1. MULTICOLOR
PROFESSIONAL HAIR CARE
EVEN MORE
PROFESSIONAL!!!
TECHNICAL-COMMERCIAL BOOK
2010-2011
2. Positioning
Inebrya is a
complete and professional brand
with different “personalities”:
• Treatments
• Styling & Finishing
• Reconstruction
• Specific Programmes
• Technical Products
3. is a complete and professional brand
and NOW more than ever before it is
• young
• trendy
• instantly identifiable
4. Target = Mission
To become the worldwide leader in the professional HAIR
COLOUR market and in all the other markets connected to
beauty and hair care, by providing support to both the
professional hair market and retail market
5. Strategy
COLOR becomes the central figure of the brand, the entire world of
professional hair and all its elements:
• TECHNICAL WORLD
• CARE and TREATMENT
• STYLING & FINISHING
6. Philosophy
Multicolor Professional
Hair Care
Our philosophy is COLOUR, COLOUR AND
EVEN MORE COLOUR!
7. Philosophy
COLOR, COLOR and
EVEN MORE COLOR
Colour with high performance
technical products
8. Philosophy
COLOR, COLOR and
EVEN MORE COLOR
Colour with functional,
professional and eye-catching
packaging
9. Philosophy
COLOR, COLOR and
EVEN MORE COLOR
Colour with pleasant
fragrances for everyone
10. Claim
Even More
Professional
In other words, Inebrya’s
products are even more
professional, even more versatile
and even more modern, they
have been specifically designed
to be used by professionals who
want beauty and quality in one
solution.
12. The lines
Treatments for all hair types and for
colourful fun people.
.
Trendy, dynamic and active Styling that
creates volume, shape, body, shine and
super straight hair.
13. The lines
The professional range of colour enhancing
and nourishing masks for creating a
multitude of safe and personalized colour
effects.
Professional line of relax and wellness
treatments for the scalp, hair and face
specially created for MEN.
14. The lines
The “intelligent” reconstruction programme
Sun protection hair care programme
Capelli luminosi e vitali
alla luce del sole
Professional hair and scalp care products
especially for boys and girls : extra-delicate
Play with your hair ingredients, “no tears” formula sulphate free
and allergen free perfume
15. The lines
Color and versatile modern technical
hair care products, for professionals
who demand quality and image in a
single solution.
18. COLOR
Color Color Color Leave-in
Shampoo Conditioner Mask color fixer
19. COLOR
COLOR PROTECTION PROGRAMME
Programme designed to nourish cosmetically
coloured or highlighted hair.
Products formulated to reach a specific anti-
oxidizing action for long-lasting brilliant and
intense cosmetic colours.
20. COLOR
COLOR PROTECTION PROGRAMME
Ideal solutions for treating hair that undergoes
frequent hair straightening and perming.
Chemically treated hair needs specific hydrating
and nourishing actions to fight frizzy and dry hair
caused by the frequent use of these technical
services.
21. COLOR
COLOR PROTECTION PROGRAMME
+ or +
Color Color Color Leave-in
Shampoo Conditioner Mask color fixer
Target: completes the colour service and its specific
anti-oxidizing action helps prolong cosmetic color
maintenance.
22. COLOR
COLOR SHAMPOO
Shampoo for coloured or
streaked hair
CREME CARAMEL
• Cleanses and nourishes damaged
and stressed hair
• Maintains colour intensity and
luminosity
• Long lasting antioxidizing action.
• Active ingredients: Honey and
Vitamin E
300 ml 1000 ml
300 ml
23. COLOR
COLOR CONDITIONER
Conditioner for coloured and
streaked hair
CREAM OF RICE
• Detangles and makes hair easy to
comb
• Leaves hair soft and brilliant
• Deep nourishing weightless action
• Ideal for color maintenance
• Active ingredients: Linseed Oil and
Carrot extract
300 ml 1000 ml
24. COLOR
COLOR MASK
Mask for coloured and streaked
hair
TUTTIFRUTTI
• Nourishes and moisturizes
damaged and stressed hair
• Helps maintain color intensity
• Restores shine
• Active ingredients: Linseed Oil
and Carrot extract
1000 ml
500 ml
25. COLOR
LEAVE-IN COLOR FIXER
Restructuring leave-in spray color-fixer
RICE MILK
•Ideal for dry, coloured, treated and
streaked hair
• Acidifying, anti-oxidizing and restructuring
action helps complete the technical colour
service
• Fixes and protects cosmetic colours from
formation of free anti-radicals
• Enhances color brilliance
200 ml
26. COLOR
DISPLAY COLOR
The display contains:
12 Color 12 Color Masks
Shampoos 100 ml. 100 ml.
Counter display COLOR
12 Shampoo + 12 Mask
27. DRY-T
Dry-T Dry-T Dry-T Leave-in Lasting care Fluid
Shampoo Conditioner Mask Conditioner Lotion star
28. DRY-T
NOURISHING PROGRAMME
Programme designed to nourish and moisturize dry,
frizzy and chemically stressed hair.
Products formulated to give a restoring, nourishing,
anti-static and anti-frizz action that hydrates
leaving hair soft and full of vitality.
29. DRY-T
DRY, FRIZZY AND TREATED HAIR
MAIN CAUSES
Chemical action of coloring agents, bleach and
other technical services.
impoverished hair structure after chemical
services.
natural hair structure.
30. DRY-T
DRY, FRIZZY AND TREATED HAIR
MAIN CAUSES
Physiological: lack of sebum
Environmental: wind, sun and humidity
Chemical: coloring, bleaching, permanent waving
Thermal: use of the curling tongs, straightening
irons and blow-driers
31. DRY-T
NOURISHING PROGRAMME
+ or or + +
Dry-T Dry-T Dry-T Leave-in Lasting care Fluid
Shampoo Conditioner Mask Conditioner Lotion star
Target: nourishes, hydrates, smoothes and
restructures.
Weightless action leaves hair soft and easy to comb.
32. DRY-T
DRY-T SHAMPOO
Nourishing shampoo for
dry, frizzy and treated hair
10 lt MILK
• Cleanses and moisturizes leaving
hair soft
• Leaves hair silky soft and easy to
comb
• Restores brilliance and
smoothness
• Active ingredients: Silk and Wheat
Proteins
300 ml 1000 ml
300 ml
33. DRY-T
DRY-T CONDITIONER
Nourishing conditioner for dry,
frizzy and treated hair.
MILK
• Weightless nourishing and
hydrating action
• Leaves hair easy to comb
• Leaves hair silky soft and full of
shine
• Active ingredients: Wheat Protein
and Glycerine
300 ml 1000 ml
34. DRY-T
LEAVE-IN CONDITIONER
Nourishing conditioner for dry, frizzy,
coloured and chemically stressed hair
SENSUAL CREAM
• Weightless hydrating and deep
nourishing action
• Leaves hair silky and glossy
• Ideal for dry, frizzy, coloured and
chemically stressed (permed, straightened,
bleached, etc.), hair structures
• Active ingredient: Extract of Sunflower
300 ml
35. DRY-T
DRY-T MASK
Nourishing mask for
dry, frizzy and treated hair
BANANA
• Deep nourishing and instant
detangling action
• Protects and strengthens
hair
• Leaves hair easy to manage
and full of shine
• Active ingredients: Wheat
Protein and Glycerin
1000 ml
500 ml
36. DRY-T
LASTING CARE LOTION
Restructuring treatment for dry
and treated hair
LYTCHEE
• Moisturizes and restructures dry
and treated hair
• Weightless softening action
• Deep strengthening action
• Leaves hair brilliant and easy to
comb
• Active ingredients: Silicon
microemulsions, Keratin and
Wheat Proteins
12 pz. x 7 ml
37. DRY-T
FLUID STAR
Liquid Crystal restructuring for
dry and treated hair
MANGO
• Filming and sealing action to prevent
and treat split ends
• Hydrates and nourishes hair for
maximum brilliance
• Leaves hair soft, silky and easy to comb
• Active ingredients: Linseed Oil and Aloe
Vera
60 ml
38. DRY-T
DISPLAY DRY-T
The display contains:
Dry-T Shampoo Dry-T Conditioner
100 ml. 100 ml.
