• Planning & architecture
• Food & agriculture
• Crafts
• Tourism & Recreation
• Media/journalism
Kathleen Fontaine
Global Center for Cultural Entrepreneurship, 2003

6. UNESCO 2013 DATA: WORLD EXPORTS
OF CREATIVE GOODS AND SERVICES

7. Global Center for Cultural Entrepreneurship, 2013
Jonathan Sims
No Reservations Productions

8. “Unless communities
can think about what
they have to offer
themselves, they’ll
either get stuck trying
to be what another
place already is, or be
held back trying to be
something they used to
be.”
~ Nate Berg

9. GLOBAL DATA
“Global trade in creative products more than
doubled from 2002 to 2011.
The average annual growth rate during that
period was 8.8 per cent.”
UNESCO, 2013

10. USA NATIONAL DATA 2013
Richard Florida, Who’s Your City?

11. REGIONAL
INITIATIVES

12. How can New Mexico
communities compete?

13. Mora County

14. Photo: Larry Lamsa

16. Entrepreneurs
• Greater valuing of entrepreneurs
• Increased exchange with global flow of
ideas, talent, and markets
• Foster entrepreneurial
interaction/exchange
• Market development and access

17. Leadership and Policy
• Long-term, apolitical, and consistent policy
• Let entrepreneurs and industry leaders
lead
• Foster global thinking and access
• Strategic investment in the creative
economy

18. GCCE’S THREE TIERED APPROACH
Creative Economy
Creative Clusters
Creative
Entrepreneurs

19. Focus: Entrepreneurs
– Entrepreneur training
– GCCE Fellows
– Institute for Creative and Cultural
Entrepreneurs
– Accelerator
• Creative Startups

20. Focus: Regional Strategies
– Web Presence Development
– Festivals and Markets
– Cultural Corridors

22. Focus: Creative Economy
–Research design and execution
–Writing and publishing
–Speaking and teaching

23. Focus: Mora Communities
– Entrepreneur development
– Marketing and web presence
– Brand development

24. REFERENCES
• http://www.unesco.org/culture/pdf/creative-economy-
report-2013.pdf
• http://www.centerforcreativeeconomy.com/pilotFiles/pilot
Pages/centerforcreativeeconomy/Files/AmericasCreative
EconomyFULLReport%2Epdf
• Markusen and Gadwa, 2010.
http://kresge.org/sites/default/files/NEA-Creative-
placemaking.pdf
• http://aftadc.brinkster.net/comparative/2012_Comparativ
eReport_States.pdf

25. www.culturalentrepreneur.org
www.slideshare.net/aageson
Alice Loy
alice@culturalentrepreneur.org
505.263.5180
Tom Aageson
tom@culturalentrepreneur.org
505.660.3096