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Multi-device Multi-Role
What’s all the brouhaha
..........................................................




                       surely it’s just copy + paste?
Responsive design
............................................   ?
                                   isn’t it the same thing?




                    it’s part but not the whole

           it goes beyond the presentation of content
                   based on the access device
Banish the silos
.....................................   !
                just what do we mean by multi-device?




                                            desktop device
Banish the silos
.....................................   !
                just what do we mean by multi-device?




                                  portable/laptop device
Banish the silos
.....................................   !
                just what do we mean by multi-device?




                                            “mobile” devices
A single brand
....................................   !
                                           make it easy
A single brand
....................................   !
                                                   make it easy




                NO .MOBI




                                           a single URL (for web)
A single brand
....................................   !
                                                   make it easy




                NO .MOBI

                NO M.



                                           a single URL (for web)
A single brand
....................................   !
                                                   make it easy




                NO .MOBI

                NO M.

                NO OTHER CRAZY
                                           a single URL (for web)
The big picture
....................................   !
                                           well a taster anyway




                                                 The device tree
The big picture
....................................   !
                                           well a taster anyway




                                                 The device tree
The big picture
....................................   !
                                           well a taster anyway




                                                 The device tree
The device tree
....................................   !
        not even touching on Android fragmentation
The device tree
....................................   !
                                           lala not listening




    & NO
    don’t even mention
The device tree
....................................   !
                                           lala not listening



    & NO don’t even mention

    Nokia              (in all its flavours)
The device tree
....................................   !
                                           lala not listening



    & NO don’t even mention

    Nokia (in all its flavours)


    Windows 7
The device tree
....................................   !
                                           lala not listening



    & NO don’t even mention

    Nokia (in all its flavours)
    Windows 7


    Blackberry
The device tree
....................................   !
                                           lala not listening



    & NO don’t even mention

    Nokia (in all its flavours)
    Windows 7
    Blackberry


    Bada, etc
The device tree
....................................   !
                                           lala not listening



    & NO don’t even mention

    Nokia (in all its flavours)
    Windows 7
    Blackberry
    Bada, etc


                     You want to get out of here today yeh?
Multi-role
.......................   !
                               a simple example



    Common roles

          anonymous

          user

          moderator / editor

          manager
I just blew my budget
...................................................   !
                                                 …or did you?



          understand your audience
          understand your ROI


       what is the impact of the decisions you make
        around device support (or non-support)?

      how will it impact your audience and your ROI?
Let’s go social
...................................   !




                        you need to think about the devices
                                people will use to consume
Anatomy of a “share”
..................................................   !
                                          so what happens?




                                                let’s get social
Anatomy of a “share”
..................................................   !
                                      let’s focus on a tweet




                                                let’s get social
Anatomy of a “share”
..................................................   !
                                      let’s focus on a tweet




                                                let’s get social
Anatomy of a “share”
..................................................   !
                                      let’s focus on a tweet




                                                     sad panda
Anatomy of a “share”
..................................................   !
                                      let’s focus on a tweet




                                                let’s get social
Anatomy of a “share”
..................................................   !
                                      let’s focus on a tweet




                                                let’s get social
Anatomy of a “share”
..................................................   !
                           …& for all their $$ & resources




       These guys only provide embed share buttons
                  optimised for desktop
Anatomy of a “share”
..................................................   !
            …multiple sharing across multiple devices




     let’s get social with a big event or festival
Anatomy of a “share”
..................................................   !
                                                sharing goals



          to share individual event details




                             let’s get social with a big event
Anatomy of a “share”
..................................................   !
                                                sharing goals



          to share individual event details
          to share your personal planner of events




                             let’s get social with a big event
Favouriting
...........................   !
                                        my event planner



          that’s just adding an item to a list right?
Favouriting
...........................   !
                                         my event planner



          that’s just adding an item to a list right?




                              But now I want to share my list
Sharing a dynamic list
.....................................................   !
                        Well now you need to move from



          anonymous                               user




                                  now I want to share my list
Sharing a dynamic list
.....................................................   !

         purely cookie based?




                                  now I want to share my list
Sharing a dynamic list
.....................................................   !

         cookie based +

         username/password to auth?




                                  now I want to share my list
Sharing a dynamic list
.....................................................   !

         cookie based +

         facebook / twitter to auth?




                                  now I want to share my list
Sharing a dynamic list
.....................................................   !
                                                            lesson



                    think through the end user experience
                        across all devices & contexts early
                            & save unnecessary pain later
Content across devices
.....................................................   !
                                 a really expensive lesson



                   A KEY PROJECT GOAL

              “Provide a cohesive service
                 across multiple devices
         where people can personalise content &
       features based on what type of information
                  they are interested in”
Content across devices
.....................................................   !
                                                reality check
Content across devices
.....................................................   !

                                the organisation spent a lot
                          of time & money dealing with this

                 … but it needn’t every have been an issue
Content across devices
.....................................................   !
                                                  rich content



                                            video and images




              Yep – people do want these on many devices
Content across devices
.....................................................   !
                                                        be smart




                                                        transcode
Content across devices
.....................................................                                               !
                                                                                                       be kind




   Screenshots of the ZDNet Australia website as seen on the iPhone via Vodafone (left), Optus (centre) and Telstra
   (right) (Credit: Ben Grubb/ZDNet Australia)




                                 optimise smartly, don’t sacrifice quality
Geo
........   !
               the new cool kid on the block
Geo
........   !
               the new cool kid on the block




                     the emerging context
Where to from here
............................................   ?
                                               get down & dirty




                    YOU’RE
                   SOAKING
                     IN IT

                                                 live & breathe it

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