Counter display DRY-T Also available in bulk
12 Shampoo + 12 Conditioner
39. SMOOTH
Smoothing Smoothing
Shampoo Mask
300 ml
40. SMOOTH
SMOOTHING PROGRAMME
Programme designed to make curly and unruly hair
easier to smooth.
Products formulated to reach a long-lasting
smoothing, anti-frizz, and nourishing action to
regulate even the most difficult hair.
41. SMOOTH
UNDISCIPLINED AND REBEL HAIR
MAIN CAUSES
Natural hair structure
Weather: humidity
42. .
SMOOTH
SMOOTHING PROGRAMME
+
Smoothing Smoothing
Shampoo Mask
Target: smooth and straighten even the most
difficult and unruly hair
Restore weightless healthy shine
43. SMOOTH
SMOOTHING SHAMPOO
Straightening shampoo for
curly and unruly hair
TOFFEE
• Cleanses and makes hair easy to
straighten
• Reduces frizz
• Deep nourishing and moisturizing action
leaves hair soft
• Restores shine and brilliance
• Active ingredient : Cotton Oil
300 ml 1000 ml
300 ml
44. SMOOTH
SMOOTHING MASK
Straightening mask for
curly and unruly hair
TOFFEE
• Makes curly and unruly hair
easier to smooth
• Softening and detangling action
• Moisturizes and nourishes
• Active ingredients: Cotton Oil
1000 ml
500 ml
46. ENERGY
PROGRAMME TO HELP
COUNTER HAIRLOSS
Programme studied to help prevent the
problems related to hair loss and to restore
vitality without altering the natural level of
hydration
47. ENERGY
HAIR LOSS
MAIN CAUSES
Congenital factors, hereditary and
physiological
Stress
Alimentary disorders
Environmental and seasonal
factors
48. ENERGY
HAIR LOSS
MAIN CAUSES
Poor diet and lack of principal nutrients
Pregnancy and breast-feeding
Medicine
Mechanical stress during styling
49. ENERGY
ENERGY
PROGRAMME TO HELP
COUNTER HAIRLOSS
+
Energy Energy
Shampoo Lotion
Target: stimulate strength and vitality by
increasing scalp-root oxygenation and by
regenerating the hair bulb.
50. ENERGY
ENERGY
ENERGY SHAMPOO
Anti-hair loss shampoo
10 lt LIQUORICE
• Gently cleanses and moisturizes
• Purifies and revitalizes the scalp
• Energizing and strengthening
action
• Active ingredients: extracts of
Capsicum and Oligo-elements
300 ml 1000 ml
51. ENERGY
ENERGY LOTION
Lotion formulated to help prevent hair
loss
EUCALYPTUS
• Energizing and strengthening
action
• Tones and nourishes the scalp
• Balances and strengthens the
hair structure
• Active ingredients: Soy
Proteins and Oligoelements
12 pz. x 10 ml
52. ENERGY
ENERGY LOTION
Lotion formulated to help prevent hair
loss
EUCAPLYPTUS
• Energizing and strengthening
lotion
• Tones and nourishes the
scalp
• Balances and strengthens the
hair structure
• Active ingredients: Soy
Proteins and Oligoelements
125 ml
54. CLEANY
ANTI-DANDRUFF PROGRAMME
Programme designed to solve the anti-
aesthetic problem of dandruff, by restoring the
natural levels of moisture to the scalp and
significantly reducing the formation of
dandruff
55. CLEANY
DANDRUFF
MAIN CAUSES
change in skin scars
unhealthy diet
aggressive cleansing agents
small skin lesions
56. CLEANY
ANTI-DANDRUFF PROGRAMME
+
Cleany Cleany
Shampoo Lotion
Target: counter the proliferation of Pityrosporum
Ovale, the organism responsible for excessive
scalp flaking
57. CLEANY
CLEANY SHAMPOO
Anti-dandruff shampoo, ideal for
delicate and impure scalps
CITRUS
• Cleanses and purifies sensitive and
impure scalps
• Restores natural equilibrium to the
scalp
• Helps regulate sebum secretion
• Active ingredients: Piroctone
Olamine, Extracts of Orange and
Lemon
300 ml 1000 ml
58. CLEANY
CLEANY LOTION
Anti-dandruff lotion for
sensitive and impure
scalps
ANISEED
• Antimicrobial, cleansing and
astringent action
• Nourishes and tones hair and
scalp
• Active ingredients:Piroctone
12 pz. x 10 ml
olamine and extracts of Nettle
and Burdock
60. BALANCE
SEBUM CONTROL PROGRAMME
Programme designed to restore balance to the
scalp and regulate excess sebum
production, without altering the natural
moisture level of both hair and scalp
61. BALANCE
GREASY HAIR AND SCALP
MAIN CAUSES
hormonal / genetic: altered production of the
sebaceous glands
stress
pollution
aggressive cleansing agents
62. BALANCE
GREASY HAIR AND SCALP
MAIN CAUSES
unhealthy diet and lack of major nutrients
medicine
temperature / seasonal changes
63. BALANCE
SEBUM CONTROL PROGRAMME
+
Balance Cleany
Shampoo Lotion
Target: regulate excess sebum production, purify
and oxygenate the scalp
64. BALANCE
BALANCE SHAMPOO
Sebum regulating shampoo for
oily hair and skin
GREEN APPLE
• Effective cleansing and balancing
action helps regulate the production of
excess sebum
• Effective soothing and astringent
action
• Active ingredients: Birch extract, olive
oil and Meadow Foam
300 ml 1000 ml
65. CLEANY
DOUBLE
CLEANY LOTION
ACTION
Sebum control anti-dandruff
lotion for sensitive and impure
scalps
ANISEED
• Effective sebum-regulating,
purifying and astringent
action
• Nourishes and tones the hair
and scalp
• Active ingredients: Piroctone
olamine and extracts of Nettle
12 pz. x 10 ml and Burdock
66. FREQUENT
Frequent Frequent Best care Hydra body
Shampoo Shampoo conditioner cream
Winter use Summer use
67. FREQUENT
FREQUENT USE PROGRAMME
Programme designed to moisturize and
revitalize frequently cleansed hair, while
respecting the skin's physiological pH level
Products developed to cleanse the hair and
leave the body beautiful, too!
68. FREQUENT
FREQUENT USE
MAIN CAUSES
temperature / seasonal changes
excessive sweating
regular gym activity / swimming pool
habits
69. FREQUENT
FREQUENT USE SUMMER PROGRAMME
+ +
Summer Use Best care Hydra body
Shampoo conditioner cream
Target: hydrate body and hair, restore
smoothness, gloss and leave hair easy to
comb
.
70. FREQUENT
FREQUENT SHAMPOO
Hydrating shampoo for frequent use
SUMMER USE
• For very dry hair
• Cleanses, nourishes and
moisturizes
• Leaves hair brilliant and soft
• Ideal for frequent use
• Active ingredients: Milk Proteins,
Vitamin E, Wheat protein and
sunscreen
300 ml. 1000 ml.
71. FREQUENT
BEST CARE CONDITIONER
Conditioner for all hair
types
MILK
• Instant detangling action
• Moisturizes
• Weightless action
• Restores elasticity and shine
• Active ingredients: Linseed Oil
1000 ml.
72. FREQUENT
HYDRA BODY CREAM
Hydrating Body Cream
SENSUAL FLOWER
• Nourishes and oxygenates the skin
to restore vitality and a fresh
sensation
• Ideal as an after-sun moisturizer
and as a revitalizer in winter
• Active ingredients: Vitamin E, Olive
Oil and sunscreen
200 ml.
73. FREQUENT
FREQUENTLY USED WINTER PROGRAMME
+ +
Winter Use Best care Hydra body
Shampoo conditioner cream
Target: hydrate the body and revitalize hair,
restore smoothness, gloss and leave hair easy to
comb after cleansing
.
74. FREQUENT
FREQUENT SHAMPOO
Revitalizing shampoo for frequent
use
WINTER USE
• Particularly suitable for greasy,
dull and lifeless hair
• Adds shine and moisturizes
• Retsores softness and tone
• Specifically designed for frequent
use
• Active Ingredients: Herbal
1000 ml.
Extracts and mild surfactants
300 ml.
derived from Olive Oil
75. FREQUENT
BEST CARE CONDITIONER
Conditioner for all hair
types
MILK
• Instant detangling action
• Moisturizes
• Weightless action
• Restores elasticity and shine
• Active Ingredients: Linseed Oil
1000 ml.
