1. SLICE JUICE
Under Umbrella of
Marketing Mix, Positioning,Repositioning,Recommendations.
2. Presented to:
SIR GOHAR PIR ZADA
Presented By:
Rana Hassan Javad 022 MMKT
Imran Khan 002 MMKT
Hairs Kamran 024 MMKT
Ali Abbas 001 MMKT
3. Parts of Presentations
Part Part
1 PepsiCo 2
Group Slice Juice
Profiles
Group Profile Positioning
Leadership Marketing Mix & Finding
Vision & Mission Product
Nature of Business Price
Product Line Place
Competitor Promotion
Market Share Recommendations
5. Presentation Part 1
GROUP PROFILE
• PepsiCo Inc. is an American multinational food and beverage corporation
• Headquartered in Purchase, New York, United States.
• PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and
Frito-Lay, Inc.
• Annual net revenue of $43.3 billion.
• PepsiCo is the second largest food & beverage business in the world based upon
net revenue.
6. PepsiCo Leadership
• Indra Nooyi is an Indian American business executive and the current
Chairman and Chief Executive Officer of PepsiCo.
Source:
http://www.slideshare.net/swatiknp/pepsi-ppt
7. VISION & MISSION
VISION
• Our mission is to be the world's premier consumer products company focused on convenient
foods and beverages. We seek to produce financial rewards to investors as we provide
opportunities for growth and enrichment to our employees, our business partners and the
communities in which we operate. And in everything we do, we strive for honesty, fairness
and integrity.
MISSION
• "PepsiCo's responsibility is to continually improve all aspects of the world in which we
operate - environment, social, economic - creating a better tomorrow than today."
• Our vision is put into action through programs and a focus on environmental stewardship,
activities to benefit society, and a commitment to build shareholder value by making PepsiCo
a truly sustainable company.
8. NATURE OF BUSINESS
• Interests in the manufacturing, marketing and distribution
of grain-based snack foods, beverages, and other products.
• PepsiCo's product lines generated retail sales of more than
$1 billion each product.
• Company's products were distributed across more than 200
countries.
9. PRODUCT LINE
COMPANY Interests in the
manufacturing, marketing and
distribution of grain-based snack
foods, beverages, and other
products.
PRODUCT LINE
10. MAJOR COMPETITORS
Major Player of
the Market
Globally:
PepsiCo's main competitors is
Coca-Cola
Dr. Pepper
Snapple
Kraft
have recently streamlined operations and
increased their marketing expenditures in
order to be the top processed-food
manufacturer. Locally:
PepsiCo's Locally competitors is
Coca-Cola
Nestle
Engro Foods
Shezan
Gourmet
Source: Country Juice
http://www.bukisa.com/articles/216798_pepsico-competitors-analysis
18. Previous Marketing P’s
• Price
– Introductory price was Premium……Rs. 25.
– Competitors Price was Just Rs. 10 to 15.
• Premium Price was one of the cause of
product failure.
19. Previous Marketing P’s
• Place
– Availability covered almost half of Pakistan.
– Through Appropriate Channels
• Hyper Malls
• Super Stores
• General Stores
• Grocery Stores
• Tobacco Shops
25. Targeting
• Target Market
– Children
– Teenagers
– Youth
– Old
26. Recommendations
• We as team recommend our Re-Position
strategy along with developed Marketing
Mix for Slice, ensuring its presence by
getting 1 to 2 % market share.
THANK YOU