5. doing marketing in a digital world
Inspired by Google, Zero Moment of Truth
First
Moment of Truth
(shelf)
Second
Moment of Truth
(experience)
Stimulus Zero
Moment of Truth
(digital)
29. your business success
doing marketing in a digital world
First
Moment of Truth
(shelf)
Second
Moment of Truth
(experience)
Stimulus Zero
Moment of Truth
(digital)