2. A word from Barry Judge, CMO – Best Buy “You’re a part of the conversation, a part of what is being said about your brand. You don’t get to tell customers what they get to think anymore”
19. Salesperson: See what is being said about brands, see how clients interact with customers, know about launches/news before public, competitive edge, COMMUNICATE
20. Agency: See what is being said about brand, direct pulse on campaigns
21. Blogger: Content distribution, separate community of followers & loyalists
22.
23. RT – (or Re-Tweet) allows users to share the best links, tweets, and gems they find from others while giving them credit
24. Direct Message – allows users to send private messages to those that are following them