77. VOLUME
VOLUMIZING PROGRAMME
Programme designed to give body and volume
to fine and lifeless hair, restoring strength to
the hair from the root
78. VOLUME
FINE LIFELESS HAIR
MAIN CAUSES
diameter of hair is 20% finer than
normal hair
particularly fragile
Weak and fine structure
79. VOLUME
VOLUMIZING PROGRAMME
+
Volumizing Volumizing
Shampoo conditioner
Target: restore weightless body and elasticity
to fine and lifeless hair
80. VOLUME
Volume
VOLUMIZING SHAMPOO
Volumizing shampoo for fine and lifeless hair
PEAR
• Carries out a gentle weightless
cleansing action
• Restores body and volume to hair
• Brilliance and vitality
• Active Ingredients: Wheat Protein
and a mix of Exotic Fruits
1000 ml.
300 ml.
Disponibilità: 15 luglio 2010
81. VOLUME
VOLUMIZING CONDITIONER
Volumizing conditioner for fine and lifeless hair
APRICOT
• Carries out a weightless detangling
action
• Restores volume to roots and
strengthens the structure
• Gives body and vitality to lengths
• Active ingredients: Wheat Protein
and a mix of Exotic Fruits
1000 ml.
300 ml.
83. CURLY
CURLY
CURLY PROGRAMME
Programme designed to restore elasticity,
body and vitality to naturally curly or permed
hair with a controlled anti-frizz action
84. CURLY
FRIZZY UNDEFINED CURLY, WAVY
OR PERMED HAIR
MAIN CAUSES
Poorly hydrated hair fiber
Very dry hair structure
Natural hair structure
85. CURLY
CURLY PROGRAMME
+
Curl Curl
Shampoo Mask
Target: restore definition, hydration, shine and
brilliance to curly, wavy and permed hair
86. CURLY
CURL SHAMPOO
Shampoo for curly, wavy and permed hair
ALMOND MILK
• Restores elasticity, hydrates and
carries out an anti-frizz action
• Gives protection and extraordinary
shine
• Active ingredients: Gardenia Milk,
Panthenol and Silk Proteins
300 ml. 1000 ml.
87. CURLY
CURL MASK
Mask for curly, wavy and
permed hair
NOUGAT
• Effective weightless detangling
and moisturizing action
• Enhances natural curl elasticity,
restoring life and brilliance
• Eliminates frizz
• Active ingredients: Gardenia
Milk and Panthenol
500 ml. 1000 ml.
89. NO YELLOW
NO YELLOW PROGRAMME
Programme designed to reduce the
progressive yellowing and fading of the
natural or cosmetic colour
90. NO YELLOW
BALANCE
GREY HAIR
MAIN CAUSES
poor diets and a deficiency of Vitamin B5, which
helps to increase the production of anti-free radicals
smoking
illness and extreme stress
91. NO YELLOW
NO-YELLOW PROGRAMME
+
No yellow Kromask
shampoo Silver
Target: to tone down unwanted yellow effects on
streaked and bleached hair
92. NO YELLOW
NO YELLOW SHAMPOO
Anti-yellow shampoo
for bleached or grey hair
GRAPES
• Cleanses and tones down unwanted
yellow effects on streaked and
bleached hair
• Ideal for grey hair
• Active ingredients: Silk Proteins and
Extracts of Grape
300 ml. 1000 ml.
93.
94. BACKGROUND
This season the catwalks of all
the top international fashion
houses have been full of easy
to wear ultra LIGHT creations.
Silk, simple and chic and
always incredibly splendid.
Glamourous Golden
accessories to make everything
more precious.
95. BACKGROUND
Film stars have their
own personal style
but they all want to be
seen with BRILLIANT
and LUMINOUS, hair
no matter what the
colour.
96. NEEDS
Our Hair, like our body, is an important indicator of youth,
health and vitality.
Hair is subject to environmental
aggression (UV rays – smog – fine dust
particles), repeated chemical services,
mechanical and thermal stress, and day
after day this causes:
• weak hair structures
• dehydrated, dull and lifeless hair
• loss of natural brilliance
• cellular ageing
97. LENGTHS&TIPS
As the tips are the oldest part
of the hair structure damage is
most evident on long hair.
The beauty of long hair is
totally at risk when the tips are
damaged.
98. HAIR&FRIZZ
With time hair becomes drier,
frizzier and fragile, it looses its
natural luminosity and is more
difficult to comb and manage.
An unhealthy hair structure will
have a negative effect on the
final result of professional in-
salon technical services.
99. HAIR&SHINE
Dull and lifeless hair is not only a
result of physiological ageing but it is
also determined by the natural hair
structure.
For example; a frizzy hair structure will
absorb light without being able to reflect
it, because when the hair fibre is
dehydrated or when its cuticle scales
have been left open due to aggression
from external factors the light reflected
will not be reflected evenly.
101. SOLUTION
The new ARGAN OIL treatment line
that
restores brilliance and protects
stressed,
dull and lifeless hair. Its intense internal
pro-age action
restructures, nourishes and hydrates
without leaving hair feeling heavy.
103. ARGAN OIL
Argan Oil is extremely rich in cosmetic properties: it
contains very high levels of essential fatty acids (oleic acid
and linoleic acid) as well as special antioxidizing
molecules that restore a superior level of stability to
counter the oxidizing process and to provide effective
protection against free radical scavengers.
Ithydrates and nourishes stressed hair, to restore
brilliance to dull hair.
104. ARGAN OIL
Why is it so precious?
• STRICT SCIENTIFIC STUDIES HAVE CONFIRMED ITS EFFECTIVENESS
The multiple uses of this popular oil have been confirmed by strict scientific studies. In-
depth chemical analysis have revealed that Argan Oil is a naturally rich mix of active
substances, Vitamin A, Vitamin E, Vitamin F, fatty essential oils, linoleic acid, linolenic acid,
Omega 3 and Omega 6.
• AN ANCIENT TRADITION
For centuries Argan Oil has protected the skin of Arabian women from the damaging effects
of the desert sun. Argan Oil has extraordinary medicinal properties, it has been used to heal
scars and burns, to soothe red and irritated skin, to treat psoriasis, chicken-pox and
teenage acne. The same laborious and accurate traditional artisan methods are still used
today. It takes an entire day of work and 100 kg of nuts to produce one litre of Argan Oil.
105. ARGAN OIL
Why is it so precious?
• A PRECIOUS OIL EXTRACTED FROM A RARE AND UNIQUE TREE
Argan Oil is extracted from the fruit of the Argania
Spinosa tree, which can live for more than 200 years.
It grows in Marocco and is endemic to the Souss
valley, a triangle of desert between Marrakech, Agadir
and Essaouira. It is in risk of becoming extinct and it
has been declared by UNESCO a patrimony of
Humanity. The surviving specimens of the Argania
Spinosa tree, due to years of savage deforestation
and exploitation, are to be found in one valley. In '96
replanting began in areas of the desert, however, it
takes about 50 years for its fruit to become mature.
106. A NATURAL MIX
Argan oil
together with the incredible
properties of the natural active
principles
Extract of Sunflower and
Jojoba Oil
and a special
UV Filter
carries out its
effective
ILLUMINATING
PRO-AGE
action
107. JOJOBA OIL
Oil of Jojoba is an active principle that is rapidly
absorbed by the skin and that easily penetrates within the
hair fibre. This extract boasts the presence of natural
anti-oxidants: tocopherols.
It is ideal for contrasting premature ageing of both the hair
regenerates
and the skin, it tissues and carries out a
scalp rebalancing action. It restores extraordinary
shine and reduces frizz.
108. JOJOBA OIL
Why is it important?
Jojoba oil does not contain glycerine (triglycerides) like all other seed oil, nor
does it share their branch-like structure. Its excellent skin absorbing action
and ability to penetrate even the smallest dermal interstices is due to its
linear molecular structure.
109. EXTRACT OF SUNFLOWER
The Extract of Sunflower is rich in Vitamin E
which helps protect the hair from environmental
pollution, as well as carrying out an effective anti-
oxidizing action, to prevent cellular ageing. It
restores shine to dull and lifeless hair.
110. EXTRACT OF SUNFLOWER
Why is it so popular?
The extract of Sunflower is extremely rich in polyphenols, these natural anti-
oxidizers are useful in preventing the oxidation of lipoproteins and countering
the formation of free radical scavengers.
