An Explanation of how video emails can help your brand.

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Find out how Video Email Marketing can work for you!
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DIFFERENTIATING BENEFITS
Web video and video email marketing can differentiate you from the competition in many ways.
1. Stand Out from the Crowd - While everyone's ramping up their budget to send plain text emails,
you can send video emails to gain the competitive advantage.
2. Be Remembered - It has been proven that the combination of audio and visual stimulus
increases retention.
3. Stay on the Cutting-Edge - Web video and video email are a staple of communication, they're
not going to go away. Usage of this new medium will only increase.
4. Be a Leader in Your Field - Usage of web video is on the rise, but it hasn't yet hit the
mainstream markets.
5. Put a Face to the Name - For the most part, people like to do business with people they know.
Video emails let your prospects get to know you before you even meet them.
6. Capitalize on Your Greatest Assets... You and Your Team - Unlike copy, you and your team can
produce marketing videos with little more than a $60 webcam. Sales copy can be expensive and
time consuming to author. The difference between making a sale and losing a customer can often
be as simple as adding the human touch - that's you and your team!
7. Improve Your Credibility - When people can see and hear you talking about the benefits of your
products and services, they are much more likely to trust you. When you have trust, you have
sales.
IMPROVED COMMUNICATION BENEFITS
We all could stand to benefit from improved communication, and now with video email marketing
techniques, and web video in general; we can make significant improvements in the way we
deliver our message.
8. Say it Right the First Time - Unlike a live presentation, videos are recorded. This means you can
record it once, and use it over and over again. So if your tired, under the weather, or even
sleeping, you can send your prerecorded message and you know that it will be presented right.
9. Eliminate Confusion - We've all received that passive-aggressive plain text email from a

2. colleague or friend. When we actually speak to them later, we find out that we were mistaken. This
is due to the absence of nonverbal cues; for example, body and facial expressions.
10. Provide Better Customer Service - Videos can be produced quickly and easily, but the
perceived value is so much higher than a phone call or plain text email. The end result, happier
customers.
11. Connect with Clients and Prospects From Anywhere - Just like regular emails, you can send
video emails to your next door neighbor or all away around the world with the click a button.
12. Reduce Calls to Customer Support - When you do a better job of addressing your customers'
questions and concerns, you reduce the number of times they contact you for help. Web video
allows you to communicate more effectively. Therefore, when you respond to customer questions
with video emails, you can provide better answers, and your customers won't need to contact you
as often.
13. Improve Consistency in Your Marketing - Consistent and clear marketing messages lead to
customers and prospects who understand who you are and what you offer. When they're ready to
buy, they'll likely think of you. With video email marketing, you'll have a library of every video you
ever sent. Review them to ensure consistency and have your team review them as well. Now
you're all on the same page.
14. Use Video to Educate - Arguably one of the best ways to sell is to take an informative tone
with prospects. Teach them about things that interest them and help them in their businesses. Mix
in content about how you fit into this without being pushy. If done right, your prospect won't even
realize your selling them.
15. Reach Out to Younger Customers in Their Domain - The world we live in is constantly evolving
and changing. Business and marketing is no different. The rise of the internet, and more recently
web video, is undeniable. More people are watching videos online every day. Make sure that
some of those videos are yours.
16. Introduce Cross Sells - Part of what makes video email powerful is the series of exit links
located on the side of the video. When you record a video, you have the power to include links on
the side of the screen that lead to whatever information you would like. This creates a great
potential for soft-selling and calls-to-action. "Click the link on the right to take advantage of this
offer today!"
PROCESS IMPROVEMENT BENEFITS
Refining processes is one of the fastest ways to increase efficiency; leading to a significant
savings in both cost and time. When you use web video, you not only refine the process, you
enhance it. Plain text can only say so much. Video takes your processes via your message to the
next level.
17. Prime Your Prospects Before You Meet Them - With video email marketing, you can
incorporate videos into your routine that accelerate the sales process. When you speak with a
prospect over the phone for the first time, ask for an email address and send him a video email

