This document provides a beginner's guide to social recruiting. It discusses why companies are using social media like LinkedIn, Twitter, and Facebook to find and hire candidates. It then gives step-by-step instructions on setting up profiles and pages on each network and using features like hashtags, status updates, and job postings to engage with candidates and source talent. The document recommends using tools like Bullhorn Reach to extend a company's recruiting reach through social networks.

1. SOCIAL
RECRUITING:
HOW TO GET STARTED
A Beginner’s Guide
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2. TABLE OF CONTENTS
INTRODUCTION 3
WHY SOCIAL RECRUITING? 4
PROFILES & SETUP 12
WHAT’S NEXT? 36
ABOUT BULLHORN REACH 37
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3. Social media has become an indispensable tool
for companies leveraging it to generate sales,
increase brand awareness and build communities
INTRODUCTION around their brands.
It offers companies a way to connect and engage
with consumers, but that’s not all. Companies are
using social networks more and more to source
candidates for employment.
social media to post jobs and recruit talent, but it’s
created this e-book. This e-book will show you how to
Let’s get started!
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4. WHY SOCIAL
RECRUITING? 2/3 of online adults
use social media sites
like Facebook, LinkedIn
and Twitter.
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Source: PEW Internet, November 2011

5. 14.4 MILLION
people used social
job in 2011.
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Source: Career Enlightenment, August 2011

6. 634
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Source: PEW Internet, June 2011

7. “…88 %
DR. JOHN SULLIVAN
TALENT MANAGEMENT THOUGHT LEADER
PROFESSOR, SAN FRANCISCO STATE UNIVERSITY
media brings to recruitment is
targets and keeping personal, BILL BOORMAN
FOUNDER OF #TRUEVENTS
RECRUITER TRAINER, KEYNOTE SPEAKER
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8. 135 MILLION members on LinkedIn.
80
%
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Source: LinkedIn, June 2011

9. FACEBOOK USER sends 8
friend requests
is connected to
80 pages,
of 23 minutes
130
friends
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Source: Facebook, Social Media Today 2011

10. 100 MILLION
1.6 BILLION
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Source: Viral Media Solutions, August 2011

11. YOU?
brand? jobs?
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12. PROFILES &
SETUP
LinkedIn,
Twitter, and
Facebook
online reputation that highlights the best qualities
of you as a recruiter and your business brand
will help you attract and retain top talent. Each
network uses different elements of information
popular networks.
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13. LinkedIn
RECRUITING
Fill in your name and email to sign
up for a LinkedIn account (if you
haven’t already). Then follow the
next few steps to set up a complete
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14. LinkedIn
RECRUITING
out all of the information on your
professional account. Optimize
direct candidates back to your
blogs and corporate site from
LinkedIn. Be sure to use good
keywords in your job titles for
current and previous positions.
This will help strengthen your
brand’s visibility in search engines.
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15. LinkedIn
RECRUITING
Use LinkedIn Applications to
by adding more data like blog
posts, events or favorite business
books. If you choose an application
from the LinkedIn menu, it will
provide you with the instructions
to add the app to your page.
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16. LinkedIn
RECRUITING
SEO BENEFITS
OF BEING
ON LINKEDIN
A well optimized LinkedIn
search results for
keywords matching your
to be found!
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17. LinkedIn
RECRUITING
#1
Search for candidates using LinkedIn’s
Advanced People Search feature.
your search parameters if you’d like
LinkedIn to run the searches again and
email you the new results.
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18. LinkedIn
RECRUITING
#2
parameters using the following format:
site:www.linkedin.com (parameter)
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19. LinkedIn
RECRUITING
#3
Post your open jobs on LinkedIn
regularly using social recruiting tools
like Bullhorn Reach. Your connections
will see your job postings in their
newsfeeds. Add a personalized message
to the listing like “Great opportunity!
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20. Twitter
RECRUITING
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21. Twitter
RECRUITING
(Don’t Make It Too Long)
use
Set up a distinct Twitter feed just for
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22. Twitter
RECRUITING
RT
Retweet to gain followers
TWITTER
communities. TERMINOLOGY
#
@ DM
Direct Message is a
personal message sent
replies and mentions.
followers.
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23. Twitter
RECRUITING
Start connecting on Twitter,
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24. Twitter
RECRUITING
#1
Use hashtags (#) in your
messages in front of key
search terms so your tweets
become instantly searchable.
you might want to use: #jobs,
and #employment.
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25. Twitter
RECRUITING
#2
Find candidates to follow via
and then engage those candidates with
meaningful content.
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26. Twitter
RECRUITING
#3
Quickly and easily
distribute your jobs
through your Twitter
network using social
recruiting tools like
Bullhorn Reach.
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27. Facebook
RECRUITING
can skip to page 32.
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28. Facebook
RECRUITING
ur
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29. Facebook
RECRUITING
coworkers, classmates and
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30. Facebook
RECRUITING
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31. Facebook
RECRUITING
“Strike a balance between
ART PAPAS
CEO & FOUNDER OF BULLHORN
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32. Facebook
RECRUITING
GROW
YOUR
NETWORK
a network of Facebook
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33. Facebook
RECRUITING
#1
Search for candidates using Facebook’s
search feature. Simply type your search
query in the bar at the top and then
and education.
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34. Facebook
RECRUITING
#2
Post your open jobs on Facebook
regularly using social recruiting tools
like Bullhorn Reach. Your connections
will see your job postings in their
newsfeeds on the Facebook homepage.
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35. Facebook
RECRUITING
Stay connected with current
and former employees by creating #3
a company fan page on Facebook.
Promote the page and use it to share
open jobs and ask fans for referrals.
Don’t confuse your personal account
with your fan page. Keep in mind you
do need a personal account in order
to create a company page.
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36. WHAT’S
NEXT?
attract and recruit
top talen
Congratulations! You are now ready to jumpstart
your social recruiting strategy using these three
popular social networks — but you’re just getting
Create a Blog
started. Sure, you’ve created your accounts, but
there’s so much more to social recruiting. You
have to be active. You have to work to engage
your audience and establish relationships to
build your network.
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37. ABOUT
BULLHORN
REACH
You have the potential to reach millions of
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prospective candidates in less time than it took to
read this e-book. Extend your recruiting reach with
the right social strategy. Leverage the power of
STAY CONNECTED
fast with Bullhorn Reach.
Create your free account today at Visit Us
www.bullhornreach.com. Join Us
Friend Us
Accelerate your referral program or boost your
team’s social recruiting performance using the Follow Us
social sourcing suite. Watch Us
Ask us for more info at
Info.bullhornreach.com/contact_us
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