111. SUN FILTER
• UV protection
• Anti-Age action
The Sun Filter transforms the harmful UV rays absorbed by the hair structure
into harmless infra-red energy. This transformation helps protect the hair fibre
from photo-cellular ageing caused by refracted UVA and UVB rays.
113. PRO-AGE SHAMPOO
Brilliance Shampoo for stressed, dull and
lifeless hair
• Delicate cleansing action, carries out an
effective protecting and anti-oxidizing
action to counter smog and harmful
environmental factors
• Restores unbelievable tone and shine
Use: apply to wet hair, massage and then rinse
off
300 ml. 1000 ml.
Timing: end of January 2011
114. PRO-AGE MASK
Brilliance Restoring Mask
for stressed, dull and lifeless hair
• Detangles, leaves hair soft and carries out an
excellent anti-frizz action
• Nourishes and protects hair and scalp from
the formation of free radical scavengers, to
leave hair soft and full of incredible shine
• Ideal even on dry and sensitive scalps
Use: apply to damp hair along lengths and tips,
leave on for 3-5 minutes and rinse off.
300 ml. 1000 ml.
Timing: end of January 2011
115. PRO-AGE CONDITIONER
Brilliance Dual phase conditioner for
stressed, dull and lifeless hair
• Detangles, protects and leaves hair
weightless
• Wrapping action gives hold, body and
brilliance
• Effective anti-frizz action
Use: after shampooing, spray over lengths and tips.
Massage and comb through. Do not rinse off. SHAKE
WELL BEFORE USING.
200 ml.
Timing: end of January 2011
116. PRO-AGE TREATMENT
Restructuring treatment for stressed,
dull and lifeless hair
• Counters the formation of free radical
scavengers, helps prevent ageing.
• Hydrates and nourishes lengths and tips to
restore brilliance and leave hair super silky soft.
• Eliminate frizz and split ends to leave hair
weightless and healthy looking.
100 ml.
Timing: end of January 2011
117. WHO IS IT FOR
PRO-AGE TREATMENT
Pro-Age Treatment with Argan Oil is the
ideal solution for both,
• the client who desires instant brilliance,
incredibily soft and nourished hair that is
easy to comb
• the professional who during or after a
technical colour service wishes to increase
brilliance and luminosity, or when styling
frizzy and unruly hair to boost control and
give extra hold.
118. APPLICATION TIPS
The Argan oil treatment can be used:
• as a leave-in treatment to discipline and
restore instant brilliance. Apply to towel dried
hair, leave in and do not rinse off, or apply
directly on to dry hair
• add 5 ml to the colour mix to enhance
brilliance
• apply immediately after the colour service to
increase luminosity
119. FRAGRANCE
The ARGAN AGE line has been made even more precious with its new
delicate and enveloping fragrance. It is both a complete cosmetic and
treating experience that every woman should regularly use.
HAWTHORN FLOWERS
120. FRAGRANCE
HAWTHORN FLOWERS
An allergen free fragrance, especially selected to reduce the risks of skin
irritation.
TOP NOTES
Lemon
Bergamot orange
Hawthorn
Vanilla flowers MIDDLE NOTES
Peony
Caramel
Vanilla Pods BASE NOTES
Musk
121. IN BRIEF
What does ARGAN AGE offer?
EXCEPTIONAL
BRILLIANCE
to leave hair incredibly luminous
122. IN BRIEF
What does ARGAN AGE offer?
EXTRA
WEIGHTLESS
ACTION
to leave hair silky soft
123. IN BRIEF
What does ARGAN AGE offer?
PRO-AGE
TREATMENT
to prevent the formation of free radical scavengers, to
counter ageing
124. IN BRIEF
What does ARGAN AGE offer?
ANTI-FRIZZ
EFFECT
to protect from frizz at all times
125. IN BRIEF
What does ARGAN AGE offer?
ANTI-SMOG
ACTION
to protect hair from pollution, smog and fine dust
particles
126. IN BRIEF
What does ARGAN AGE offer?
ANTI-UV
ACTION
to protect hair from the damaging effects of harmful UV
rays
127.
128.
129. Positioning
NEW!
KROMASK Professional is the new professional
range of 8 reviving and nourishing masks that
create safe and an infinity of personalized color
effects
130. Function
KROMASK Professional is
for natural, colored and
highlighted hair and is ideal
for restoring brilliance in-
between professional
colouring services and to
illuminate dull and lifeless
hair with intense tones.
132. CGE System Technology
Formulated with an acidic pH (3.5) to give a longer
lasting colour reviving action, all the masks contain
special “grip “ color pigments that help close the
cuticle scales for a smoother, more compact, and
glossier hair structure.
133. The natural secret
NYAMPLUNG OIL
Oil rich in tocopherols
(antioxidizing vitamins)
extracted from cold pressing
the seeds of the
Calophyllum inophyllum tree
native to Indonesia.
134. Nyamplung Oil
• protects from 'ageing and free
radicals
• intense weightless nourishing
and moisturizing action
Certificazione
• restores exceptional softness NATURALE
and shine to hair
139. Use:
Cleanse hair using the most suitable Inebrya shampoo
and towel dry. Wearing disposable gloves, apply an
adequate amount of product (approximately 20/30 ml.)
Gently massage and use a wide tooth comb to distribute
evenly. Leave on for 3 to 5 minutes depending on the
desired intensity (for intense tones increase the leave on
time up to a maximum of 15 minutes). Rinse thoroughly.
The product does not stain, however, we recommend
that it is not applied directly on to the scalp.
141. 1. Intensifies and enhances natural
and cosmetic colours and restores
brilliance and shine.
2. Modulates the tones of natural and
cosmetically coloured hair
3. Longer lasting hold of cosmetic
colors, for even colour results
4. Creates chromatic fashion effects
on bleached hair
142. 5. Tones streaks, highlights,
balayages, etc.
6. Conditions and moisturizes hair,
leaving it silky soft
7. Easy to apply and rapid leave on
times (3-5 m)
8. All shades can be mixed
together to create extraordinary
personalized effects
145. The man in figures (Italy)
Total male population: 28.376.084
• Foreign male population: 1.226.712
• Males between the ages of 18 and 59 :
16.958.763
who are:
Single: 7.038.134
Married: 9.598.628
Divorced: 248.302
Source: Istat (aggiornamento Maggio 2005)
146. Men and Beauty
The relationship between Men and Beauty has changed!
• Men love to take more care of themselves:
• 66% of males watch their weight
• 60% play sports
!
• 14% go to beauty Spas
• 7% regularly visit a beautician
• on average men dedicate 45 minutes on personal care
• 98% of men buy personal care products
(fonte Max Biotherm Homme, marzo 2008)
147. Man and Cosmetics
In particular, their attitude towards Cosmetic products
has changed
• 3 out of 4 men go to beauty shops or specialized
stores where they make their own purchases
• Cosmetics are no longer considered women only
products
• Men are no longer afraid of seeming less “masculine”
by using specific products for the face and body
149. Reasons for purchasing
1. Appear more attractive and appealing towards the
opposite sex (65%)
2. Increase self-esteem to feel better and at ease in
all situations (61%)
3. Be more successful both at work and social life
(54%)
Source: Indagine 2B Research&Analysis in profumeria e GFK Eurisko interviste Web
150. Man and hair
• 2 out of 3 men say that their hair is the most important
element of their appearance (more than clothing and
perfume)
BUT
• 75% have problems of dandruff or oily scalps
• 1 out 2 fears hair loss, 4 out of 5 are victims of it
• 8% complain of having lifeless hair
Source: indagine Nextplora 2007 - Italia
151. Man and his hair
• 50% use a regular Shampoo
• 45% use Styling Gels or Pastes
• 8% use Lacquers or Sprays
• 6% use Mousse
Source: indagine Nextplora 2007 - Italia
152. Hair Market (Italy)
49,3% of the total number of
salons are Unisex
Source: Indagine di Marketing&Telematica MMAS (Micromarketing Analysis System) su 64.000 punti vendita
monitorati dal 1995
153. Special needs
• Male hair, scalp and skin
are different from those of women
• Male hair is subject to a more noticeable
physiological weakening process
• Male scalps are thicker, greasier and more
impure
• Male facial skin is more resistant but it tends to
become dehyrated after frequent shaving
154. Needs
The male lifestyle is filled with intense
work, sport and social commitments,
therefore, they want personal care
products that have been formulated
to let them feel good about
themselves and with others
155. Also
The male client is a well informed and demanding
consumer who wants high-technology products
that satisfy these three basic conditions:
• easy to use
• quick to apply
• immediate action
156. Solution
Inebrya Men entirely dedicated for MEN is a range of
professional well-being treatments for the
skin, hair and face
157. Soluzione
Products that
make you
feel…..