3. instead of a plain text email. Now he's getting to know you, one of the first steps in making a sale,
and you don't have to do a thing beyond pressing send.
18. Saying it is Easier Than Typing it - Great at speaking but not at typing? Even if you are adept
at it, you could probably think of a more profitable, or enjoyable use of your time. With video email
marketing, you'll reduce your time spent on the keyboard and improve comprehension
simultaneously.
19. Automate Training of New Hires - Web video allows you to create training videos to automate
yourself out of teaching the basics (and more). When you bring in a new team member, have them
access relevant training videos at home or wherever. By the time they're ready to start, they'll have
a solid foundation for growth, and you'll have a lot more time.
20. Reduce Repetitive Conversations - Do you ever feel like you're having the same conversations
over and over again? Web video provides a simple solution. Record your responses and just email
them to the people asking the questions. As time goes on, you'll have more and more answers in
your library, freeing you from an increasing number of repetitive conversations.
21. Deliver Informative Content Quickly - Need to convey a complex idea or concept, but don't
have long to do it. Make a habit of condensing ideas into short, informative videos. You'll save
time and hold your viewer's attention better. You'll have more time to focus on other things and
you'll have a higher prospect conversion success rate.
EMOTIONAL BENEFITS
Emotions are a core part of humanity. People often make purchase decisions based on an
emotional response. Video email marketing can capture the imagination of your prospects and
clients in a way plain text cannot. With web video you'll have more time to enjoy the things that
really matter because your videos will be working for you.
22. Spend More Time with Your Loved Ones - Video email marketing is as effective as it is
inexpensive. With the time you save you can spend more time with those you care about and with
the money you save on marketing, you'll be able to afford some time off.
23. Nurture Client Relationships - Relationships take time and effort. Strong relationships aren't
built over night. With web video and video email, you can create videos to remind customers that
you are thinking of them and that you care. Send videos to wish your clients a happy birthday, or
to inform them of some new and interesting tidbit that you just learned. Building and maintaining
relationships takes time, but with web video you can do more in less time.
24. Establish Rapport Automatically - Using a CRM system is a great way to increase your
efficiency. When you integrate web video with your CRM, the product is automated video email
marketing. Now, if a prospect visits your web page and signs up for your email list, the system
takes over and you don't have to do a thing... except cash the check of course!
25. Make Them Feel Special - Making someone feel special is one of the fasted ways to convert
them from a prospect to a client. Send a video, even a prerecorded one, and they're likely to feel
they are getting special attention. And what did sending that video cost you? Nothing except the 2

4. seconds it took you to cut and paste the link and click send.
26. Build Trust Online - Try making a sale without building trust first. You'll likely have a hard time
converting prospects to paying customers. Instead, try creating an intro video and a bio video.
Send them to your prospects and let them get a feel for who you are and what you are all about.
Your prospects will appreciate your patience (if you call a few days patience) and will likely reward
you with their business.
27. Add the Personal Touch - The personal touch is that little extra that you do to show your
customers and prospects that you care. It can be as simple as recording a video one time, and
then sending that out to each new prospect you receive, or all of your loyal customers. How does
that expression go? Give and you shall receive. What you get back is more business.
28. Put The Human Element Back in Your Marketing - Some people balk at the prospect of an
increasingly wired world. Like it or not, it is our future. Video email marketing will allow you to
reach out to these people like no other online method does. True, you could utilize traditional
mediums, but who wants to spend the money when web video comes with a low, fixed monthly
fee?
29. Connect with Friends, Family, and Loved Ones When You Travel - Just because you have to
leave home doesn't mean you have to miss out on interacting with those you care about. Send a
video email to remind them you care.
30. Enhance and Strengthen Affiliate and JV Relationships - Relationships are based on the
interactions between two people. This is the same whether you're talking about client relationships
or those with partners. Use web video to stay involved in the lives of your partners and you'll likely
have a stronger relationship. Take the time to ask how things are going with a quick video email,
and the response you receive may prove very useful.
31. Show that You Care - Nothing says that you care like taking time out of your day to connect.
Time is our most valuable resource and something you can't take back. With web video, you can
create non selling videos for the sole purpose of showing people you care. The best part is, you
can do it once and then reuse it with all you clients and prospects. Now taking the time to say you
care doesn't take much time at all.
TIME & COST SAVINGS BENEFITS
Save time and make more money with web video. Put a dent in your To-Do list, or take time for
yourself. What you do with the extra time and money is up to you.
32. Save Money - As far as benefits go, it doesn't get much simpler than this. Video email
marketing is inexpensive. When you compare the cost with the value, the expense is
inconsequential. You pay the same low monthly rate whether you send one video email or 10,000.
Let's see you say that about a newspaper ad.
33. Create Canned Responses for FAQs - Creating canned web video responses to frequently
asked questions will facilitate customer service and improve customer satisfaction. Record video
emails to help customers and save the best responses to be reused. The best thing is that as you

