The document discusses social media and public relations. It emphasizes that social media requires speed, transparency, and engaging with people in a personal way. It warns that not responding quickly enough to issues or crises on social media can damage brands, and that old media approaches do not work in the new world of social media. It also stresses the importance of building trust and community through social media interactions.
39. EVEN ME….
“GREAT
DAY, SHOOTING
ELEPHANTS FOR 8
HOURS”- ALI
BULLOCK, HEAD OF
COMMS WWF
“GREAT
DAY, PHOTOGRAP
HING ELEPHANTS
FOR 8 HOURS”ALI
BULLOCK, HEAD
OF COMMS WWF
44. This is Tatiana Kozlenko, a flight
attendant for Russian airline Aeroflot.
In October 2011, she apparently posted
this photo to the social networking site
Vkonttakte.
She was fired Monday after the photo
began circulating on Twitter.
57. "We're sorry for the massive
disruption it's caused their
lives. There's no one who
wants this over more than I
do. I would like my life back."
—BP CEO Tony Hayward
58.
59. “THESE CHARGES SEND A CLEAR MESSAGE,” THE
SPOKESMAN SAID. “IN THE UNITED STATES, YOU CAN’T
SPY ON PEOPLE.”
ANDY BOROWITZ, JUNE 2013
61. COMMUNITY IS IS IMPORTANT
…BUT THE STORY WASN’T ACCURATE:
FROM PICKING UP THE STORY TO POSTING ON
FACEBOOK OVER 24 HOURS PASSED - THIS WAS
TOO LONG
WE DIDN’T INFORM STAFF AROUND THE
NETWORK, SEVERAL OF WHOM WERE VERBALLY
ASSAULTED AT OUR AIRPORTS BY PEOPLE
ANGRY OVER THE STORY
MORE POSTS WERE NEEDED ON OUR OWN
FACEBOOK PROPERTIES
87. YOU CAN FIND A COPY OF THIS
PRESENTATION HERE:
WWW.SLIDESHARE.NET/ALIBULLOCK/P
RESENTATIONS
LINKEDIN: ALI BULLOCK
ALIBULLOCK@GMAIL.COM
WWW.ALIBULLOCK.COM
Editor's Notes
40% of Air Asia complaints online don’t get a response
THIS QUOTE IS ADDRESSING HOW MUCH INFORMATION IS NOW AVALIBLE TO US AS CONSUMERS, PUT OUT THERE BY COMMS AND MARKETING TEAMS. THAT VOLUME OF INFORMATION AND OUR ABILITY AS HUMANS TO PROCESS THIS RAISES QUESTIONS AND CHALLANGES
We say a 40% increase in engagement and likes just by using our first names on each post
40% of Air Asia complaints online don’t get a response
At CX we didn’t choose the timeline photo – We asked our fans to do so
Journalists picked up on this news story within 30 minutes
8 hours post crash, PR release Be efficient, but human
Be efficient, be human
Be efficient, be human
POST: “No more questions and comments please. TGIF.”Post was up for approx 60 seconds and it was then deleted from Facebook.However, someone still managed to get a screen shot of the post.
BP CEO Tony Hayward, on the oil spill disaster that claimed 11 lives and has since spewed 20 to 100 million gallons of toxic oil into the Gulf of Mexico, May 31, 2010 HOW DID THIS LEADER ENGAGE WITH THE PUBLIC THAT HIS COMPANY HAD AFFECTED. ANSWER, BADLY.
QUOTE FORM THE FT
I WOULD LIKE TO THANK THE US GOVERNMENT FOR TODAYS CONTENT… THIS IS NOT A REAL QUOTE OF COURSE, ITS BY THE COMEDIAN ANDY BOROWITZ
WAS IS TRUST? THAT IS WHAT WE ARE HERE TO TALK ABOUT AND HOW IS IT BUILT IN TODAYS WORLD OF SOCIAL MEDIA….
BUT A MORE SERIOUS QUOTE FROM PRESIDENT OBAMA DURING HIS SECOND ELECTION RUN. THESE WORDS SEEM TO SUM UP THE FEELING IN THE US AND MORE INPORTANTLY AROUND THE WORLD, DO WE STILL HAVE TRUST IN THE USA?
OUR LEADER (FULL DISCLOURSE, I DO NOT HAVE ANY BASEMENT ILLEGIAL OR ILLEGAL IN MY HOUSE.)
Edelman’s Trust Index: after a year high of distrust in 2012, shift back to neutral in 2013 – WE CAN SEE THAT THERE IS A HUGE ISSUE WITH TRUST
Oreo watched the super bowl and when the lights went out (for 30 mins) they were able to capitalise on the situation with this messaging.This post was one of the most talked about averts of the event (it had even more mentions than their million dollar TV ad.)
POST: “No more questions and comments please. TGIF.”Post was up for approx 60 seconds and it was then deleted from Facebook.However, someone still managed to get a screen shot of the post.
SIMPLE MESSAGING THAT BUILDS ON A TRUSTED BRAND WORKS AND IT WORKS REALLY WELL. FROM VW IN THE 60’S TO OREO IN THE 21 CENTURARY. HAVING A BRAND THAT PEOPLE TRUST AND EMPLOYEES THAT ARE EMPOWERD TO SPEAK ON BEHALF OF THAT BRAND MEANS LONG TERM SUCCESS.