Free to
smile!
159. Function
Its purifying, balancing,
strengthening and
moisturizing actions all
make MEN a
technologically complete
line of products
ideal for men who love to
feel confident in any
situation: at work, with
friends or in private
160. Technology
Inebrya Men takes advantage of the
synergy between the complex of
Protein-Based active ingredients
and the invigorating effect of the
refreshing and exfoliating properties of
the Mediterranean Medicinal Plants
A real
"Cocktail of well-being“
a ritual to be taken
several times a day
161. Protein-Based active ingredients
Wheat Protein
nourishing and strengthening action
Soy Protein
dermoprotective, revitalizing and moisturizing action
Creatine
toning and vigorizing action
162. Active Mediterranean Ingredients
Nettle and Mint
refreshing and energizing action
Burdock and Rosemary
purifying and antioxidizing action
Mango Oil
Softening and soothing action
163. Other active ingredients
Walnut shells
exfoliating
Piroctone Olamine
antimicrobial activity
Glycerin
moisturizing and soothing action
Sun Filter
anti-aging action
166. RELAXING SCALP FLUID
Dermo-purifying fluid
• Exfoliating and refreshing scrub that
normalizes stressed and sensitive
scalps
• Gives a pleasant feeling of well being
• Eliminates build-up, dandruff and
150 ml
scalp impurities for healthy strong hair
growth
PLUS: pamper youself!
167. EQUI-BALANCE SHAMPOO
Dermo-balancing shampoo
• Carries out an effective purifying
(antimicrobial) and anti-stress action
• Restores regular balance to the scalp
• Eliminates build-up, impurities and
dandruff
• Restores tone, vitality and shine to
250 ml
weak and fine hair
• Pleasant refreshing sensation
PLUS: “one” product ideal for countering principal male scalp problems!
168. HAIR&BODY RECHARGE
Shampoo and Shower Gel Frequent Use
• Boosted with Soy Proteins and Creatine
• Deep cleansing action restores strength and
vitality to both hair and body
• Ideal for daily use, can be used as often as
desired
• Prevents the physiological weakening of the
hair by increasing oxygenation and cellular
250 ml
metabolism
PLUS: super energy for daily recharging!
169. MAXIMUM HAIR GEL
Extra Hold Gel
• Decisive defining and sculpting
• Strong and long-lasting effects
(hold power = 5)
• It wraps a hydrating protective film around
the hair
200 ml
PLUS: the right product for all occasions!
170. MOLDING PUTTY
Matt paste
• Ideal for creating well-defined
effects
• Control = 4
• Trendy matte effects
100 ml
PLUS: perfect for creating film star looks!
171. AFTER-SHAVE BALM
After-shave face balm
• Double action:
- carries out a refreshing and soothing
action when applied as an after-shave
- nourishes and hydrates skin stressed by
harmful external agents when applied as a face
cream
• Rapid absorbing action
150 ml
• Protects against the damaging effects of
sunlight, smog and smoke
PLUS: anti-age is not only for women!
173. Day after day
hair is attacked by
a multitude of factors that
stress
and compromise
its natural health and
beauty …
174. Harmful factors:
• frequent chemical treatments:
colouring, bleaching, straightening, perming,
etc.
• environmental factors: smog,
smoke, humidity, UVA and UVB rays
• mechanical stress blow-drying,
straightening irons, brushing
• an increasingly hectic lifestyle
175. Hair appears fragile, opaque
and dull,
with split ends and its internal
structure becomes weak and
impoverished
176. But not all hair types are the same
and each hair type needs specific
care!
Hair type of women in Italy:
44% medium hair
39% fine hair
17% thick hair
Fonte: indagine AC Nielsen ott. 2005
% risposte base donne non calve >= 14 anni – Universo 25,8 milioni
177. The solution is
Shecare,
the “INTELLIGENT” reconstruction system for
damaged hair
178. Shecare has been
formulated with special
molecules
“Interceptor”
capable of identifying the areas
where hair is more damaged,
destructured and porous, in order
to carry out an
internal and complete
reconstructing action
179. The secret of the Shecare formulation
is its BIO-TRIX COMPLEX, an
innovative bio-molecular complex
formulated with:
• Wheat Proteins for a nourishing and moisturizing action
• Keratin for a deep internal restructuring action
• Poliquaternium-7 for a conditioning action
180. The synergy of the three natural active
principles makes the bio-molecules easy to
penetrate
deep within the hair structure and to become
more concentrated where the hair is most
damaged - tips and lengths
181. It is a complete reconstruction programme
in 3 phases:
1) CLEANSE - Cleansing
2) RECONSTRUCT - Reconstruction
3) COMPLETE - Completion
182.
183. Phase 1 – Cleanse
BASIC RECONSTRUCTOR
SHAMPOO
Restoring Shampoo
• Gently cleanses chemically treated and
environmentally stressed hair
• Carries out an effective internal
restructuring action
• Leaves hair soft, hydrated and tonic even
where it is most damaged
Use: apply to wet hair, massage, rinse off. Carry out phase 2.
300 ml 1000 ml
184. Phase 2 – Reconstruct
BALANCE RECONSTRUCTOR
CONDITIONER
Revitalizing Conditioner for FINE HAIR
• It reconstructs and protects damaged
hair structures without leaving hair
feeling heavy
• It restores elasticity, vitality and shine
• Leaves hair soft and easy to comb
Use: after shampooing with Shecare shampoo towel dry hair, apply to
lengths and tips and comb through. Leave on for 3-5 minutes and rinse
off. Complete the treatment with Instant Reconstructor Spray.
300 ml
185. Phase 2 – Reconstruct
DEEP RECONSTRUCTOR
MASK
Deep Treatment
for MEDIUM TO THICK HAIR
• It penetrates the hair shaft and
.
internally reconstructs the damaged hair
structure
• Nourishes and moisturizes
• Restores vitality and shine leaving hair
soft and easy to manage.
Use: after shampooing with Shecare shampoo towel dry hair,
apply to lengths and tips and comb through. Leave on for 5-10
minutes, even under heat, rinse off. Complete the treatment
300 ml 1000 ml with Instant Reconstructor Spray.
186. Phase 2 – Reconstruct
INTENSIVE
RECONSTRUCTOR LOTION
Intensive Reconstructor Lotion for
DAMAGED, DRY and TREATED HAIR
• Mineralizing and conditioning action
penetrates deep into the hair shaft
• Its instant action leaves hair feeling
soft, full of shine and easy to comb, it
repairs the cuticle and strengthens the
hair shaft
10 ml. x 12 pz. Ideal for curly, frizzy and permed hair
Use: : after shampooing with Shecare shampoo towel dry hair, apply to lengths and tips and comb
through. Leave on for 5-10 minutes and rinse off well. Complete the treatment with Instant
Reconstructor Spray.
187. Phase 3 – Complete
INSTANT RECONSTRUCTOR
SPRAY
Instant Moisturizing Acidifying Spray
• Seals the cuticle
• Leaves hair full of life and shine
• Hydrates and revitalizes
• Acid Ph 3,5
Use: after the Shecare treatment, spray over damp hair and
style as usual. Do not rinse off.
150 ml
150 ml.
190. But also …
Summer greatly stresses hair:
external agents typical to summer attack and damage
the hair structure by causing loss of brilliance and life
Harmful rays Salty sea water
wind sand chlorine
191. Effects
Excessive sunbathing can trigger off photo-oxidation
and cause the formation of free radicals these
• alter the proteic structure of the hair
• dehydrate the hair fibre
• increase hair porosity
192. Effects
Sand too can be harmful for the hair structure as it
can irritate the scalp and further stress the hair
195. Plus
• all the Sunlux
products have been formulated with a
sun filter
to protect hair from photo-cellular
ageing and to enhance the natural
brilliance of the hair
• New fresh and pleasant summer fragrance
(Waterlilly) In the East the Waterlilly represents dawn;
some waterlillies open at sunrise and close up at sunset.