5. get better, your customer service gets better too.
34. Make Money While You Sleep - Video email marketing and web videos allow you to record a
video once and reuse it indefinitely. Once a video has been created, it can be viewed any time,
day or night. So whatever time your prospect decides to check her inbox, you're there waiting to
make a sale.
35. Go Green-Want to help the environment and save money doing so? Save gas and money with
web video. Using video email will allow you to filter prospects, ensuring that you only travel to
meet with the most likely to purchase. You can easily save enough in gas to pay for your
membership.
36. Save Time - Creating videos is like creating an army of clones with the sole purpose of helping
you make more money. Your clones answer questions for you. They help train new employees.
They sell prospects on the value of your product or service at 3 AM on the other side of the
country. What are you doing while your clones are doing all these things for you? I don't know; that
part is up to you.
37. Maximize Your Efficiency - Every video email you send that is reusable takes another task off
your plate. The more reusable videos you record, the more time you'll save. Video email marketing
will allow you to focus on the most valuable activities you perform.
MARKETING IMPROVEMENT BENEFITS
Good marketing can be the difference between success and failure. Incorporating video email, and
web video, into your marketing efforts will increase the impact of your copy exponentially. That
being said, marketing is often expensive, and it can be hard to see the ROI on marketing dollars
spent. Video email marketing allows you to fix your hard costs, regardless of the number of videos
you send out.
38. Add the Wow Factor to Your Marketing - An easy way to Wow your customers and prospects
is to send them a video. Web video allows you to create dazzling presentations and stimulate
viewers in ways that are impossible with traditional email. Video email marketing gets reactions.
39. Add Professionalism to Your Daily Communications - Video emails allow you to appear more
professional without added inconvenience or cost. Recipients will receive a video in their inbox
that is surrounded by your name, phone number, and the name of your company. With the
addition of a custom template, you'll be able to include your logo.
40. Generate Buzz - Web video is a hot topic in the media. When someone receives a video email,
he or she often shows it to others. Each time they do, more people are being exposed to your
message. The resulting buzz leads to interest in you and what your company does.
41. Capture the Power of TV Without the Expense - Video is powerful and when used correctly
gets results. Consequently, you have to pay a lot of money to market yourself on this medium, but
without any guarantees of who will be watching. With video email marketing, your videos are On-
Demand. That means they're waiting in the recipients mailbox. Web video has the same benefits
as video on TV, but doesn't have the cost or the limitations of time.

6. 42. Take Your CRM to the Next Level - Do you use customer relationship management software?
If so, you can continue to use it in the same way as before, except with the addition of videos.
Simply include a link in the text of the email to send whatever video you want. You can use video
to augment the written word or replace it. It's up to you.
43. Track Success Rates and Marketing Dollars - With web video technology, such as that
provided by jiveSYSTEMS, you can see exactly how well your video message performed and
measure success. You have the power to see how many people opened the message and how
many actually watched the video. With the addition of a CRM system, you can then see how many
people decided to buy after watching your videos. Now you know exactly where your marketing
dollars are going and where you can improve.
44. Soft Sell Effortlessly- Exit Links, links located on the side of your video, put your message in
front of prospects innocuously. While they watch your video, they are exposed to these links,
which they may click on to learn more. People have become accustomed to doing their own
research online, and this plays into that tendency. If you prefer, tell your viewers to click the link.
45. Maintain Top-of-Mind Awareness - Top-of-Mind Awareness is a great way to ensure that when
potential customers have a relevant need, they think of you first. Web videos have no incremental
cost, so you can make as many as you like; keeping your value and your message on the minds of
your prospects. Send regular video emails to your list and inform them of your value.
RESULTING (WHOLE) BENEFITS
Video email marketing has many individual benefits, as does web video. In this section, I will
summarize some of the overall benefits of web video and video email marketing.
46. Sell More With Less Effort - When you capitalize on video email marketing and web video,
you'll reduce your workload and improve your success rates, so when you do take the time to
reach out to a prospect, you will have less wasted effort.
47. Generate More Referral Business - Customers refer people that they've had a good
experience with. When you provide excellent customer service, you are more likely to have happy
customers, and receive referrals. Since web video allows you to do more with less, it only makes
sense that using it leads to more referral business.
48. Increase Profitability - Video email marketing allows you to reduce wasted effort dealing with
prospects who never convert to paying customers. Such prospects drain your resources: time,
money, and morale. Why not let your web videos handle these prospects while you focus on the
ones helping you pay the bills?
49. Keep Clients for Life - If you keep your customers happy, they likely never leave you. It
wouldn't make sense for them to. You take great care of them. You send them regular videos that
show you care, and have a lot of informative videos on your customer service website. When they
need more help than the videos provide, they can speak with a human on the phone, or via online
video conferencing because your CSRs actually have time to talk to people. They're not bogged
down with repetitive questions and tasks. As a result they're happier in their work and it shows.

7. One of the first steps toward keeping customers for life is communicating with them. Video email is
a great way to explain and to show that you care.
50. Create a Scalable Business Model - Through the use of video email marketing and a CRM,
you can create a business model that ready for any level of growth, no matter how rapid. The last
thing any businessperson wants to do is be caught unprepared for growth. The consequences of
such a mistake would be catastrophic. So don't miss any opportunities. Use web video to handle
your customer service, nurturing, and marketing efforts and you will be ready to handle any
number of customers with minimal need for additional staffing.
To learn more about the benefits of video email, you could visit our homepage
http://www.jivesystems.com/
Article Source:
http://EzineArticles.com/?expert=Will_Franco
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Find out how Video Email Marketing can work for you!
www.halfhour2prosper.com
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