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What Neuroscience teaches Us about creativity and multiculturalism,[object Object],Presented by Alicia Arnold ,[object Object],Fall 2011,[object Object]
What is Creativity?,[object Object]
http://www.flickr.com/photos/opensourceway/4387501000/sizes/o/in/photostream/,[object Object],Creativity involves the production of novel, useful products,[object Object],Mumford, M. D. (2003). Where have we been, where are we going? Taking stock in creativity research. Creativity Research Journal, 15, 107–120.,[object Object]
Why is Creativity Important?,[object Object]
“Much of our educational system is geared toward teaching people to find “the right answer.” By the time the average person finishes college, he or she will have taken over 2,600 tests, quizzes, and exams. The “right answer” approach becomes deeply ingrained in our thinking. This may be fine for some mathematical problems where there is in fact one right answer. The difficulty is that most of life isn’t that way. Life is ambiguous; there are many right answers—all depending on what you are looking for. But if you think there is only one right answer, then you’ll stop looking as soon as you find one.”,[object Object],Roger von Oech, “A Whack on the Side of the Head: How You Can Be More Creative,” (New York: Warner Books, 1983).,[object Object]
What have we learned about creativity?,[object Object]
Much of what we believe about creativity is inaccurate,[object Object],Keith Sawyer (2011): The Cognitive Neuroscience of Creativity: A Critical Review, Creativity ResearchJournal, 23:2, 137-154http://dx.doi.org/10.1080/10400419.2011.571191,[object Object]
Creativity is not mysterious, but part of normal mental process,[object Object],Studies identify the prefrontal cortex as critical to creativity,[object Object],It is the central structure involved in creative thinking; not solely responsible, but  very important,[object Object],Prefrontal lobe does not fully develop until a person is in their 20’s – explains why kids creativity is less structured,[object Object],Prefrontal lobe is the first to deteriorate – explains the decline in creativity with age; things get “hardwired”,[object Object],Leung, A. K., Maddux, W.M., et al (2008).Multicultural experience enhances creativity: The when and how. American Psychology, 63 (3), 169–181 DOI: 10.1037/0003-066X.63.3.169,[object Object]
“A baby’s brain is a work in progress…”,[object Object],http://www.ag.ndsu.edu/pubs/yf/famsci/fs609w.htm,[object Object]
“We are born with as many nerve cells as stars in the Milky Way galaxy. But these cells have not yet established a pattern of wiring between them — they haven't made their connections.” ,[object Object],http://www.ag.ndsu.edu/pubs/yf/famsci/fs609w.htm,[object Object]
“By the time a child is 3 years old, a baby's brain has formed about 1,000 trillion connections — about twice as many as adults have.”,[object Object],http://www.ag.ndsu.edu/pubs/yf/famsci/fs609w.htm,[object Object]
“Beginning at about age 11, a child's brain gets rid of extra connections in a process calling ‘pruning,’ gradually making order out of a thick tangle of ‘wires.’”,[object Object],http://www.ag.ndsu.edu/pubs/yf/famsci/fs609w.htm,[object Object]
“The remaining ‘wiring’ is more powerful and efficient. ,[object Object]
The more you use a circuit, the stronger it gets. ,[object Object]
Attention is almost magical in its ability to physically alter the brain and enlarge functional circuits.,[object Object],http://www.thedailybeast.com/newsweek/2011/01/03/can-you-build-a-better-brain.html,[object Object]
The key to creativity may be creating new pathways ,[object Object]
And, multiculturalism can play a role.,[object Object],http://www.flickr.com/photos/wonderlane/3260581603/sizes/l/in/photostream/,[object Object],Multicultural Experience Enhances Creativity,[object Object]
A traditional view of multiculturalism is based on race,[object Object],Although current discussion on multiculturalism focuses primarily on issues related to ethnic diversity in the United States, multicultural psychology concerns all aspects of human behavior that occur when people from two or more cultural backgrounds encounter each other (Chiu, in press). ,[object Object],Leung, A. K., Maddux, W.M., et al (2008).Multicultural experience enhances creativity: The when and how. American Psychology, 63 (3), 169–181 DOI: 10.1037/0003-066X.63.3.169,[object Object]
At it’s core, multiculturalism is the lens with which we look at the world,[object Object],Dancer,[object Object],Baseball player,[object Object],Doctor,[object Object],Have own language, norms…,[object Object]