196. Sun programme
Ice Cream Sunlux programme takes care
of your hair :
1. SUN PROTECTION
2. MULTIPLE PROTECTION
3. TOTAL CLEANSING
4. INSTANT HYDRATION
197. 1. Sun Protection
When sun-bathing it is important
to
• protect hair from harmful UV
rays
• protect cosmetic colours from
oxidation
• restore softening and
hydrating substances
198. DAYLIGHT OIL
PROTECTIVE OIL
• Protects the hair from the sun, wind,
salt, and chlorine
• Restores super shine and leaves hair
silky soft and easy to manage
• Active ingredients: Extracts of Coconut
and Aloe Vera
Use: spray over dry hair before sun-bathing.
120 ml
199. 2. Multiple Protection
To help hair counter summer
stress it is important to
prepare hair with
• a suitable natural styling
product that can also be
used at night time when it’s
time to party!
• multiple-protection in just
one single product, perfect
for daytime protection on
the beach for both treated
and coloured hair
200. MULTI-PROTECTION FLUID
PROTECTIVE MODELLING FLUID
• Protects hair during sun-bathing
•
. Excellent styling product creates natural
effetcs
• Weightless hydrating action ideal for fine hair
• Nourishing and softening action perfect for
long curly hair
Use: to style apply to dry hair before sun-bathing, for a natural look apply
to damp hair after shampooing and conditioning
275 ml
201. 3. Total Cleansing
CLEANSING is essential:
• it must not be aggressive
• Choose a delicate after-sun
shampoo with hydrating
properties
202. TOTAL SHAMPOO
HAIR AND BODY SHAMPOO
• Formulated with Wheat and Silk
Proteins
• Effective cleansing action removes
salt, chlorine and sun product build-up
• Nourishes and hydrates hair after sun
bathing
• Leaves hair and skin silky soft
275 ml
203. 4. Instant Hydration
If hair is treated and stressed
it is important after shampooing to
apply
• a rinse off nourishing and
protecting conditioner
• that tones, hydrates and wraps
a protective film around the hair
shaft
204. QUICK CONDITIONER
INSTANT HYDRATING CONDITIONER
• Enriched with Vitamin E
• Nourishes and Hydrates hair after
sun bathing
• Immediate detangling action leaves
hair silky soft and full of shine
• Instant action
275 ml
205.
206. Children and hair
Mums and dads have become very careful when
choosing specific products for cleansing their
kids hair and body, they want ultra gentle
products, that won’t irritate and that have a
pleasant fragrance.
Now matter how much fun kids have splashing
around in the bath getting them clean can quite
often turn out to be very stressing for mums and
dads
207. The needs
The most common problems are:
• shampoo irritates eyes
• over-aggressive products irritates
sensitive skin
• impatient children
• very few certified and professional
products for children
208. The needs
Mums also have to contend
with the problem of
unknotting knotty hair, these
terrible knots form during
the day when playing and at
night when sleeping.
209. EMULATING GROWN-
UPS
Emulation is the name of the
game CHILDREN want to be :
• fashion conscious
• trendy hair styles
• act like grown-ups
Young boys love playing with gel and creating sculpted looks,
whereas, little girls accompany mums to the hairdresser and want
to have streaks and try out the latest styling techniques
210. RESULT
Mums and dads may give in to their
childrens’ whims but they insist on
purchasing high quality, professional,
certified and safe products for them
211. Ice Cream YOUNG is the line of professional hair care products specifically
for girls and boys, with its extra-gentle ingredients, tear-free, sulphate-free and
allergen-free formula
212. AIM
Professional products that
can make washing hair fun,
mums and dads are happy
because they have gentle,
irritation-free, sulphate -free,
parabens and isothiazolinon-
free products that not only
cleanse and style but that
guarantee complete well-
being
213. Target
All the Young line is
perfect for both girls
and boys from 0 to
15 years
214. Target Focus
Position and communication cover a focus target
from 4 to 12 years (primary school), when children
are constantly developing and changing
• tendency to emulate
• identify with specific role models (TV, Sport, Music,
etc.)
• socialize in groups
They have an enormous influence over what their
parents purchase
216. Products for BOYS
The scalp of young boys can be
subject to dryness. Therefore, it
needs products that will protect
the scalp and respect its natural
equilibrium.
Busy boys at play all day long
need to wash their hair almost
everyday and their shampoo
must have an ultra-delicate
cleansing action
217. GIRLY products
Little girls need to
have silky soft,
glossy, tidy hair
that is easy to comb
218. Product Characteristics
• DELICATE: ultra-gentle, tears-free, sulphate-
free formula, guarantees maximum skin
tollerance with a low physiological impact
• CERTIFIED: both the BOY and GIRL
shampoos have undergone in vitro tests to
value the occular irritation of the ingredients
(Het Cam Test) at the accredited laboratory,
Eurochem in Padova, which certified their
hypoirritant tear-free formulae
219. Product characteristics
• SAFE: formula completely free of sulphates and
colourants to cleanse hair and scalp without
causing any irritation
• ALLERGEN FREE FORMULA AND PERFUME:
allergens are responsible for causing allergic
reactions. As childrens’ skin is particularly
sensitive all the products have been formulated
without allergens and with a preserving system
that limits the risks of skin irritation (free of
isothiazolinone and parabens)
220. Product characteristics
• PROFESSIONAL: tested and developed by
professional hairdressers to excellent results and
easy to use products and excellent results
• PACKAGING: soft and rounded bottles easy and
safe for children to handle
221. Mum proof results!
Soft and glossy hair with a
tear free formula that
detangles knots instantly
well defined styling
even for tiny tots
222. Active principles
Wheat Proteins: hydrating and nourishing action,
leaves hair and scalp soft
Panthenol: hydrating and soothing action
Silk Proteins: the silk worm has a special silk
producing gland, it is made up of two proteins: sericine
and fibroine both with an elevated cosmetic action,
both hydrating and derma-protecting
223. Active principles
Glycerine: elevated hydrating action
Softening vegetal extracts:
concentrated active principles derived from
Wheat Proteins that work in synergy with
Glicerine. Its elevated nourishing and
softening properties help protect the scalp and
respect its natural balance.
225. NO TEARS SHAMPOO
NO TEARS SHAMPOO WITH A
SUPER EFFECTIVE DETANGLING ACTION
• allergenen, sulfate and parabens free
formula
• Cleanses and hydrates
• Contains softening and hydrating vegetal
extracts
• Ideal for frequent use
Plus: eye irritation-free action (formula
certified by Het Cam Test)
250 ml
226. INSTANT DETANGLER
INSTANT CREAM DETANGLER
• Leave-in formula
• Instant detangling action leaves hair silky
soft
• Enriched with hydrating properties of
Panthenol
Plus: Allergen free fragrance
• Leave in formula is perfect for saving
precious time
• Even mum will ask if she can use it!
200 ml
227. NO TEARS SHAMPOO
GENTLE NO TEARS SHAMPOO
• allergen, sulfate and paraben free-
formula
• Protects the scalp and respects its
natural balance
• Cleanses and hydrates
• Ideal for frequent use
• Enriched with Wheat Proteins
Plus: eye irritation-free action (formula
certified by Het Cam Test)
250 ml
228. ULTRA FIX GEL
MEMORY EFFECT FIXING GEL
• Ultra-resistant elastic effect sculpts and
defines
• Fast drying, non sticky, build-up free
action
• Easy to apply liquid formula
• Enriched with Silk Proteins and
Panthenol
Plus: Allergen free fragrance
• Memory action gives easy to revive fixing
effect
• Make the grown-ups jealous with big
styling looks
200 ml
230. Styling & Finishing
These high quality products are
the perfect tools for all hair
stylists to develop their creative
talent
231. Styling & Finishing
Designed to stimulate the
expressive art of the stylist with
products that give maximum
precision and total creative
liberty
232. General characteristics
Both the hair stylist and the client want specific benefits
and characteristics:
• styling with hold
• fixing power
• anti-frizz, anti-humidity and anti-flyaway action
• body and volume
• thermal protection (hairdriers, irons, curling tongs)
• final brilliance and luminosity
• nourishing and hydrating action
• care
233. However …
…. Once the client leaves
Wind and Rain the salon, a perfectly
styled look comes up
against a multitude of
ENEMIES, these harmful
factors are capable of
Humidity and Fog
ruining all the hardwork of
the hair stylist.
