9. Put yourself in the
audience’s position
u s e f u l i n f or m at ion
10. What does your audience know
?
u s e f u l i n f or m at ion
11. What does your audience know
?
And what not
?
u s e f u l i n f or m at ion
12. What is your audience interested in
?
u s e f u l i n f or m at ion
13. What is your audience interested in
?
And what not
?
u s e f u l i n f or m at ion
14. What is your audience interested in
?
And what not
?
For e x a mple , the structure a nd history of your
compa n y m ay hold little intere st for your clients
u s e f u l i n f or m at ion