The rhythm for the Bee Gees “Jive Talkin” was inspired by the chunka-chunka-chunka sound of a car rolling over a bridge,[object Object],Robin Gibb explained to The Mail On Sunday November 1, 2009: "We'd already thought up the title for this song, but it wasn't until Barry, Maurice and I drove from Biscayne Bay to Miami that we realized what the tune was going to be. We had the idea as we passed over a bridge. Some tar noises made a rhythmic sound on the wheels of our car, which created the feel to the type of song we wanted to write. We finished the song at the Criteria studios that day.",[object Object],http://www.songfacts.com/detail.php?id=1793,[object Object]
Multiculturalism helps…,[object Object],Extensiveness of multicultural experiences was positively related to creative performance,[object Object],insight learning,[object Object],remote association,[object Object],and idea generation ,[object Object],And, creativity-supporting cognitive processes,[object Object],retrieval of unconventional knowledge,[object Object],recruitment of ideas from unfamiliar cultures for creative idea expansion,[object Object],Leung, A. K., Maddux, W.M., et al (2008).Multicultural experience enhances creativity: The when and how. American Psychology, 63 (3), 169–181 DOI: 10.1037/0003-066X.63.3.169,[object Object]
In addition to rich experiences, multiculturalism helps with closure,[object Object],Providing direct access to novel ideas and concepts from other cultures, ,[object Object],Creating the ability to see multiple underlying functions behind the same form, ,[object Object],Destabilizing routinized knowledge structures, thereby increasing the accessibility of normally inaccessible knowledge, ,[object Object],Creating a psychological readiness to recruit ideas from unfamiliar sources and places, ,[object Object],Fostering synthesis of seemingly incompatible ideas from diverse cultures,[object Object],Leung, A. K., Maddux, W.M., et al (2008).Multicultural experience enhances creativity: The when and how. American Psychology, 63 (3), 169–181 DOI: 10.1037/0003-066X.63.3.169,[object Object]
Multiculturalism provides a way to introduce new thinking,[object Object],And, to change brain patterns,[object Object],In order to create new pathways,[object Object]
For ways to change brain patterns…,[object Object],Available on Amazon.com,[object Object]
Practicing the “Famous People” creativity technique ,[object Object],Choose a famous person you know a lot about,[object Object],Write down your famous person’s defining experiences ,[object Object],Consider your person’s feelings and reactions to these experiences,[object Object],What are your famous person’s defining characteristics,[object Object]
How might your famous person improve education around the world?,[object Object],“Education is considered one of the most vital elements for a country to create its next generation of leaders such as future presidents and other government officials, which will come from the group of children or young men and women. If they would not have access to quality education in their respective communities, they will find it hard to write letters and speeches that would address certain problems, even more, applying knowledge that will make a certain country become competitive in the world market.”,[object Object],http://www.tiptoptens.com/2011/06/29/top-10-biggest-political-problems-in-the-world/,[object Object]
Forming new pathways becomes even more important as we get older as some research shows declines in creativity associated with aging,[object Object],Roskos-Ewoldsen, B., Black, S. R., & McCown, S. M. (2008). Age-related changes in creativity.  Journal of Creative Behavior,  41 (1).,[object Object]
In closing, looking at the world from a multicultural perspective and practicing creativity will help you become more creative.,[object Object]
About Alicia Arnold,[object Object],Author of Creatively Ever After: A Path to Innovation http://amzn.to/p6LfA6,[object Object],By day, I am an award-winning, digital marketer and use my passion for creativity and innovation to train teams on creative problem solving, develop breakthrough digital experiences, and facilitate innovation workshops. ,[object Object],I earned a Master of Science in Creativity and Change Leadership from the International Center for Studies in Creativity at Buffalo State College and an M.B.A in Marketing from Bentley University,[object Object],I look forward to connecting with you. You can reach me at…,[object Object],http://twitter.com/alicarnold (Twitter),[object Object],http://alicia-arnold.com (Blog),[object Object],http://facebook.com/AliciaArnoldCreativity (Facebook),[object Object]

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Creativity and multiculturalism

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