Smog and Uv rays
234. Solution
CHANGE DIRECTION!
CHANGE YOUR LOOK!
AND DEFEND YOUR HAIR
FROM STYLING ENEMIES!
235. The 5 families
for strong hold for big body hair with for hi-energy, soft and
and lasting control extra volume defined curls
for the
“original” soft
and brilliant
super straight
look
for glamorous shine
236. Positioning
Today you can dare to be brave
and create new trendy and
original styles with Ice Cream
Go as it will
PROTECT YOUR HAIR
FROM STYLING ENEMIES
237. Positioning
Innovative products and renewed
formulae, Ice Cream Go offers a
whole new range of solutions for
a
DYNAMIC AND
ACTIVE STYLING
that creates volume, shape, body,
shine and super straight hair.
238. Plus
Gives extra protection against
humidity, environmental agents,
harmful UV rays and smog for
LONGER LASTING
STYLING EFFECTS
239. Technology
All the products
boosted with the innovative
HUMIDITY & SMOG FREE
Technology
that shield from humidity, protect
from smog and counter harmful
rays, for longer lasting styling effects
242. MAXX GEL Force 5
Extreme Gel Fluid
• New formula
• New fragrance
• New packaging
• Defines single details
• Rapid drying action
• Does not leave build-up
Use: apply with hands to damp or dry hair for an
all over effect, or to single details to sculpt
250 ml.
243. MUBBER GEL Force 4
Ultra strong hold gel with a gloss effect
• 100% new product
• Sculpts and defines fashion looks
• Build-up free
Use: use fingers to work a small amount of
product and create. Apply to either damp or dry hair.
250 ml.
244. MAD POWER Force 3
Extreme Hold Gel Fluid
• 100% new product
• Defines each single detail
• Ideal for modelling well-defined styles
• Build-up free
Use: apply with hands to damp or dry hair for an all
over effect, or to single details to sculpt.
250 ml.
245. FLOSSY PASTE Force 4
Shaping fibrous paste
• New packaging
• Shaping and defining modelling paste
• Excellent for styles that require creativity
and fantasy
Use: work a small amount with fingers to create and
define as desired. Apply to dry hair.
100 ml.
246. EXTRA SHAPE Force 4
Extra Strong Mousse
• New packaging
• Fixes styles by wrapping a protective film
around the hair shaft
• Restores elasticity
• Maximum creative styling
• Nourishing and moisturizing action
Use: apply 3-4 whirls of mousse to clean and towel
dried hair, style and dry as usual. Apply to dry hair to
create defined styles.
400 ml.
247. LOGIC STYLE Force 4
Extra strong ecologic lacquer
• New packaging
• Gives defined hold
• Restores shine and elasticity
• Protects hair from thermal, mechanical and
environmental stress
• Fast drying action
• Resists humidity
Use: apply to either dry or slightly damp hair. For
extra volume spray over roots. To fix spray over
lengths
320 ml.
248.
249. EXTRA THICK Force 3
Texturizing cream
for fine and lifeless hair
• 100% new product
• Givestone and body
• Restore volumes to the lengths
• Enhances brilliance
• Carries out an effective anti-flyaway action
Use: apply to damp hair along lengths and tips, comb
200 ml. through. Style as usual.
250. .
OVER THE SKY Force 3
Volumizing spray for fine and lifeless hair
• 100% new product
• Restores body and hold to roots
• Wraps a resistant, protective and elastic
film around the hair shaft
• Leaves hair soft and full of shine
Use: on damp hair spray directly over roots, comb and
200 ml.
style
251. ON HAIR Force 2
Volumizing Mousse
• New packaging
• Restores volume and elasticity
• Wraps a resistant, protective and elastic
film around the hair shaft
• Build-up free
Uso: apply 3-4 whirls of mousse to clean towel dried
hair, comb through and style as usual. Apply to dry hair
400 ml. for a more decisive styling effect.
252. LOGIC VOLUME Force 3
Volumizing ecologic lacquer
• 100% new product
• Fixes hair leaving it glossy and full of
bounce
• Restores vitality, shine and strength
• Fast drying action
Use: spray over hair at a distance of 30 cm.
320 ml.
253. TOTAL VOLUME Force 3
Volumizing Hair Spray
• New packaging
• Promotional sizes
• Fixes and models
• Gives weightless control and hold to create
a light and elastic effect
• Protects hair and resists humidity
Use: spray over hair at a distance of 30 cm.
500 ml. 100 ml.
254.
255. LISS PERFECT Force 2
Smoothing fluid
• New formulation
• New fragrance
• New packaging
• New professional size
• Makes hair easier to style
• Disciplines unruly hair
• Creates a protective film around the hair
shaft leaving it smooth and compact
Use: apply a small amount to shampooed towel dried
hair along the lengths and tips, comb through and style
200 ml.
as usual.
256. SAFE STRAIGHT Force 1
Thermal Protective Spray
. • New packaging
• Thermal protective spray specific to be
used when blow-drying or with straightening
irons
• Leaves hair soft and full of shine
• Makes hair easy to straighten
• Effective anti-flyaway action
Uso: spray over damp hair before blow-drying, spray
150 ml.
over dry hair before using straightening irons
257.
258. .
DUO STYLE Force 3
Curly-smooth fluid
• New formula
• New fragrance
• New packaging
• New professional size
• Ideal for disciplining and controlling curly
hair
• Leaves hair soft and easy to manage
during styling.
Use: to create a smooth effect apply to damp hair and
blow dry as usual, to create a curly effect apply to damp
250 ml.
hair and leave to dry naturally or with a diffuser.
259. .
FRIZZ FREE Force 2
Anti Frizz Fluid
• New formula
• New fragrance
• New packaging
• New professional size
• Weightless fluid that defines wavy and
curly hair, leaving hair looking soft and full of
shine.
Use: for a natural effect apply to clean towel dried hair,
to define and create a wet-look effect apply to dry hair
250 ml.
260. ROLL UP Force 4
Curl defining cream
for natural, wavy and permed hair
• 100% new product
• Models, defines and restores strength to
curls
• Restores elasticity, texture and shine
• Carries out an effective anti-frizz action
Use: after shampooing to towel dried hair, apply
following the natural movement of the curls. Leave to
dry naturally or blow dry with a diffuser.
200 ml.
261.
262. STAR WAX Force 2
Defining shine wax
• 100% new product
• Models and restores weightless
brilliance
Use: apply a small amount with finger tips to dry
hair and model to create the desired effect.
100 ml.
263. BRIGHT LUX Force 1
Immediate Shine
• New packaging
• Restores weightless shine, vitality and
strength
• Rapid dry action
Use: to reach maximum shine spray over dry hair at
a distance of 20 cm.
120 ml.
264. Crystal Beauty Force 1
Fluid Shine solution
• New packaging
• Carries out a filming action, leaving hair
silky soft and full of shine
• Ideal for chemically treated hair
Use: apply a few drops on dry hair before using
straightening irons. Ideal for very frizzy and difficult
100 ml. to straighten hair.
265. SACHETS
CRYSTAL BEAUTY
3 ml.
MUBBER GEL LISS PERFECT
10 ml. 10 ml.
EXTRA THICK ROLL UP
10 ml. 10 ml.
267. COLOURS
PROFESSIONAL HAIR
COLOURING CREAM
• Guarantees brilliant natural colours
• 100% perfect cover on grey hair
• 88 intense and brilliant nuances + 5
Correctors + 3 Contrast Colors + 1
Neutral
• Reduces the possibility of scalp
irritation
• Active ingredients: Linseed Oil and
Aloe Vera
100 ml
268. COLOURS
FORMULA
Its high performance innovative
formula performs even under the
most extreme environmental
conditions, for soft brilliant and
luminous hair
100 ml
269. COLOURS
ACTIVE PRINCIPLES
Linseed Oil: restores brilliance and
luminosity
Aloe Vera: natural treating properties
rich in Vitamins, Mineral Salts,
biochemical substances. It stimulates the
regenerating process and carries out a
deep hydrating action.
270. COLOURS
FEATURES
1. COLOUR cosmetic oxidation cream
hair colours that are based on
scientific research and as a result are
reliable. Its formula enriched with Aloe
Vera base helps carry out a cosmetic
action on the hair structure.
100 ml
271. COLOURS
FEATURES
2. EFFECTIVE and versatile with its
multitude of colour blends;
INEBRYA colour is both creative
and extremely precise, and
satisifies the needs of the hair
colourist and the client.
100 ml
272. COLOURS
FEATURES
3. EASY is the key word for
INEBRYA colours. They are
easy to use but they guarantee
high performance results.
100 ml
273. COLOURS
FEATURES
4. Exceptional gentle COLOURING and
LIFTING action on grey and natural
hair. It has an effective covering action
that leaves hair instantly naturally
glossy and healthy.
100 ml
274. COLOURS
FEATURES
5. HIGH PERFORMANCE due to the
excellent 1:1,5 mixing ratio between
cream and oxidizer.
Reaches 3 to 4 levels of lift with base
colours and up to 4 to 5 levels with
superlighteners (mix ratio1:2).
100 ml
275. COLOURS
DIRECTIONS
Mix in a non-metallic bowl 50 ml of
Inebrya Colour with 75 ml of oxidizing
emulsion at 10-20-30-40 volumes
(mixing ratio 1:1,5), to reach an even
cream.
100 ml
276. COLOURS
DIRECTIONS
INEBRYA COLOR superlightener
series is mixed in the following way
50 ml of colour and 100 ml of
oxidizer at 40 vols. for a leave on
time of 45 minutes.
100 ml
277. COLOURS
DIRECTIONS
To increase the level of lift of a colour
add 1/3 of neutral corrector to the
colour mix.
eg. 50 ml. Colour + 15 ml. neutral + 90
ml. of oxidizer
For superlighteners eg. 50 ml. Colour +
15 ml. neutral + 130 ml. of oxidizer.
100 ml
278. COLOURS
FIRST TIME APPLICATION
Apply a part of the colour mix to
unwashed dry hair along lengths and tips
and leave on for 20 minutes. Apply the
remaining colour mix to the roots and
leave on for a further 20 minutes, the
average processing time is 40/45 minutes.
Rinsing off: rinse off well with tepid water
and cleanse with Color Shampoo to
complete the service.
100 ml
279. COLOURS
REGROWTH
Apply the mix to the regrowth area, leave
on for 25/30 minutes, then apply the
remaining colour mix to the lengths and
tips, and leave on for 5-10 minutes, for a
total processing time of 30-40 minutes.
Nb: The leave on times can be reduced
by applying heat. For excellent results
rinse the colour mix off only once it has
cooled down.
100 ml
280. COLOURS
SERIES
Natural Red
Intense Natural Intense Red
Ash Extra Reds
Beige Fantasy
Violet Contrast Colors
Golden Tropical
Copper Tobacco
Copper Golden Superlightener
Mahogany Intensifier
Copper Red
282. COLOURS
Oxidizing colouring cream
with lifting and colouring
action
to create partial lift effects,
chromatic contrasts and
fashion colours.
283. COLOURS
CONTRAST
• 2 in 1 service
• Fast and easy
• Brilliant and luminous
colours
• High-impact
personalized colour
effects
284. COLOURS
CONTRAST
Can be used on both natural
and cosmetically coloured
hair, to create fashion effects
in just one application
without bleaching.
285. COLOURS
CONTRAST
Recommended application
Base tone:
on cosmetically coloured hair the
recommended application base
should be even and on nothing
lower than base level 4 (chestnut).
On natural hair it can be applied to
base level 2 (brown), 3 (dark
chestnut), 4 (chestnut) and 5 (light
chestnut).
286. COLOURS
Application:
In a non-metallic bowl mix 50 ml of Inebrya
Color Contrast with 100 ml of oxidizing
emulsion at 40 volumes (mixing ratio1+2)
to reach an even cream. Apply the mix to
selected sections, at a distance of 2/3
centimetres from the roots, isolate the
single sections with foil. Leave on for 35-
45 minutes, keep under control depending
on the type of technique used and the hair
type. Rinse off well with tiepid water.
Cleanse using Shampoo Color Ice Cream
288. COLOURS
OPPORTUNITIES
Inebrya Color extends its colour
range of nuances with
• a new SERIES of NATURAL
INTENSE nuances for deep long-
lasting shades
• a VIOLET CORRECTOR to
intensify and enhance Violet and Iris
nuances
289. COLOURS
NEED
• a more NATURAL and intense
colour
• more compact and full nuances
• greater reliable natural looking
colours
• become more specialized in order
to meet all the specific requests
made by clients
291. COLOURS
PLUS
• more INTENSE colour results
• higher stable tonal highlights to
reduce risk of colour changes
• brillant, luminous and soft hair
• EXTRA cover for grey hair
292. COLOURS
Inebrya has also added a
VIOLET CORRECTOR
to its range of intensifiers
293. OXY-ACTIVATORS
Oxy 10 Vol Oxy 20 Vol Oxy 30 Vol Oxy 40 Vol
7 Vol. – 1000 ml 150 ml – 1000 ml 150 ml – 1000 ml 150 ml – 1000 ml 150 ml – 1000 ml
294. OXY-ACTIVATORS
We recommend the use of Inebrya cream
emulsion oxidizer when colouring with
Inebrya Color in order to guarantee high
stability of the tone level and to reduce
the possibility of any unwanted colour
changes in the final result
295. OXY-ACTIVATORS
OXIDIZERS AND LEAVE ON TIMES
• 7 volumes, for Tone on Tone colouring 20 minutes
• 10 volumes, for deep Tone on Tone colouring without
lifting 25-30 minutes
• 20 volumes, to cover and lift by 1 level 30-40 minutes
• 30 volumes, to cover and lift by 2 levels 35-40 minutes
• 40 volumes, to cover and lift by 2 levels 40-50 minutes
296. OXY-ACTIVATORS
CREAMY ACTIVATOR– MILK
CREAMY PERFUMED OXIDIZING EMULSION
WITH A HYDROGEN PEROXIDE BASE
• 7 Vols
• Ideal for TONE ON TONE
• Enhances the application of cosmetic
colours
• Longer stability of initial volume
• Contains hydrogen peroxide at 2,1%
1000 ml
297. OXY-ACTIVATORS
HYDROGEN PEROXIDE – MILK
CREAMY PERFUMED OXIDIZING EMULSION
WITH A PEROXIDE BASE
• 10 Vol.
• Enhances the application of cosmetic
colours
• Longer stability of initial volume
• Contains hydrogen peroxide at 3%
1000 ml
298. OXY-ACTIVATORS
HYDROGEN PEROXIDE – MILK
CREAMY PERFUMED OXIDIZING EMULSION
WITH A HYDROGEN PEROXIDE BASE
• 20 Vol.
• Enhances the application of cosmetic
colours
• Longer stability of initial volume
• Contains hydrogen peroxide at 6%
1000 ml
299. OXY-ACTIVATORS
HYDROGEN PEROXIDE – MILK
CREAMY PERFUMED OXIDIZING
EMULSION WITH A HYDROGEN PEROXIDE
BASE
• 30 Vol.
• Enhances the application of cosmetic
colours
• Longer stability of initial volume
• Contains hydrogen peroxide at 9%
1000 ml
300. OXY-ACTIVATORS
HYDROGEN PEROXIDE – MILK
CREAMY PERFUMED OXIDIZING
EMULSION WITH A HYDROGEN PEROXIDE
BASE
• 40 Vols
• Enhances the application of cosmetic
colours
• Longer stability of initial volume
• Contains hydrogen peroxide at 12%
1000 ml
301. BLEACHING
Bleaching Powder Bleaching Powder REFILL SACHET
dust-free BLUE dust-free WHITE Bleaching Powder
BLUE Bleaching Powder
500 gr 500 gr BLUE
6x500 gr
24 x 35 gr
302. BLEACHING
BLEACHING POWDER –
BLUE
COMPACT PERFUMED BLEACHING
POWDER
• Contrasts yellow and orange tones
• Lifts up to 6/7 levels
• Long lasting stability
• Easy to apply, doesn’t dry or swell
• Specific formula with blue pigments
500 gr
303. BLEACHING
BLEACHING POWDER –
WHITE
COMPACT FRAGRANT
BLEACHING POWDER
• Lifts up to 6/7 levels
• Long lasting stability
• Easy to apply, doesn’t dry or
swell
500 gr
